SlideShare a Scribd company logo
1 of 35
Download to read offline
Start   with the
        Golden Circle
        How Great Leaders Inspire Action
What did these four have in common?
All four
started with
the golden circle.
What is The
Golden Circle?
“It is a principle grounded in the
tenets of biology.” --Simon Sinek
Great
leaders
Think
Think
ACT
Think
ACT
Communicate
Why
Why How
Why How What   from the inside out.
What
Neocortex
rational factual
logical detail-oriented
textual statistical
How & Why
Limbic Brain & Amygdala
purpose decision-making
context instinct
emotion no language
What’s Wrong
with What?
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
          Focused on being “first”
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
          Focused on being “first”
       Excellent market conditions
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
          Focused on being “first”
       Excellent market conditions
                 Sufficient funding
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
          Focused on being “first”
       Excellent market conditions
                 Sufficient funding
                  The best minds
“When we communicate from the outside in, people can
understand vast amounts of information, but it doesn’t drive
decision-making.”
-- Simon Sinek




 Samuel Langley
  (Gave Up Because he Wasn’t first)
          Focused on being “first”
       Excellent market conditions
                 Sufficient funding
                  The best minds
What’s right
about why?
The Wright Brothers
The Wright Brothers




 No notoriety
The Wright Brothers




 No notoriety   The right people
The Wright Brothers




 No notoriety   The right people
 No funding
The Wright Brothers




 No notoriety   The right people
 No funding     Belief in the promise of flight
The Wright Brothers
(Credited with the First Man-Powered Flight, December 17, 1903)




    No notoriety               The right people
    No funding                 Belief in the promise of flight
Why does
Why work?
We follow those who lead, not
for them, but for ourselves. And
it's those who start with "why" that
have the ability to inspire those
around them or find others who
inspire them.
                     --Simon Sinek
One man,
one speech,
immeasurable impact.
Start with
the golden circle
Start with

 Why
Sources:
Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio
        Hardcover: New York, 2009.
Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com.
        TED: Ideas worth spreading. Retrieved September 14, 2012, from http://
        www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Images:
                                  Sun (slide 1): jenny downing via Flickr
Golden Lights (slides 3, 4, 15, 22, 29, 32-35), : EJM Photo via Flickr
                                           Steve Jobs: acaben via Flickr
                      Orville and Wilbur Wright: Wikimedia Commons
                            Martin Luther King, Jr.: Library of Congress
              Brain Scan (slide 5): Health Research Board via Flickr
                   O is for Occipital (slides 13-14): Illuminaut via Flickr
                      Samuel Pierpont Langley: Wikimedia Commons
             March on Washington (slide 31): Wikimedia Commons

More Related Content

What's hot

Golden circle why
Golden circle whyGolden circle why
Golden circle why
LouisEdmund
 

What's hot (20)

Start with why
Start with whyStart with why
Start with why
 
Start with Why: How Leaders Inspire
Start with Why: How Leaders InspireStart with Why: How Leaders Inspire
Start with Why: How Leaders Inspire
 
Aaron Jones Powerpoint on Start With Why
Aaron Jones Powerpoint on Start With WhyAaron Jones Powerpoint on Start With Why
Aaron Jones Powerpoint on Start With Why
 
Golden circle why
Golden circle whyGolden circle why
Golden circle why
 
A Collection of Quotes from Simon Sinek
A Collection of Quotes from Simon SinekA Collection of Quotes from Simon Sinek
A Collection of Quotes from Simon Sinek
 
How great leaders inspire action by Simon Sinek - a visual summary
How great leaders inspire action by Simon Sinek - a visual summaryHow great leaders inspire action by Simon Sinek - a visual summary
How great leaders inspire action by Simon Sinek - a visual summary
 
Start with why ppt
Start with why pptStart with why ppt
Start with why ppt
 
Start with Why: Social Media Mindset for Professionals
Start with Why: Social Media Mindset for ProfessionalsStart with Why: Social Media Mindset for Professionals
Start with Why: Social Media Mindset for Professionals
 
Good To Great
Good To GreatGood To Great
Good To Great
 
Why are you in business: Starting with why to define your business and market...
Why are you in business: Starting with why to define your business and market...Why are you in business: Starting with why to define your business and market...
Why are you in business: Starting with why to define your business and market...
 
Start with why
Start with why  Start with why
Start with why
 
Growth mindset
Growth mindsetGrowth mindset
Growth mindset
 
Start with the Golden Circle - How Great Leaders Inspire Action
Start with the Golden Circle - How Great Leaders Inspire ActionStart with the Golden Circle - How Great Leaders Inspire Action
Start with the Golden Circle - How Great Leaders Inspire Action
 
Finding your why
Finding your whyFinding your why
Finding your why
 
Five Mindset Shifts To Change Your Life
Five Mindset Shifts To Change Your LifeFive Mindset Shifts To Change Your Life
Five Mindset Shifts To Change Your Life
 
Good To Great
Good To GreatGood To Great
Good To Great
 
Good to Great
Good to GreatGood to Great
Good to Great
 
FINDING YOUR WHY at the Workplace by Ruben Licera Jr
FINDING YOUR WHY at the Workplace by Ruben Licera JrFINDING YOUR WHY at the Workplace by Ruben Licera Jr
FINDING YOUR WHY at the Workplace by Ruben Licera Jr
 
Leadership: A Need for Developing a Growth Mindset
Leadership: A Need for Developing a Growth MindsetLeadership: A Need for Developing a Growth Mindset
Leadership: A Need for Developing a Growth Mindset
 
Inspirational Leader Vs Good Leader
Inspirational Leader Vs Good LeaderInspirational Leader Vs Good Leader
Inspirational Leader Vs Good Leader
 

Similar to Studying Simon Sinek: Start With the Golden Circle

Simon Sinek - Start with Why_ How Great Leaders Inspire Everyone to Take Acti...
Simon Sinek - Start with Why_ How Great Leaders Inspire Everyone to Take Acti...Simon Sinek - Start with Why_ How Great Leaders Inspire Everyone to Take Acti...
Simon Sinek - Start with Why_ How Great Leaders Inspire Everyone to Take Acti...
Hemin Hassan
 
START WITH START WITH START WITH START WITH WHYWHYWHYW.docx
START WITH START WITH START WITH START WITH WHYWHYWHYW.docxSTART WITH START WITH START WITH START WITH WHYWHYWHYW.docx
START WITH START WITH START WITH START WITH WHYWHYWHYW.docx
susanschei
 

Similar to Studying Simon Sinek: Start With the Golden Circle (20)

Jeffery Newton L6 Design 125
Jeffery Newton L6 Design 125Jeffery Newton L6 Design 125
Jeffery Newton L6 Design 125
 
Tamarack 2010 CCI Conference
Tamarack 2010 CCI ConferenceTamarack 2010 CCI Conference
Tamarack 2010 CCI Conference
 
Start with why ( pdf drive.com )
Start with why ( pdf drive.com )Start with why ( pdf drive.com )
Start with why ( pdf drive.com )
 
simon-sinek-start-with-why.pdf
simon-sinek-start-with-why.pdfsimon-sinek-start-with-why.pdf
simon-sinek-start-with-why.pdf
 
Simon Sinek - Start with Why_ How Great Leaders Inspire Everyone to Take Acti...
Simon Sinek - Start with Why_ How Great Leaders Inspire Everyone to Take Acti...Simon Sinek - Start with Why_ How Great Leaders Inspire Everyone to Take Acti...
Simon Sinek - Start with Why_ How Great Leaders Inspire Everyone to Take Acti...
 
Using Your WHY to Build a Great Law Practice
Using Your WHY to Build a Great Law PracticeUsing Your WHY to Build a Great Law Practice
Using Your WHY to Build a Great Law Practice
 
Hard Core Input for Growth (LEAD Clusters 1 & 2)
Hard Core Input for Growth (LEAD Clusters 1 & 2)Hard Core Input for Growth (LEAD Clusters 1 & 2)
Hard Core Input for Growth (LEAD Clusters 1 & 2)
 
Presentation of-communication-skills
Presentation of-communication-skillsPresentation of-communication-skills
Presentation of-communication-skills
 
The myths of innovation
The myths of innovationThe myths of innovation
The myths of innovation
 
Day 1 4.15pm 5pm - york suite - john higgins ppma presentation - may 2019
Day 1 4.15pm   5pm - york suite - john higgins ppma presentation - may 2019Day 1 4.15pm   5pm - york suite - john higgins ppma presentation - may 2019
Day 1 4.15pm 5pm - york suite - john higgins ppma presentation - may 2019
 
START WITH START WITH START WITH START WITH WHYWHYWHYW.docx
START WITH START WITH START WITH START WITH WHYWHYWHYW.docxSTART WITH START WITH START WITH START WITH WHYWHYWHYW.docx
START WITH START WITH START WITH START WITH WHYWHYWHYW.docx
 
NetSpeed Learning Solutions - Thought Leader Webinar Series - Bill Treasurer ...
NetSpeed Learning Solutions - Thought Leader Webinar Series - Bill Treasurer ...NetSpeed Learning Solutions - Thought Leader Webinar Series - Bill Treasurer ...
NetSpeed Learning Solutions - Thought Leader Webinar Series - Bill Treasurer ...
 
The Key to Great Teams: Understanding the Human Operating System
The Key to Great Teams: Understanding the Human Operating SystemThe Key to Great Teams: Understanding the Human Operating System
The Key to Great Teams: Understanding the Human Operating System
 
019 Nursing Personal Essay Statement Mental Health
019 Nursing Personal Essay Statement Mental Health019 Nursing Personal Essay Statement Mental Health
019 Nursing Personal Essay Statement Mental Health
 
Innovation and the Future
Innovation and the FutureInnovation and the Future
Innovation and the Future
 
Introduction to the Social Media Lifecycle - NCD Haarlem
Introduction to the Social Media Lifecycle - NCD HaarlemIntroduction to the Social Media Lifecycle - NCD Haarlem
Introduction to the Social Media Lifecycle - NCD Haarlem
 
EMC for business managers
EMC for business managersEMC for business managers
EMC for business managers
 
Deloitte & Touche Keynote Sep04
Deloitte & Touche Keynote Sep04Deloitte & Touche Keynote Sep04
Deloitte & Touche Keynote Sep04
 
Essay Kickstarter. Online assignment writing service.
Essay Kickstarter. Online assignment writing service.Essay Kickstarter. Online assignment writing service.
Essay Kickstarter. Online assignment writing service.
 
Ten quotes on leadership
Ten quotes on leadershipTen quotes on leadership
Ten quotes on leadership
 

More from Chiara Ojeda

Ideate! Create and Develop World-Changing Ideas
Ideate! Create and Develop World-Changing IdeasIdeate! Create and Develop World-Changing Ideas
Ideate! Create and Develop World-Changing Ideas
Chiara Ojeda
 

More from Chiara Ojeda (20)

Visual Design Basics (Updated)
Visual Design Basics (Updated)Visual Design Basics (Updated)
Visual Design Basics (Updated)
 
Rhetorical Situation
Rhetorical SituationRhetorical Situation
Rhetorical Situation
 
The 3As of A+ Research
The 3As of A+ ResearchThe 3As of A+ Research
The 3As of A+ Research
 
Presentation Research: Why, What, How, Where
Presentation Research: Why, What, How, WherePresentation Research: Why, What, How, Where
Presentation Research: Why, What, How, Where
 
Ideate! Create and Develop World-Changing Ideas
Ideate! Create and Develop World-Changing IdeasIdeate! Create and Develop World-Changing Ideas
Ideate! Create and Develop World-Changing Ideas
 
Tweak Your Resume
Tweak Your ResumeTweak Your Resume
Tweak Your Resume
 
Visual Design Basics: The Building Blocks of a Great Slide
Visual Design Basics: The Building Blocks of a Great SlideVisual Design Basics: The Building Blocks of a Great Slide
Visual Design Basics: The Building Blocks of a Great Slide
 
Liberal Studies: Curriculum Innovations
Liberal Studies: Curriculum InnovationsLiberal Studies: Curriculum Innovations
Liberal Studies: Curriculum Innovations
 
Superteacher Infographic
Superteacher InfographicSuperteacher Infographic
Superteacher Infographic
 
REAL Delivery: GoTo Training
REAL Delivery: GoTo TrainingREAL Delivery: GoTo Training
REAL Delivery: GoTo Training
 
The Things I Carry
The Things I Carry The Things I Carry
The Things I Carry
 
Simple Design
Simple Design Simple Design
Simple Design
 
Real Delivery: Presenting as Yourself
Real Delivery: Presenting as YourselfReal Delivery: Presenting as Yourself
Real Delivery: Presenting as Yourself
 
The 20-minute slide slam
The 20-minute slide slamThe 20-minute slide slam
The 20-minute slide slam
 
Your Speech is Toxic
Your Speech is ToxicYour Speech is Toxic
Your Speech is Toxic
 
How to create pro slides in less time: don't worry, be crappy!
How to create pro slides in less time:  don't worry, be crappy!How to create pro slides in less time:  don't worry, be crappy!
How to create pro slides in less time: don't worry, be crappy!
 
Narrative writing
Narrative writingNarrative writing
Narrative writing
 
Visualizing Resumes 2.0
Visualizing Resumes 2.0Visualizing Resumes 2.0
Visualizing Resumes 2.0
 
The universe is half full
The universe is half fullThe universe is half full
The universe is half full
 
Tweak Your Food: Pumpkin Risotto (true)
Tweak Your Food: Pumpkin Risotto (true)Tweak Your Food: Pumpkin Risotto (true)
Tweak Your Food: Pumpkin Risotto (true)
 

Recently uploaded

SURVEY I created for uni project research
SURVEY I created for uni project researchSURVEY I created for uni project research
SURVEY I created for uni project research
CaitlinCummins3
 
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
EADTU
 
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MysoreMuleSoftMeetup
 

Recently uploaded (20)

Including Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdfIncluding Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdf
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
SURVEY I created for uni project research
SURVEY I created for uni project researchSURVEY I created for uni project research
SURVEY I created for uni project research
 
How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17
 
OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...
 
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
Transparency, Recognition and the role of eSealing - Ildiko Mazar and Koen No...
 
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
 
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community PartnershipsSpring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptxAnalyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
 
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
MuleSoft Integration with AWS Textract | Calling AWS Textract API |AWS - Clou...
 
VAMOS CUIDAR DO NOSSO PLANETA! .
VAMOS CUIDAR DO NOSSO PLANETA!                    .VAMOS CUIDAR DO NOSSO PLANETA!                    .
VAMOS CUIDAR DO NOSSO PLANETA! .
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical Principles
 
Model Attribute _rec_name in the Odoo 17
Model Attribute _rec_name in the Odoo 17Model Attribute _rec_name in the Odoo 17
Model Attribute _rec_name in the Odoo 17
 
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
 
Michaelis Menten Equation and Estimation Of Vmax and Tmax.pptx
Michaelis Menten Equation and Estimation Of Vmax and Tmax.pptxMichaelis Menten Equation and Estimation Of Vmax and Tmax.pptx
Michaelis Menten Equation and Estimation Of Vmax and Tmax.pptx
 
What is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptxWhat is 3 Way Matching Process in Odoo 17.pptx
What is 3 Way Matching Process in Odoo 17.pptx
 
AIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.pptAIM of Education-Teachers Training-2024.ppt
AIM of Education-Teachers Training-2024.ppt
 

Studying Simon Sinek: Start With the Golden Circle

  • 1. Start with the Golden Circle How Great Leaders Inspire Action
  • 2. What did these four have in common?
  • 3. All four started with the golden circle.
  • 5. “It is a principle grounded in the tenets of biology.” --Simon Sinek
  • 10. Why
  • 12. Why How What from the inside out.
  • 14. How & Why Limbic Brain & Amygdala purpose decision-making context instinct emotion no language
  • 16. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley
  • 17. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first”
  • 18. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions
  • 19. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions Sufficient funding
  • 20. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley Focused on being “first” Excellent market conditions Sufficient funding The best minds
  • 21. “When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.” -- Simon Sinek Samuel Langley (Gave Up Because he Wasn’t first) Focused on being “first” Excellent market conditions Sufficient funding The best minds
  • 24. The Wright Brothers No notoriety
  • 25. The Wright Brothers No notoriety The right people
  • 26. The Wright Brothers No notoriety The right people No funding
  • 27. The Wright Brothers No notoriety The right people No funding Belief in the promise of flight
  • 28. The Wright Brothers (Credited with the First Man-Powered Flight, December 17, 1903) No notoriety The right people No funding Belief in the promise of flight
  • 30. We follow those who lead, not for them, but for ourselves. And it's those who start with "why" that have the ability to inspire those around them or find others who inspire them. --Simon Sinek
  • 34. Sources: Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio Hardcover: New York, 2009. Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com. TED: Ideas worth spreading. Retrieved September 14, 2012, from http:// www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
  • 35. Images: Sun (slide 1): jenny downing via Flickr Golden Lights (slides 3, 4, 15, 22, 29, 32-35), : EJM Photo via Flickr Steve Jobs: acaben via Flickr Orville and Wilbur Wright: Wikimedia Commons Martin Luther King, Jr.: Library of Congress Brain Scan (slide 5): Health Research Board via Flickr O is for Occipital (slides 13-14): Illuminaut via Flickr Samuel Pierpont Langley: Wikimedia Commons March on Washington (slide 31): Wikimedia Commons