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Convert More Leads Into BUYERS With Online Videos
Video Marketing Overview
Is Your Business
Suffering Due to a
Lack of Customers?
Feeling
Disconnected From
Local Consumers?
Having Trouble
Getting Your Phone
To Ring?
Need More Foot
Traffic Coming Into
Your Doors?
COMMONBUSINESSDILEMMAS
2. Customer Retention
Getting your satisfied
keep coming back is critical
expensive than acquisition.
4. Increased Referrals
Getting your existing
customers to refer more
people to your business
creates effortless longevity
and growth.
.
1. Customer Acquisition
Attracting new customers is
the lifeline for any business
and should be an on-going
initiative.
3. Increased Spending
Getting your existing
customers to spend more
money with your company
creates more automated
revenue.
PRIMARY GROWTH FACTORS
Ineffective Marketing
Do traditional marketing
to drain your budget even
ineffective?
Stiff Competition
Do you feel like your closest
competitors are taking your
fair share of the market?
Digital Technology
Are you struggling to grasp
and implement proven new-
age marketing strategies?
Lack of Time
Are you putting off Digital
Marketing because you feel
that you just don’t have the
time?
4 MAJOR ROADBLOCKS
OVERCOMINGTHEBARRIERS
There are ways to…
 Put your business directly in front of your
target audience
 Spend your marketing dollars where they
COUNT and yield the best returns
 Use the power of the internet to connect with
more customers and prospects
72% Of ConsumersAre
Already Connecting
With Brands Through
Their Various Digital
Marketing Channels
AndActivities…
Digital
Website
Design
Online Video
Mobile
Social Media
Effective Website Design Will Be A MUST
SEO Will Continue To Be #1 For Local Lead Gen
Mobile Marketing Will Become Even More Vital
Online Videos Will Take Over Web Content
Social Media Will Become The New Advertising
Email Marketing Will Continue To Advance
Proactive Reputation Management Will Be Crucial
THE FUTURE OF
DIGITAL MARKETING
Email
Local SEO
Online
Reputation
Content
GETMOREATTENTIONWITHVIDEOMARKETING
WHATISVIDEOMARKETING?
Video Marketing is the process of incorporating online videos
into your marketing strategy to better promote your brand,
products, and services.
Due to the various styles and types of video content to publish,
this can be one of the most powerful ways to attract and convert
customers.
Blog posts incorporating video
attract three times as many
inbound links as blog posts
without video
YouTube users spend more
than 6 billion hours watching
videos each month
The average user spends 88%
more time on a website with
video
100 million internet users
watch videos online every
day
It is 50x easier to achieve a
page 1 ranking on Google
with a video
WHYVIDEOMARKETINGISAPRIORITY
ONLINE VIDEO
MARKETING
BENEFITS OF
Grab & Hold Attention
Videos grab people’s attention like
no other online medium – and keeps
them around
Increases Time on Site
People stay on sites longer that have
videos – and the longer they stay, the
more likely they are to convert
Boost Brand Awareness
Videos help you promote your
brand in a memorable way
Cutting Edge
Video is the most popular form of digital
media today – and is expected to grow and
evolve to new heights in the coming years
More Leads & Higher ROI
Videos are proven to convert
more leads into buyers and
provide a profitable return
Competitive Advantage
Businesses that use video
marketing achieve more
exposure and credibility
Higher Search Rankings
Videos rank high in the search
results and provide more traffic
Build Strong Partnerships
Other businesses love to connect with
businesses with similar interests on
social media
BENEFITS OFVIDEO MARKETING
CONSEQUENCESOFNOONLINEVIDEOS
 Cannot Capitalize on the Attraction and Retention Power of
Online Videos
 Video-Friendly Competitors will Convert More Leads into
Customers
 Missed Marketing Opportunity to Produce Higher ROI
WHYDOTHEYHAVEANADVANTAGE?
Getting in front of consumers who are looking to make a buying
decision
Videos will convert more of these leads into customers
Using video as an on-going strategy to build trust, exposure, and
retention
(Here are some samples…)
How?
Where?
Help!
WHATSHOULDYOUDO
NEXT?
STEPS TO SUCCESS
Create and Optimize a Series of Online Videos for More Traffic &
Conversions
Create a plan to
implement an online
video strategy
Work closely with a
professional who
understands your
goals and needs
Publish engaging,
helpful online videos
to promote your
brand on a
consistent basis!
SUCCESSSTEP 3STEP 2STEP 1
 Analyze the Wants and Needs of Your Target Audience &
Your Company Goals
 Perform a Thorough Competitor Analysis
 Create Different Types of Videos
 Implement an Effective Video Marketing Campaign
 Provide Ongoing Maintenance and Support
HOWICANHELP
ANYQUESTIONS?
Thank You For Viewing!
FACEBOOK
facebook.com/YanksonSocial
TWITTER
twitter.com/YanksonEmmie970
GOOGLE+
plus.google.com/+YanksonsocialGa/posts
LINKEDIN
linkedin.com/company/yanksonsocial
/
Emmanuel Yankson
Phone: +44 (0) 7598 818 480
Email: emmanuel.yankson@yanksonsocial.ga
Website: http://yanksonsocial.ga

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Video marketing (slideshow)

  • 1. Convert More Leads Into BUYERS With Online Videos Video Marketing Overview
  • 2. Is Your Business Suffering Due to a Lack of Customers? Feeling Disconnected From Local Consumers? Having Trouble Getting Your Phone To Ring? Need More Foot Traffic Coming Into Your Doors? COMMONBUSINESSDILEMMAS
  • 3. 2. Customer Retention Getting your satisfied keep coming back is critical expensive than acquisition. 4. Increased Referrals Getting your existing customers to refer more people to your business creates effortless longevity and growth. . 1. Customer Acquisition Attracting new customers is the lifeline for any business and should be an on-going initiative. 3. Increased Spending Getting your existing customers to spend more money with your company creates more automated revenue. PRIMARY GROWTH FACTORS
  • 4. Ineffective Marketing Do traditional marketing to drain your budget even ineffective? Stiff Competition Do you feel like your closest competitors are taking your fair share of the market? Digital Technology Are you struggling to grasp and implement proven new- age marketing strategies? Lack of Time Are you putting off Digital Marketing because you feel that you just don’t have the time? 4 MAJOR ROADBLOCKS
  • 5. OVERCOMINGTHEBARRIERS There are ways to…  Put your business directly in front of your target audience  Spend your marketing dollars where they COUNT and yield the best returns  Use the power of the internet to connect with more customers and prospects
  • 6. 72% Of ConsumersAre Already Connecting With Brands Through Their Various Digital Marketing Channels AndActivities… Digital
  • 7. Website Design Online Video Mobile Social Media Effective Website Design Will Be A MUST SEO Will Continue To Be #1 For Local Lead Gen Mobile Marketing Will Become Even More Vital Online Videos Will Take Over Web Content Social Media Will Become The New Advertising Email Marketing Will Continue To Advance Proactive Reputation Management Will Be Crucial THE FUTURE OF DIGITAL MARKETING Email Local SEO Online Reputation Content
  • 9. WHATISVIDEOMARKETING? Video Marketing is the process of incorporating online videos into your marketing strategy to better promote your brand, products, and services. Due to the various styles and types of video content to publish, this can be one of the most powerful ways to attract and convert customers.
  • 10. Blog posts incorporating video attract three times as many inbound links as blog posts without video YouTube users spend more than 6 billion hours watching videos each month The average user spends 88% more time on a website with video 100 million internet users watch videos online every day It is 50x easier to achieve a page 1 ranking on Google with a video WHYVIDEOMARKETINGISAPRIORITY
  • 12. Grab & Hold Attention Videos grab people’s attention like no other online medium – and keeps them around Increases Time on Site People stay on sites longer that have videos – and the longer they stay, the more likely they are to convert Boost Brand Awareness Videos help you promote your brand in a memorable way Cutting Edge Video is the most popular form of digital media today – and is expected to grow and evolve to new heights in the coming years More Leads & Higher ROI Videos are proven to convert more leads into buyers and provide a profitable return Competitive Advantage Businesses that use video marketing achieve more exposure and credibility Higher Search Rankings Videos rank high in the search results and provide more traffic Build Strong Partnerships Other businesses love to connect with businesses with similar interests on social media BENEFITS OFVIDEO MARKETING
  • 13. CONSEQUENCESOFNOONLINEVIDEOS  Cannot Capitalize on the Attraction and Retention Power of Online Videos  Video-Friendly Competitors will Convert More Leads into Customers  Missed Marketing Opportunity to Produce Higher ROI
  • 14. WHYDOTHEYHAVEANADVANTAGE? Getting in front of consumers who are looking to make a buying decision Videos will convert more of these leads into customers Using video as an on-going strategy to build trust, exposure, and retention (Here are some samples…)
  • 16. STEPS TO SUCCESS Create and Optimize a Series of Online Videos for More Traffic & Conversions Create a plan to implement an online video strategy Work closely with a professional who understands your goals and needs Publish engaging, helpful online videos to promote your brand on a consistent basis! SUCCESSSTEP 3STEP 2STEP 1
  • 17.  Analyze the Wants and Needs of Your Target Audience & Your Company Goals  Perform a Thorough Competitor Analysis  Create Different Types of Videos  Implement an Effective Video Marketing Campaign  Provide Ongoing Maintenance and Support HOWICANHELP
  • 19. Thank You For Viewing! FACEBOOK facebook.com/YanksonSocial TWITTER twitter.com/YanksonEmmie970 GOOGLE+ plus.google.com/+YanksonsocialGa/posts LINKEDIN linkedin.com/company/yanksonsocial / Emmanuel Yankson Phone: +44 (0) 7598 818 480 Email: emmanuel.yankson@yanksonsocial.ga Website: http://yanksonsocial.ga