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Why Video Marketing is important and how we help?
WE MAKE THOUGHTS ALIVE..!!
Record Legends Studios 1
What is Video Marketing?
Why Video is Necessary for Business?
What are the benefits of Video Marketing?
What are the types of Marketing Videos?
How Record Legends Studios helps in Videos?
Budget
About Record Legends Studios
A Glance of Studio
Contact Us
Record Legends Studios 2
Video marketing today is a advertising tactic utilizing video in a
attractive and educational way, both by small and large company.
Videos can appear on the company’s website or on one of the video
sharing site like YouTube and DailyMotion, to feature their products
and services to the online community.
The key feature of these video marketing campaigns is to improve
awareness of a company’s products or services they offer. Study
show a visual demonstration of a product or service message makes
the advertisement or promotional video appear more visually
appealing.
Record Legends Studios 3
Video has the potential to transmit large amounts of information. A simple 2- 3
minutes video can transmit tons of historical, emotional, and academic
information simply from the imagery portrayed in the shot. After you create
your own video, you can use it to communicate in ways that other marketing
tools don’t.
A visual illustration has a much better chance (according to studies) of making a
positive impact on the minds of the viewer with the added benefit of helping the
viewers to retain the message for a longer time periods than text. When surveyed
many people admit to being able to recall a video that they had scene as long as
30 days previously.
In addition to the convenience of watching a video over text there are many
other benefits that are associated with video marketing that can help your
business.
Record Legends Studios 4
Video Is More Persuasive
The reason video is more persuasive than other types of content is the human brain requires emotional input to make
decisions. And no technology is better at conveying emotion than video.
Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions,
imagery and music. This elicits an emotional bond that will influence a person’s choices and actions.
In fact, studies show that over 80% of people say they are more likely to buy a product after watching a video
about it.
Video Builds Trust & Credibility More Effectively
There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust.
Video enables you to be more “in sync” with your viewers, allowing you to reinforce your message with intonation, eye
“contact” and phrasing that clarifies your intention. They can see you, share your emotions and develop a relationship
with you.
Search Engines Love Video Content
Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your
content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video.
In fact, Forrester research found that the presence of video on a web page makes it 53x more likely to appear on the
first page of Google. And, while those percentages are always changing, the principle remains consistent: video
increases the search ability of your content.
Video pages send strong “Indicators of Relevance” to search engines, like Google, which boosts the search rank of your
content. Some of those tangible benefits for SEO include:
Doubled Time-On-Page
3x More Natural Inbound Links
200-300% More Unique Monthly Site Visits
41% Higher Click-Through Rates From Search
Record Legends Studios 5
Increase Your Searchable Footprint
One of the best things about video content is that you can post it on YouTube. While video can dramatically
increase your website’s visibility on the major search engines (Google, Bing, Yahoo), few businesses
understand how to take advantage of YouTube, the world’s second largest search engine.
Depending on your marketing objectives, your videos can live either on YouTube or on your website. If your
video is on YouTube, you can increase your brand’s visibility in search fairly quickly, but the traffic will go
to YouTube. But if your video lives on your website, the traffic goes to your site, but it takes longer to build
up your rankings and traffic.
Video Vastly Improves Email Marketing Campaigns
Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank
email as having a higher return on investment than any other marketing strategy, followed closely by SEO.
But what if you could double or triple the effectiveness of your email marketing efforts?
That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email
campaigns get the highest ROI possible.
Record Legends Studios 6
Record Legends Studios 7
Record Legends Studios 8
Product Demonstrations
Sometimes the best way to show off a new product's functionality is with a detailed demonstration.
Video can help customers better understand their own potential use of the product, whether
demonstrating atoms, like sneaker technology, or bits, as with software screencasts.
Instructional Videos
Product demos can get customers through the door, but you can keep them coming back with
educational and instructional videos that provide detailed training and help users master the
product.
Case Studies and Customer Testimonials
Although the shine has gone off of these of late with the number of fake testimonials being
marketing, nothing beats a testimonial video especially if you can link it through to the actual
person giving you the testimonial. Asking your customers to provide a testimonial video can be
scary, but once you start, it brings each testimonial to life in a new engaging way.
Thought Leadership
When knowledge or services are your business, distributing intellectual capital with video can give
customers a taste of your content and help reiterate messages across different mediums.
Behind the Scenes
One of the best ways to attract and keep customers is to make your brand presence human and
personal. Behind the scenes videos give customers a glimpse into culture and operations, developing
a sense of privileged insight and investment in a company's brand and people.
Record Legends Studios 9
Expert Interviews
You can use video to capture interviews you conduct with experts and influencers in your field.
People love listening to those that they know to be movers and shakers, don’t be worried about
asking people to let you interview them. You’ll be amazed at how many people will jump at the
chance to be interviewed.
Talking Head Videos
This is the most common form of video and you should do some of these, simply because people
want to see your face and get to know you. Looking them in the eye and feeling as if you are talking
directly to them is something that your audience will enjoy and respond to.
Live Events
You can record live events such as Google Hangouts and encourage your audience to ask questions
of you live. Then you can post them later as videos. Not only will you get viewers live, but you’ll
also get viewers later when you post the recording and don’t forget Google Hangouts are
automatically recorded to YouTube, making it even easier.
Slide Shows with Voice-Over
Another type of video that works extremely well is to create a slide show of images, or using
PowerPoint and a voice-over explaining what the viewer is looking at, this is perhaps one of the
most powerful types of video content.
Explainer Videos
You’ve seen these videos with the hand drawing while a voice-over takes place, explaining stats,
data, and more? These are very popular and an excellent way to get more viewers and explain
difficult concepts.
Record Legends Studios 10
How to Videos
A great way to start doing videos is to tell people how to do something. This is an
awesome way to repurpose some of your former blog posts that might say how to do
something, too.
Video Tips Series
Another really good thing to do with videos is to make a list of 10 tips, or 8 tips, and
go through them really fast. You can then expand by making each tip one longer video
in a series of videos.
Sales Videos
These videos don’t go on YouTube but instead are made for landing pages and sales
pages. They are also sometimes longer than other types of videos and use all the same
conversion words, terms, and ideas that a well-crafted sales page uses.
Book Tour Video
If you’ve published a book, you can go through and show people what they’re getting
when they purchase your book. This can also work with talking about a membership
website, a course, or something else that can benefit from further explanation.
Review Videos
You can make review videos on products, on websites, tools and almost anything of
interest to your audience that will get a lot of views on and off your website. People
want to know what you think, and it’s important to let them know.
Record Legends Studios 11
Record Legends Studios has been working towards the goal to make your “Thoughts Alive”.
We are bond to provide world class services to our customer.
Video has the power to bring different cultures & traditions to the people around. Visual helps
to understand the product in a great manner. It directly hits the potential customer who is
looking for great product or service.
To create a video content, we keep self-grounded and do run a research before putting it down
on production. Pre-production, which is the most crucial and important factor for any
production can bring the final product a winning one. Hence, our dedicated team keep
themselves open to observe the creativity all around and bring the best for you.
The 5-Step Product Video Production Process
1) Storyboard : Storyboard Walkthrough
2) Visuals : Collecting Screenshots
3) Voiceover and Music : VO Revisions
4) Putting It All Together: Rough Cut
5) The Final Video : Final Product Video
If you are unable to see your type of video than tell us what you need.
Record Legends Studios 12
Record Legends Studios 13
Please feel free to contact Record Legends
Studios for Customized Packages and details.
RECORD LEGENDS STUDIOS NEW DELHI , A FULL MEDIA SOLUTION SERVICE THAT HELP OUR
CLIENTS EXPAND THEIR PORTFOLIO.
Record Legends Studio is a Delhi based production company focus on innovative concepts with a fresh approach.
The combined experience of the in-house team covers award-winning feature films, commercials, music videos,
short films and new media content.
The company consists of four verticals: Record Legends Production for Film/Video Production, Record Legends
Studio for original music and sound design, Record Legends Animation Studio for 2D Animation (Visuals & Graphics),
and Record Legends Photography Studio for photography of portfolio, products, events etc.
“We like to believe creativity comes from inside but we live in creativity.” Music, Recordings, Videos, Production,
Pre-Production, Post Production it’s all about being creative. It’s about living the thoughts and dreams you
portrait in mind.
The spirit of music does not end with a single track; it’s the boundless emotional attraction which brings you out.
Record Legends Studios has been providing an immense platform to new talented people where you can be the one
you want.
We have helped so many people to live their dreams and list is growing unconditionally.
Few of our work have been listed here: Music for Cover of Meri Zindgi Hai Tu, Cover of Tere Bin Nahi Lagda, Cover
of Lambi Judai, Dilli Ki Kudiya, Kudi Haseen. Interviews, Corporate films, Commercials, Documentaries.
Record Legends Studios 14
Record Legends Studios 15
Record Legends Studios
WZ-508C, 1st Floor,
Basai Darapur,
Near Ramesh Nagar Metro Station,
New Delhi-110015
Mobile Office: +91 8800 559 668
Alternate Number: +91 8800 199 668
Email : mail@recordlegends.com
recordlegends@gmail.com
Website: http://Recordlegends.com
Facebook: http://www.facebook.com/RecordLegends
Twitter: http://www.twitter.com/RecordLegends
YouTube: http://www.youtube.com/RecordLegends
Record Legends Studios 16

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Record legends studios video production

  • 1. Why Video Marketing is important and how we help? WE MAKE THOUGHTS ALIVE..!! Record Legends Studios 1
  • 2. What is Video Marketing? Why Video is Necessary for Business? What are the benefits of Video Marketing? What are the types of Marketing Videos? How Record Legends Studios helps in Videos? Budget About Record Legends Studios A Glance of Studio Contact Us Record Legends Studios 2
  • 3. Video marketing today is a advertising tactic utilizing video in a attractive and educational way, both by small and large company. Videos can appear on the company’s website or on one of the video sharing site like YouTube and DailyMotion, to feature their products and services to the online community. The key feature of these video marketing campaigns is to improve awareness of a company’s products or services they offer. Study show a visual demonstration of a product or service message makes the advertisement or promotional video appear more visually appealing. Record Legends Studios 3
  • 4. Video has the potential to transmit large amounts of information. A simple 2- 3 minutes video can transmit tons of historical, emotional, and academic information simply from the imagery portrayed in the shot. After you create your own video, you can use it to communicate in ways that other marketing tools don’t. A visual illustration has a much better chance (according to studies) of making a positive impact on the minds of the viewer with the added benefit of helping the viewers to retain the message for a longer time periods than text. When surveyed many people admit to being able to recall a video that they had scene as long as 30 days previously. In addition to the convenience of watching a video over text there are many other benefits that are associated with video marketing that can help your business. Record Legends Studios 4
  • 5. Video Is More Persuasive The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video. Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This elicits an emotional bond that will influence a person’s choices and actions. In fact, studies show that over 80% of people say they are more likely to buy a product after watching a video about it. Video Builds Trust & Credibility More Effectively There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers, allowing you to reinforce your message with intonation, eye “contact” and phrasing that clarifies your intention. They can see you, share your emotions and develop a relationship with you. Search Engines Love Video Content Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video. In fact, Forrester research found that the presence of video on a web page makes it 53x more likely to appear on the first page of Google. And, while those percentages are always changing, the principle remains consistent: video increases the search ability of your content. Video pages send strong “Indicators of Relevance” to search engines, like Google, which boosts the search rank of your content. Some of those tangible benefits for SEO include: Doubled Time-On-Page 3x More Natural Inbound Links 200-300% More Unique Monthly Site Visits 41% Higher Click-Through Rates From Search Record Legends Studios 5
  • 6. Increase Your Searchable Footprint One of the best things about video content is that you can post it on YouTube. While video can dramatically increase your website’s visibility on the major search engines (Google, Bing, Yahoo), few businesses understand how to take advantage of YouTube, the world’s second largest search engine. Depending on your marketing objectives, your videos can live either on YouTube or on your website. If your video is on YouTube, you can increase your brand’s visibility in search fairly quickly, but the traffic will go to YouTube. But if your video lives on your website, the traffic goes to your site, but it takes longer to build up your rankings and traffic. Video Vastly Improves Email Marketing Campaigns Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy, followed closely by SEO. But what if you could double or triple the effectiveness of your email marketing efforts? That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest ROI possible. Record Legends Studios 6
  • 9. Product Demonstrations Sometimes the best way to show off a new product's functionality is with a detailed demonstration. Video can help customers better understand their own potential use of the product, whether demonstrating atoms, like sneaker technology, or bits, as with software screencasts. Instructional Videos Product demos can get customers through the door, but you can keep them coming back with educational and instructional videos that provide detailed training and help users master the product. Case Studies and Customer Testimonials Although the shine has gone off of these of late with the number of fake testimonials being marketing, nothing beats a testimonial video especially if you can link it through to the actual person giving you the testimonial. Asking your customers to provide a testimonial video can be scary, but once you start, it brings each testimonial to life in a new engaging way. Thought Leadership When knowledge or services are your business, distributing intellectual capital with video can give customers a taste of your content and help reiterate messages across different mediums. Behind the Scenes One of the best ways to attract and keep customers is to make your brand presence human and personal. Behind the scenes videos give customers a glimpse into culture and operations, developing a sense of privileged insight and investment in a company's brand and people. Record Legends Studios 9
  • 10. Expert Interviews You can use video to capture interviews you conduct with experts and influencers in your field. People love listening to those that they know to be movers and shakers, don’t be worried about asking people to let you interview them. You’ll be amazed at how many people will jump at the chance to be interviewed. Talking Head Videos This is the most common form of video and you should do some of these, simply because people want to see your face and get to know you. Looking them in the eye and feeling as if you are talking directly to them is something that your audience will enjoy and respond to. Live Events You can record live events such as Google Hangouts and encourage your audience to ask questions of you live. Then you can post them later as videos. Not only will you get viewers live, but you’ll also get viewers later when you post the recording and don’t forget Google Hangouts are automatically recorded to YouTube, making it even easier. Slide Shows with Voice-Over Another type of video that works extremely well is to create a slide show of images, or using PowerPoint and a voice-over explaining what the viewer is looking at, this is perhaps one of the most powerful types of video content. Explainer Videos You’ve seen these videos with the hand drawing while a voice-over takes place, explaining stats, data, and more? These are very popular and an excellent way to get more viewers and explain difficult concepts. Record Legends Studios 10
  • 11. How to Videos A great way to start doing videos is to tell people how to do something. This is an awesome way to repurpose some of your former blog posts that might say how to do something, too. Video Tips Series Another really good thing to do with videos is to make a list of 10 tips, or 8 tips, and go through them really fast. You can then expand by making each tip one longer video in a series of videos. Sales Videos These videos don’t go on YouTube but instead are made for landing pages and sales pages. They are also sometimes longer than other types of videos and use all the same conversion words, terms, and ideas that a well-crafted sales page uses. Book Tour Video If you’ve published a book, you can go through and show people what they’re getting when they purchase your book. This can also work with talking about a membership website, a course, or something else that can benefit from further explanation. Review Videos You can make review videos on products, on websites, tools and almost anything of interest to your audience that will get a lot of views on and off your website. People want to know what you think, and it’s important to let them know. Record Legends Studios 11
  • 12. Record Legends Studios has been working towards the goal to make your “Thoughts Alive”. We are bond to provide world class services to our customer. Video has the power to bring different cultures & traditions to the people around. Visual helps to understand the product in a great manner. It directly hits the potential customer who is looking for great product or service. To create a video content, we keep self-grounded and do run a research before putting it down on production. Pre-production, which is the most crucial and important factor for any production can bring the final product a winning one. Hence, our dedicated team keep themselves open to observe the creativity all around and bring the best for you. The 5-Step Product Video Production Process 1) Storyboard : Storyboard Walkthrough 2) Visuals : Collecting Screenshots 3) Voiceover and Music : VO Revisions 4) Putting It All Together: Rough Cut 5) The Final Video : Final Product Video If you are unable to see your type of video than tell us what you need. Record Legends Studios 12
  • 13. Record Legends Studios 13 Please feel free to contact Record Legends Studios for Customized Packages and details.
  • 14. RECORD LEGENDS STUDIOS NEW DELHI , A FULL MEDIA SOLUTION SERVICE THAT HELP OUR CLIENTS EXPAND THEIR PORTFOLIO. Record Legends Studio is a Delhi based production company focus on innovative concepts with a fresh approach. The combined experience of the in-house team covers award-winning feature films, commercials, music videos, short films and new media content. The company consists of four verticals: Record Legends Production for Film/Video Production, Record Legends Studio for original music and sound design, Record Legends Animation Studio for 2D Animation (Visuals & Graphics), and Record Legends Photography Studio for photography of portfolio, products, events etc. “We like to believe creativity comes from inside but we live in creativity.” Music, Recordings, Videos, Production, Pre-Production, Post Production it’s all about being creative. It’s about living the thoughts and dreams you portrait in mind. The spirit of music does not end with a single track; it’s the boundless emotional attraction which brings you out. Record Legends Studios has been providing an immense platform to new talented people where you can be the one you want. We have helped so many people to live their dreams and list is growing unconditionally. Few of our work have been listed here: Music for Cover of Meri Zindgi Hai Tu, Cover of Tere Bin Nahi Lagda, Cover of Lambi Judai, Dilli Ki Kudiya, Kudi Haseen. Interviews, Corporate films, Commercials, Documentaries. Record Legends Studios 14
  • 16. Record Legends Studios WZ-508C, 1st Floor, Basai Darapur, Near Ramesh Nagar Metro Station, New Delhi-110015 Mobile Office: +91 8800 559 668 Alternate Number: +91 8800 199 668 Email : mail@recordlegends.com recordlegends@gmail.com Website: http://Recordlegends.com Facebook: http://www.facebook.com/RecordLegends Twitter: http://www.twitter.com/RecordLegends YouTube: http://www.youtube.com/RecordLegends Record Legends Studios 16