Why What How in Sense of CRM

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The document discusses starting with "why" as a simple rule for success. It suggests considering why something is important for an organization and a team to drive motivation and performance. However, the document does not provide any further details on how to apply starting with "why" or what specific benefits it provides.

Business Technology

by Thanakrit Lersmethasakul
lersmethasakul@live.com

Always start with “WHY”
A simple rule to success is …

No-cost or low-cost tips to improve employee satisfaction and retention. The idea for this presentation came from a conversation with a friend who works for one of the largest companies and best-known brands in the world. Yet the company sucks at employee motivation. If they haven’t got it figured out, then heaven’s knows many other companies are still in the dark, too, about what kinds of things motivate employees and lead to employee satisfaction and retention. He gave an example that was almost laughable. The company held an off-site to reward their biggest producers. Yet, the budget didn’t include money for lunch, which had to come out of the pockets of the attendees. The advertised “atta-boy” program devolved into here are your numbers for next year, with the implied threat that you won’t be at next year’s pep rally or even the company if you don’t come up big. Not much of a motivator. I’m not naïve. A salary increase or bonus are great motivators. But other things cam motivate employees, too. It all comes down to employee communication: saying what you mean and meaning what you say in clear, concise language.

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