The document discusses effective communication of personal branding through resumes and LinkedIn profiles, highlighting the importance of personalization rather than simply repeating job descriptions. It emphasizes the significance of maintaining an active LinkedIn presence as 94% of recruiters use the platform, while also addressing common concerns about experience and resume upkeep. Finally, it encourages individuals to take control of their career narrative and strategically use these tools as personal marketing assets.

1. S
WUSS2014 Sponsor Theater Presentation
How to Communicate Effectively through
Resume and LinkedIn
2014-09-04
Peng Yang

2. What will we discuss today?
 How to effectively communicate a clear image of you
through your resume
 How to set up a good LinkedIn profile
 Resume vs. LinkedIn profile
We will not discuss resume fact verification or formatting.

3. A resume should always be
personal
 Do not repeat the job description.
 Instead, use examples and make them personal and
specific. It is about you, not anyone else.

4. A resume should always be
personal
For example, in pharma/CRO job setting, it is very helpful
to describe the following:
 The skills acquired in the context of project work (No company
confidential information should be revealed!)
 Personal contribution and role within a study team/project
 Accomplishment
 Quantifiable information for productivity and quality

5. Common questions
Concern: If I don’t cover the keywords, will this get
recruiter’s attention?
It depends. Some inexperienced recruiters may not get the
message. One way to work around is to leverage LinkedIn to
showcase your qualifications through key words and skill tags.
You can also write up some highlights in the resume to
summarize the key skills.
Concern: What if I don’t have the experience?
Do not make up experience that you don’t have. Instead, show
your initiatives to learn and your potential. A cover letter may help
too.

6. Common questions
What is the best time to think about the resume?
Think about your resume as a work-in-progress. It is your career
path.
Imagine your ideal job and ideal resume for that job, and think
about what the gap is and how you can get there. You can seek
new knowledge and skills, take on new projects and new roles,
within your current company or through a job change.
You are the master planner of your resume. If you take an active
role, you will have a much better resume, and fulfilling career.

7. The Power of LinkedIn
 94 percent of recruiters use LinkedIn to source and vet candidates, yet
only 36 percent of job seekers are active on the site. (JobVite Job
Seeker Nation Report 2014)
 Recruiter’s use of LinkedIn:
 Search for candidates (96%)
 Contact candidates (94%)
 Keep tabs on potential candidates (93%)
 Vet candidates pre-interview (92%)
 Post jobs (91%)
 If you do not have a LinkedIn profile, create it today! You will be so happy
that you did.

8. The LinkedIn Basics
 Very minimum level of effort is needed to make you
visible and open for opportunities.
 Complete your education section and employment section
 Use an email account that you actually check
 Join certain LinkedIn Groups to receive job posting and
group discussion
 Add more connections
 Add contact information if you want to be easily reached

9. The LinkedIn Basics
 Update your profile periodically so that it is reflecting
your current employment status, skill set and physical
location.
 If your profile is set right, opportunities
(recruiters/clients) will come to you.

10. Advanced topics
 Understand the privacy settings (Note: there are many of them)
in LinkedIn and make changes to meet your personal needs. Do
you want to be under the radar or on the radar? – the choice is
yours.
 Make this a free personal marketing tool. You can add links to
your publications and publish your blog posts on LinkedIn. You
also also comment on the group discussion to demonstrate your
thought leadership.
 Get insights to the new company you want to get into through
your LinkedIn connections.
 Expand your network through Introductions.

11. Resume vs. LinkedIn
Resume LinkedIn Profile
Only needed for active job search You can have it 24/7. It is not
necessarily tied to job search.
Usually specific to a job posting Showcase your professional
background
You control the layout and format. You fill in the information requested by
LinkedIn.
Usually in Word, PDF You can include slides, videos, and
links to your publications.
The audience is the hiring
manager/recruiter for the job posting.
The audience is the world. But, the
very first layer is the search engine.
Making it machine readable is critical.
Reference is separate and limited. Connections can endorse your skills
and write recommendations.

12. Closing
Whether you use resume, LinkedIn profile or both,
be your own Chief Marketing Officer and
be in charge of your own destiny!

13. About Clindata Insight
 Mission: Deliver insights of clinical data to clients
through outstanding statistical and programming
services
 What we value: Accuracy, Convenience,
Effectiveness
 Target client: bay area growing biotech and pharma

14. Competitive Advantage
 Seasoned and talented
consultants in biometrics
 Bay area location
 Lean & effective organization
 Nimble and flexible to meet
client’s need

15. Contact us
For recruiting, project work or
consulting inquires, here is how to
reach us:
Email: info@clindatainsight.com
Tel: 650-255-8747

16. To WUSS Community
Clindata Insight a proud technical sponsor of WUSS2014,
San Jose, CA.
Thanks to WUSS committee for inviting us for this
presentation. It is such a pleasure to work with the WUSS
volunteers.

17. Thank you!