This document discusses how visual content like videos, infographics, presentations, and ebrochures are the future of content marketing and inbound marketing. It outlines 5 types of visual content and their impact on search engine optimization and customer acquisition. Keys to success with visual content include telling a compelling story, choosing the right format, and promoting the content strategically across websites and social media. In particular, videos are emphasized as they are 53 times more likely to rank highly and raise click-through rates in emails.

1. POWER OF
CONTENT
MARKETING

2. Marketing is Changing
has Changed

3. With Lesser Money Spend

4. Get More Customers

5. Visual Content is the FUTURE

6. Without VISUAL CONTENT
There is no SEO

7. Traditional Marketing
Link Building
Submissions
On Page optimization

8. The New Inbound Marketing

9. 5 Types of Visual Content
Video
Podcast
Info
graphics
Ebrochure
PPTs

10. Videos Infographics Comics PPTs Ebrochures Podcast

11. Videos Infographics Comics PPTs Ebrochures Podcast

12. Videos Infographics Comics PPTs Ebrochures Podcast

13. Videos Infographics Comics PPTs Ebrochures Podcast

14. Videos Infographics Comics PPTs Ebrochures Podcast

15. Videos Infographics Comics PPTs Ebrochures Podcast

16. Keys to Visual Marketing Success
Create a Compelling Story

17. Keys to Visual Marketing Success
Choose the right Content

18. Keys to Visual Marketing Success
Great Design and Branding

19. Keys to Visual Marketing Success
Promote your content strategically

20. Why VIDEO Is A Big Deal
Average person spends 15 minutes a day on You Tube
Videos are 53 times more likely to be on 1st page of Google Results
Videos raise the click through rates in emails by 50%
You Tube is the second largest Search Engine
Over 3 million people are sharing videos through socially connected sites like
Facebook, Twitter, MySpace

21. Video
SEO
Is Not
Throwing a
video on you
tube and
hoping it goes
viral.
Throwing a
video on
homepage
and hoping it
attract
customers.

22. Video SEO Is
Exten-
sion
of
SEO
Optimizing
video
content on
your site
Optimizing
video
content on
other sites
Sharing
and
Embeding
videos

23. Impact of Videos
Videos are now
featured on top
SERPs by
default

24. Podcast SEO Is

25. Impact of Podcasts
Reviews: Ask your
viewers
Subscribers/Popularity: Promotion

26. Why Infographics?
• Average number of Infographics seen every week by
individual is 3274.
• Infographics make anything upto 67% more interesting.
• Infographics makes your business 82% cooler.
• Infographics make you upto 40% more relevant.
• Infographics will make you seem 18% more
knowledgeable.

27. Impact of Infographics

28. Why Presentations?
• Slideshare is the world’s largest
professional content sharing
community.
• It has 60 million visitors a month.
• It has 3 billion slide views a month.
• It is one of the top 150 sites on the
web.

29. Impact of Presentations
PPts are also
featured on top
SERPs

30. Impact of Ebrochures
Ebrochures are
also featured
on top SERPs