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How to create a killer profile in LinkedIn
Kay Ridge – ASBAS ADVISOR
Director | Solution Solver at Dash Social
0438 370 369
hello@dash-social.com
YOUR PHOTO HEADLINE WORDS TO
CONSIDER
RECOMMENDATIONS
& ENDORSEMENTS
5 ESSENTIAL
FUNDAMENTALS TO
IMPLEMENT TODAY
Creating that Killer Profile
Choose the right profile picture for LinkedIn
• It is your business card on LinkedIn
• Choose a profile picture that looks like you and one that you will carry through all of your digital
assets.
• Your image should reflect how you look on a daily basis
• Your face should take up 60% of the frame
• Choose a welcoming expression
• Choose a background that isn’t distracting
• By default LinkedIn populates your headline with your job title and current company.
• List your specialty
• Include keywords
• Be concise, creative & include key terms that make it easy for others to define your industry
and your role in it
• Keep your headline to 10 words (120-character limit)
• If you are married (female) place your maiden name as it is also a way for past colleagues to
locate you
• This is your talking section
The Summary field also known as The About Section
• What sets you apart from the rest.
• Sum up your biggest attributes, so write a paragraph that
succinctly and convincingly tells the reader why they should keep
scrolling.
• Make it personal, share something like “you are a golf fanatic or
love chocolate”.
• Summary should include include 3-5 sentences that describe:
your years of experience in your industry, your area of expertise,
the types of organizations you've worked with, your skills, and
what you're most known for professionally.
Note: 68% of LinkedIn Members use the platform to reconnect with past business associates.
The Summary field also known as The About Section
• Examples
Are you a salesperson using LinkedIn to connect with prospects? Your
summary should speak to your expertise in your industry, and your interest
in helping people achieve results.
Are you a customer success manager using LinkedIn to connect with
customers? Your summary should speak to your expertise in your industry
and your availability for consulting.
Are you a freelance or contract worker hoping to find more work on
LinkedIn? Your summary should state the kind of work you do, how to get
in contact with you, and where you've worked before.
Ref: Hubspot
The Summary field should be filled out with 6 of your biggest achievements.
• Add video files, media files or an introduction video
• Use industry specific keywords as this will help you appear higher in LinkedIn searchers
• Proofread your summary and avoid abbreviations.
• Be true to your brand.
• Remember this also where you can have a call to action i.e. provoke a reader to reach out
• Multimedia your work accomplishments
Kay Ridge
I am delighted to be an Advisor of ASBAS, it allows me to assist small business owners with an introduction to
social media marketing and strategies at a low cost to the business owner.
My second love is Dash-Social, created from a passion for blending social media and the love of assisting businesses
to achieve maximum exposure through social media.
Social media is about creating connections and formulating marketing strategies.
I typically work with small business, local and regional governments, non-profits, and B2B companies in the
manufacturing, industrial, transportation, financial industries.
The work I do for them has centered around Communications Strategy, Marketing Strategy, E-mail Marketing,
Social Media and Blog Posts and Website Content.
I have 25+ years of being an Entrepreneur and a full understanding of how business works and the need to gain
business on new platforms.
Social media is your new business card and without it, you are behind your competitors.
Get to know me?
Lifehacker, World Travelled (been to 18 countries) Creative, Connect, Contribute, Stylist, love the colour white, Snow Skiing, Home
Stylist, Chocolate, Netball, Ballet and anything to do with the All Blacks.
Most people do not know that I hate water, either drink it or swim in it.
__________
Want to test before you invest send me an email hello@dash-social.com
Do you think they are an Account Manager?
Note: Users with 5 skills receive 17 more times reviews than
users who do not list skills and endorsements
Your Cover Photo
Your Profile Picture
Create a Bold Headline
Words to consider
Recommendations & endorsements
FACT: Users with complete Profiles
are 40 times more likely to receive
opportunities through LinkedIn
FACT: Only 51% of LinkedIn Users have
100% completed profiles.
Discussion
Time
NEXT STEPS……
1.Book your 1 to 1 –
https://asbas.rdabrisbane.org.au/kay-ridge
2.Book for the next workshop –
www.asbasrdabrisbane.org.au
3. Contact me directly
hello@dash-social.com
0438 370 369 Kay Ridge

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How to create a killer profile in linked in

  • 1. How to create a killer profile in LinkedIn
  • 2. Kay Ridge – ASBAS ADVISOR Director | Solution Solver at Dash Social 0438 370 369 hello@dash-social.com
  • 3.
  • 4. YOUR PHOTO HEADLINE WORDS TO CONSIDER RECOMMENDATIONS & ENDORSEMENTS 5 ESSENTIAL FUNDAMENTALS TO IMPLEMENT TODAY
  • 6.
  • 7.
  • 8. Choose the right profile picture for LinkedIn • It is your business card on LinkedIn • Choose a profile picture that looks like you and one that you will carry through all of your digital assets. • Your image should reflect how you look on a daily basis • Your face should take up 60% of the frame • Choose a welcoming expression • Choose a background that isn’t distracting
  • 9. • By default LinkedIn populates your headline with your job title and current company. • List your specialty • Include keywords • Be concise, creative & include key terms that make it easy for others to define your industry and your role in it • Keep your headline to 10 words (120-character limit) • If you are married (female) place your maiden name as it is also a way for past colleagues to locate you • This is your talking section
  • 10.
  • 11.
  • 12.
  • 13. The Summary field also known as The About Section • What sets you apart from the rest. • Sum up your biggest attributes, so write a paragraph that succinctly and convincingly tells the reader why they should keep scrolling. • Make it personal, share something like “you are a golf fanatic or love chocolate”. • Summary should include include 3-5 sentences that describe: your years of experience in your industry, your area of expertise, the types of organizations you've worked with, your skills, and what you're most known for professionally. Note: 68% of LinkedIn Members use the platform to reconnect with past business associates.
  • 14. The Summary field also known as The About Section • Examples Are you a salesperson using LinkedIn to connect with prospects? Your summary should speak to your expertise in your industry, and your interest in helping people achieve results. Are you a customer success manager using LinkedIn to connect with customers? Your summary should speak to your expertise in your industry and your availability for consulting. Are you a freelance or contract worker hoping to find more work on LinkedIn? Your summary should state the kind of work you do, how to get in contact with you, and where you've worked before. Ref: Hubspot
  • 15. The Summary field should be filled out with 6 of your biggest achievements. • Add video files, media files or an introduction video • Use industry specific keywords as this will help you appear higher in LinkedIn searchers • Proofread your summary and avoid abbreviations. • Be true to your brand. • Remember this also where you can have a call to action i.e. provoke a reader to reach out • Multimedia your work accomplishments
  • 16. Kay Ridge I am delighted to be an Advisor of ASBAS, it allows me to assist small business owners with an introduction to social media marketing and strategies at a low cost to the business owner. My second love is Dash-Social, created from a passion for blending social media and the love of assisting businesses to achieve maximum exposure through social media. Social media is about creating connections and formulating marketing strategies. I typically work with small business, local and regional governments, non-profits, and B2B companies in the manufacturing, industrial, transportation, financial industries. The work I do for them has centered around Communications Strategy, Marketing Strategy, E-mail Marketing, Social Media and Blog Posts and Website Content. I have 25+ years of being an Entrepreneur and a full understanding of how business works and the need to gain business on new platforms. Social media is your new business card and without it, you are behind your competitors. Get to know me? Lifehacker, World Travelled (been to 18 countries) Creative, Connect, Contribute, Stylist, love the colour white, Snow Skiing, Home Stylist, Chocolate, Netball, Ballet and anything to do with the All Blacks. Most people do not know that I hate water, either drink it or swim in it. __________ Want to test before you invest send me an email hello@dash-social.com
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Do you think they are an Account Manager?
  • 22.
  • 23.
  • 24. Note: Users with 5 skills receive 17 more times reviews than users who do not list skills and endorsements
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Your Cover Photo Your Profile Picture Create a Bold Headline Words to consider Recommendations & endorsements FACT: Users with complete Profiles are 40 times more likely to receive opportunities through LinkedIn FACT: Only 51% of LinkedIn Users have 100% completed profiles.
  • 32. NEXT STEPS…… 1.Book your 1 to 1 – https://asbas.rdabrisbane.org.au/kay-ridge 2.Book for the next workshop – www.asbasrdabrisbane.org.au 3. Contact me directly hello@dash-social.com 0438 370 369 Kay Ridge