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Start   with the
        Golden Circle
        How Great Leaders Inspire Action
What did these four have in common?
All four
started with
the golden circle.
What is The
Golden Circle?
“It is a principle grounded in the
tenets of biology.” --Simon Sinek
Great
leaders
Think
Think
ACT
Think
ACT
Communicate
Why
Why How
Why How What   from the inside out.
What
Neocortex
rational factual
logical detail-oriented
textual statistical
How & Why
Limbic Brain & Amygdala
purpose decision-making
context instinct
emotion no language
What’s Wrong
with What?
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
          Focused on being “first”
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
          Focused on being “first”
       Excellent market conditions
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
          Focused on being “first”
       Excellent market conditions
                 Sufficient funding
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
          Focused on being “first”
       Excellent market conditions
                 Sufficient funding
                  The best minds
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
  (Gave Up Because he Wasn’t first)
          Focused on being “first”
       Excellent market conditions
                 Sufficient funding
                  The best minds
What’s right
about why?
The Wright Brothers
The Wright Brothers




 No notoriety
The Wright Brothers




 No notoriety   The right people
The Wright Brothers




 No notoriety   The right people
 No funding
The Wright Brothers




 No notoriety   The right people
 No funding     Belief in the promise of flight
The Wright Brothers
(Credited with the First Man-Powered Flight, December 17, 1903)




    No notoriety               The right people
    No funding                 Belief in the promise of flight
Why does
Why work?
We follow those who lead, not
for them, but for ourselves. And
it's those who start with "why" that
have the ability to inspire those
around them or find others who
inspire them.
                     --Simon Sinek
One man,
one speech,
immeasurable impact.
Start with
the golden circle
Start with

 Why
Sources:
Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio
        Hardcover: New York, 2009.
Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com.
        TED: Ideas worth spreading. Retrieved September 14, 2012, from http://
        www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Images:
                                  Sun (slide 1): jenny downing via Flickr
Golden Lights (slides 3, 4, 15, 22, 29, 32-35), : EJM Photo via Flickr
                                           Steve Jobs: acaben via Flickr
                      Orville and Wilbur Wright: Wikimedia Commons
                            Martin Luther King, Jr.: Library of Congress
              Brain Scan (slide 5): Health Research Board via Flickr
                   O is for Occipital (slides 13-14): Illuminaut via Flickr
                      Samuel Pierpont Langley: Wikimedia Commons
             March on Washington (slide 31): Wikimedia Commons

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Studying Simon Sinek: Start With the Golden Circle

  • 1. Start with the Golden Circle How Great Leaders Inspire Action
  • 2. What did these four have in common?
  • 3. All four started with the golden circle.
  • 5. “It is a principle grounded in the tenets of biology.” --Simon Sinek
  • 10. Why
  • 12. Why How What from the inside out.
  • 14. How & Why Limbic Brain & Amygdala purpose decision-making context instinct emotion no language
  • 16. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley
  • 17. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first”
  • 18. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions
  • 19. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions Sufficient funding
  • 20. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions Sufficient funding The best minds
  • 21. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley (Gave Up Because he Wasn’t first) Focused on being “first” Excellent market conditions Sufficient funding The best minds
  • 24. The Wright Brothers No notoriety
  • 25. The Wright Brothers No notoriety The right people
  • 26. The Wright Brothers No notoriety The right people No funding
  • 27. The Wright Brothers No notoriety The right people No funding Belief in the promise of flight
  • 28. The Wright Brothers (Credited with the First Man-Powered Flight, December 17, 1903) No notoriety The right people No funding Belief in the promise of flight
  • 30. We follow those who lead, not for them, but for ourselves. And it's those who start with "why" that have the ability to inspire those around them or find others who inspire them. --Simon Sinek
  • 34. Sources: Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio Hardcover: New York, 2009. Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com. TED: Ideas worth spreading. Retrieved September 14, 2012, from http:// www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
  • 35. Images: Sun (slide 1): jenny downing via Flickr Golden Lights (slides 3, 4, 15, 22, 29, 32-35), : EJM Photo via Flickr Steve Jobs: acaben via Flickr Orville and Wilbur Wright: Wikimedia Commons Martin Luther King, Jr.: Library of Congress Brain Scan (slide 5): Health Research Board via Flickr O is for Occipital (slides 13-14): Illuminaut via Flickr Samuel Pierpont Langley: Wikimedia Commons March on Washington (slide 31): Wikimedia Commons