Download to read offline
Marketing video
- 1. Marketing video Inthis file, we share with you all information that related to marketing video such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Brands are always looking for ways to increase engagement with their modern, digital audiences and are enthusiastic about producing multimedia content. Video in content marketing is becoming more prominent and when used effectively has the ability to substantially alter the perception of a brand. The Axonn Research Video in Content Marketing survey canvassed the opinion of more than 600 creators, consumers and publishers of video content to gauge the frequency with which people view videos and to what end, as well as how people perceive brands that produce video content. The results demonstrated that more than two-thirds of companies now use video in their content marketing strategies with 78% of organisations surveyed saying they were planning to use more video content in the future. Video marketing. Free pdf download examples Page 1
- 2. · Seven outof ten people said their perception of a brand was positively altered after seeing interesting video content · A massive 75 per cent of people now share video content, and usually do so using social media platforms such as Twitter and Facebook · Almost one in five people are watching daily videos that are to do with their work Marc Turley, head of Axonn Research, said of the results: “I expect to see an even bigger rise in businesses implementing multimedia within their content marketing strategies in the next year as it is already proving successful in engaging audiences and improving brand perception. This will be further boosted as the number of those with access to a mobile platform increases and sharing among social media users becomes even more prevalent.” II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video Video marketing. Free pdf download examples Page 2
- 3. When you edityour video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Video marketing. Free pdf download examples Page 3
- 4. Here’s a snapshotof the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 4