Video marketing is flooding on social media outlets and website. Here are a few reasons why video marketing should be a part of B2B marketing strategy.

1. Why You Need to Use Video
Marketing

2. INDEX
1. What is Video Marketing?
2. 5 Reason To Use Video Marketing
1. Improve SEO
2. Good Return On Investment (ROI)
3. Users Engagement
4. Emotional Connection
5. Sharing of Video

3. What is Video Marketing?
 Video marketing is flooding on social
media outlets and websites.
 These days any business can get
benefit from the production of a short
or long video to introduce their
services and products

4.  Videos marketing have been an
important part of marketing strategies.

5.  As social media and mobile
technology continues to advance,
video marketing has played a
necessary role in campaigns and
practices.
 Here are a few reasons why video
marketing should be a part of B2B
(Business-to-Business) marketing
strategy.

6. 5 Reason To Use Video
Marketing

7. 1. Improve SEO
 A search engine will automatically increase
the rank factor for videos because of the
compelling content.
 Creative content brings the opportunity for
more keyword labels which include titles, tags
and descriptions.
 YouTube is the second largest search engine
in the world.

8.  Using the YouTube platform for SEO
and analytical data can able to put the
video content at a higher rank for both
Google and Youtube.

9. 2. Good Return On Investment
(ROI)
 Correctly measuring the return on
investment is a key strategy in
reaching business goals.
 73% of B2B organizations reported
that positive results on their ROI after
using video in the marketing
campaigns.

10.  Before calculating video campaign
ROI, you should have a strong plan
including your business goals and
objectives.
 You can then measure the ROI with
subscribers, video views or backlinks.

11. 3. Users Engagement
 In this type of video marketing, you can
educate the audience in different ways.
 65 Percent of the audience are visual
learners. People may prefer to absorb
content via video rather than writing
content.
 B2B companies create a video of their
service or product to engage for users and

12. 4. Emotional Connection
 Video content can create a personal
bond between the brand and the
viewer.
 Videos generate an opportunity to
share creativity and form a good
relationship with the audience.

13.  Research has shown that campaigns
with emotional content performed about
twice as well as campaigns with only
rational content.
 Even a product video review, a webinar
or a testimonial having the video content
surely grab the audience attention.

14. 5. Sharing of Video
 Video content is easy to share in any
social platforms.
 Not every content goes viral and gets
more review, but those are more likely
to connect with video content on an
emotional level, increasing the
chances that they might share the
video on their social media channels
or with a friend.

15.  Video Marketing is widely spread and
more affordable to use.
 Creating marketing videos for your
business requires creativity.
 These components make it possible to
create real miracles of advertising at
minimal cost.

16. THANK YOU