1. Tips for video marketing
In this file, we share with you all information that related to tips for
video marketing such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Whether you’ve vowed to learn Spanish or drink more of those seaweed-green
kale shakes, sometimes New Year’s resolutions can admittedly
sound like a straight-up lie (okay, a well-intentioned lie).
Commit to better videosBased on advice from health experts, it’s more
likely you’ll succeed if your goal excites you and isn’t too much of a
stretch from your typical lifestyle.
That said, improving your video marketing in 2014 is a perfect
resolution! Not only is video trendy and inspiring (who doesn’t dream of
releasing the next Virgin Airlines safety video?), but it’s also a medium
70% of B2B marketers have experimented with already.
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2. So although you might be back to reality TV and Cheetos in a few
weeks, here’s some actionable tips you can implement today to improve
your video marketing:
1. Collect some feedback
Many marketers release videos with a lot of uncertainty. There’s often
no internal review process and you can ultimately be a bit unsure if your
target audience will like your content before you release it into the wild.
This year encourage your team to be especially critical when reviewing
your videos, and – as Reel SEO suggests – send out a secure version of
your video to select contacts with a survey to get some external
perspective.
Did your test audience find your call to action compelling enough? Did
they get your jokes? You can use a pre-release to find out if your initial
concept (and the desired action) is clear.
2. Use email gates to capture leads
Use email gates for lead generationThe majority of your videos have to
be more than entertainment alone if they’re going to drive business. So,
just as you use email gates on white papers, add gates to select videos to
collect contact info.
If you set up a newsletter last year, for example, an optional email gate
on your latest video can prompt subscription to that channel before
viewers gain access to full-version content.
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3. In 2014, find small ways to optimize your content for lead generation
and use video as a way to drive subscription to your other content
initiatives.
3. Use your first few seconds wisely
video attention span for our salesforce promoBased on attention span
data, you’ve only got about eight seconds to capture your audience
before they’ll bounce. To combat short attention spans, use the first line
of your video to qualify viewers right away. In other words, if the first
line of your video is super specific, you’ll instantly lose the portion of
the audience that is least likely to convert and you’ll be left with those in
your target market you can actually persuade.
Video requires you get to the meat of your message much faster and by
aiming to hold at least 60% of your audience until the very end, you’ll
set a benchmark for success. You can read an article outlining how to do
this here.
4. Spice up your B2B message
Think Red Bull is the only brand that can have fun with their videos?
Think again! Video marketing makes for an exciting goal because you’ll
need some creativity to stand out among the marketers doing it right.
This year develop and schedule a minimum of five video nurturing
campaigns or create a series of episodic brand content. Be sure to tailor
your videos to all stages of the buying process and personalize the
content for decision makers in your industry.
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4. Whether you use a song, a rap, a clever parody, or spoof a famous ad
campaign – aim to create something memorable and timely with
storytelling techniques. Check out some inspiring B2B video examples
from top brands to get you started.
5. Implement a process based on performance
Video Strategy CycleOne of the biggest marketing challenges is
connecting video campaigns to ROI. If you start using video analytics,
however, you can visibly see exactly which campaigns are making a
difference based on attention span and whether your target market is
engaging all the way through to the end of each video.
Starting this month, design a video process where you:
· Carefully construct content based on a schedule
· Release videos with wide distribution on various networks
· Use analytics to understand what’s working (or better yet, what’s
not working) so you can ultimately…
· Modify your upcoming content to perform really well
6. Combine video data with marketing automation
The best way to deliver compelling digital experiences is to understand
what your audience wants and then personalize the content they receive
at exactly the right time.
In the next six weeks, evaluate if you’re ready to consolidate all of your
video viewership data within your marketing automation platform.
When you integrate the two platforms, you can see patterns in individual
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5. leads’ viewing history and send automated, targeted emails to leads
based on how much content they actually watch.
If David the CMO from company XYZ has watched three of your
product videos all the way to the end, you can set triggers in your MAP
to send him even more content personalized to his interests right when
he’s finished watching the videos. This is targeted selling at it’s finest,
and it all starts with video.
7. Think like a casting director
You might have had a great concept, but that guy in your video? Well, if
he’s a bit boring or monotone he could be the reason nobody’s sticking
around. When you choose your speaker, they’re your first impression
with prospects. When casting, consider your speaker’s projected
persona, whether they speak with varied intonation, and if they’re a great
representative of your brand. Most importantly, choose someone
genuine your target audience will connect with.
These tips should help you on the road to better videos this year. If you
have some tips to share on production, distribution, lead generation with
video – or you’d like to share your own video marketing resolutions –
write us a comment below!
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6. II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
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7. Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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8. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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