Video content should lead marketing plans because it attracts attention, increases visibility and conversions. Video provides better optimization opportunities than text by measuring engagement. It can also improve SEO by increasing the chances of front page Google results by 53%. Additionally, video conversions outperform other content by 71% and including "video" in emails doubles click-through rates. Investing in video content is worthwhile as it increases engagement by 33% on Facebook and traffic by 55% when embedded on websites, while video creation is accessible and easy.