Video marketing provides a way out- explainer videos that detail the features and use of the product including a brief introduction of the brand are an apt answer to any question a new buyer could have in hindsight.

2. If you try to sell a lock without a key, you are destined to fail. Similarly, trying to sell a product without
providing its use is a futile attempt, especially when sales are done digitally with the buyers not having
supplemental assistance. Most brands boast about their product uniqueness, but that USP might
become a liability at breakneck speed if the features are not demonstrated properly.
That is where video marketing provides a way out-
explainer videos that detail the features and use of the
product including a brief introduction of the brand are
an apt answer to any question a new buyer could have in
hindsight. Since half of the buyers research the product
before purchasing, these videos can be used to
positively influence their decision-making process.

3. The inherent duty of a business is to make a successful
sale, for which an explainer video helps fulfill the need.
Many businesses have reported the increase in sales
after using videos as a part of their content
marketing strategy. The onlookers are 1.81 times more
likely to make a purchase after watching an explainer
video than other illustrative techniques. Videos are
known to entice the viewer provided their ability to
deliver the message in a succinct manner. According to
a research done by Forrester, a one minute video is said
to be equivalent to 1.8 million words.
An explainer video also assists in the higher brand recall since visuals help in
retaining almost 55% more information for a longer period of time.

4. They are not complicated and do not require
any efforts.
Videos do not require the viewer to perform
any task but to just watch and stay
entertained.
They do not eat up a lot of time.
Everyone is busy and in a hurry. A video gives
them an opportunity to apprehend without
having to actually read up.
Information given in the video is what they seek
actively.
A lot of content is often thrown at the viewer
but an explainer video is something they are
actually looking for.

5. This makes an explainer video a go-to for social
media marketing but they do run the risk of
pushing away substantial customers. If the content
of substandard quality and not well-designed, it
might influence the buyer’s decision in a negative
manner. Therefore, it is important to present the
brand and the product to start a journey of a
company-customer relationship with the absolute
industry experts. A creative digital agency is
probably the best bet to crack the code of
explainer videos.