The document discusses analyzing content related to video marketing by searching Google for answers to common questions. It outlines 5 questions asked about video marketing and records the top 5 results for each. The results show 21 different content publishers covered the top answers. This indicates the content space is open but specializing helps visibility. Questions that were hard to answer represent opportunities to create new content.

2. What’s the problem?
● Content marketers need to understand the questions their audience is
asking in order to provide the answers they seek.
● Content marketers want to know how their content measures up to the
competition and how they can get ahead.

3. Case Study: Video Marketing
● Diverse subject with an excessive amount of content written about it.
● Applicable for most small and large businesses.
● Is “the future”...

4. Objectives:
1. Find out which content providers are getting the best rankings on Google for
a diverse set of question on a given topic. (That topic today will be video
marketing).
2. Find questions that aren't being directly answered by content providers or
are difficult find on the results pages. (These could manifest as
opportunities to produce content no one else has thought of yet).

5. The Rules of Google Battleship
1. You must ask complete questions.
2. You must collect only the first 5 posts that answer the question being asked.
3. Posts must be organic, no paid ads.
4. You can only pull from the Top 5 rankings.
5. You can only navigate one click off the SERP.

6. The Questions
1. Why is video marketing important?
2. Is video marketing right for my business?
3. How do I get started with video marketing?
4. What types of videos can I make for my business?
5. How do I get the best ROI on my video marketing campaign?

7. The Game Board

8. First Question: Why is video marketing important?
End results
1. https://www.vidyard.com/blog/importance-of-video-content-marketing/
2.https://www.impactbnd.com/blog/video-content-the-importance-of-video-mar
keting
3.https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-
marketing/
4. https://blog.hubspot.com/marketing/video-marketing-statistics
5. https://keymediasolutions.com/news/content-2/video-marketing-important/

9. Second Question: Can I use video marketing for my
business?
End results
1.http://socialmediamarketingkelowna.com/is-video-marketing-right-for-your-bu
siness/
2.http://www.wordstream.com/blog/ws/2016/11/21/video-marketing-strategy
3.https://www.wirebuzz.com/video-marketing-right-business/
4. http://www.themarketingcentre.com/is-youtube-right-for-my-business/
5. https://www.wirebuzz.com/youtube-right-business/

10. Third Question: How do I get started with video
marketing?
End results
1.https://www.forbes.com/sites/johnhall/2017/11/05/4-ways-to-start-using-vide
o-content-in-your-marketing-strategy/#14db55157a9d
2.https://www.singlegrain.com/video-marketing/20-pre-production-steps-to-vide
o-content/
3.https://www.impactbnd.com/blog/how-to-get-started-with-video-marketing
4. https://blog.hubspot.com/marketing/getting-started-with-video-marketing
5. https://neilpatel.com/blog/video-marketing/

11. Fourth Question: What types of video can I make for my
business?
End results
1. https://wistia.com/library/9-types-of-business-videos
2.https://blog.jdrgroup.co.uk/digital-prosperity-blog/5-types-of-video-you-can-use-as-
part-of-your-business-marketing-strategy
3.https://www.pickaweb.co.uk/blog/9-types-of-small-business-video-that-are-easy-to-
create/
4.https://www.wix.com/blog/2017/04/5-types-of-videos-every-business-needs-on-its-
website/
5.https://www.singlegrain.com/video-marketing/10-useful-types-of-video-content-vie
wers-love/

12. Fifth Question: How do I get the best ROI on my videos?
End results
1. https://www.skeletonproductions.com/insights/video-roi
2. https://www.bluleadz.com/blog/3-ways-to-maximize-your-video-marketing-roi-in-2017
3.https://tarproductions.com/7-easy-steps-to-measuring-the-roi-of-your-video-marketing-c
ampaign/
4. https://www.socialmediaexaminer.com/how-to-track-the-roi-of-your-video-marketing/
5. https://contently.com/strategist/2017/04/27/measure-video-marketing-roi/

13. Scorecard

14. Conclusions
● Of the 5 questions asked, the Top 5 rankings belonged to 21 different
content publishers.
● The content space for video marketing is wide open, but specializing in a
certain area of the topic helps with visibility more than having a lot of
different content posts.
● The searches where answers were difficult to come by represents
opportunities for someone to write content specifically to that question.