Interested to keep an Explainer video in your Homepage and not having much idea? Here are the questions to be asked before getting one for you & also the answers for those.

1. Welcome to
Bode Animation

2. Usually under 2 minutes short videos
introduces businesses,
products or
services in a memorable way and
engages
target
audiences
also
encourage them to share it with their
social networks.

3. Engage
Entertain
Educate

4. Simplifies your complex business ideas into high
impact key messages to understand easily.
Provides important information's to the viewers as a
solution of their problem.
Helps to take buying
decision and converts our
prospects into customers.

5. One minute of video is equal to 1.8 million words.
Viewers to your website will
decide in a few seconds want
to stay or move on.
(warning: we are a very busy
world, always on the go and if
you cannot capture your
attention quickly, we move on)
Instead of writing multiple
pages to “About us” to brief
yourself,
tell your history short and mind
catchy way.
It is possible only by explainer videos.

6. By 2016 video ad spending
will reach $5.4 Billion by 2016
according to Break Media.
90% of user say that seeing a
video about a product is
helpful in the decision
process.
After watching a video, 64% of users are
more likely to buy a product online,
according to ComScore.

7. Explainer videos are not only for a particular business,
product, service or idea.
Everyone wants an easy way to
understand complex ideas and the
understanding is universal for all the
small and large. Explainer videos are
doing it.

8. The key benefits are,
Better Google Result
Longer site visits and easily sharing
Perfect Pitch and Personality
Boosting Conversion Rate
Improved ROI

9. General Types are,
Whiteboard Animation
Typography Animation
2D Animation
Live Action
Screen cast
Motion Graphics
Cutout Animation

10. Creative Brief
Clear Script
Storyboard
Style Frames
Animation
Voice over
Sound Effects and Music Design

11. Keep video Short
Make video simple
Perfect Professional
voice over
Keen call back
High Quality
Creative script
A focus on benefits

12.  Trying to explain everything.
 Out of focus on solution
and the Problem.
 Forcing Humor.
 Expecting to get viral video
(success depend on quality
and marketing).
 No call to action.
 Forget to analyze and Track.

13. DIY
Freelancer
Production Houses

14. The most used mobile and web video file format is MP4.
Commonly
used are,
AVI
FLASH
MP4
WMV
MOV

15. DIY - $600
Freelancing
– $3000 - $5000
Production Houses
- $1000 to $10, 000

16. DIY
Freelancer
Production Houses

17. DIY & Freelancing- Not to mention,
depend on you spend and dealing
Production
Houses – 4 to 8 weeks(generally)

18. Most of them like to put videos
front and centre of homepage.
Wherever you place it should
integrate
seamlessly with your brand and
content.
Make sure your viewer can find
your video.

19. Once your video is finished
What’s next?

20. Don’t get stop just after posting in social media.
Make sure your video is indexable by search
engines when user search for it.
Host and track analytics.

21. Reach us!
Bode Animation
Email Id: info@bodeanimation.com
www.bodeanimation.com