In a 2020 survey, 86% of respondents said they would like to see more videos from brands. That statistic alone makes a case for video-based content marketing. But the trick is to create videos aligned with your goals that strike a chord with your audience. Creating a winning video marketing strategy that attracts potential customers requires ample planning, strategizing, and coordination.

1. Underused Video Ideas to Generate
Leads

2. INTRODUCTION
In a 2020 survey, 86% of respondents said they would like to see more videos
from brands. That statistic alone makes a case for video-based content
marketing. But the trick is to create videos aligned with your goals that strike a
chord with your audience. Creating a winning video marketing strategy that
attracts potential customers requires ample planning, strategizing, and
coordination.

3. Add an effective call to action
Whether you upload a short Instagram Reel or a long YouTube
video, encourage viewers to take action. It could be one of many
options based on your goals – visiting your site, making a
purchase, subscribing to your channel, signing up for a newsletter,
etc.

4. Add a video to landing pages
Landing pages are designed to generate more leads. They are
optimized to entice qualified leads. To make them more engaging
and informative, you can incorporate videos on them. Videos
enable you to convey more information without using too much
text.

5. Using videos in inbox outreach can help your emails stand out. You
can incorporate videos in all kinds of emails – newsletters, product
launches, event invitations, etc. You can experiment and test what
works best for your audience and your brand.
Add videos to email campaigns

6. Use videos as gated content
Gated content is a great way to generate leads for your business.
For the uninitiated, visitors must give their contact information to
view the content. Though white papers, case studies, and e-books
are content types that tend to lend themselves to gating, video
can too.

7. Leverage video SEO
Getting your videos ranked in search engines can drastically
improve your visibility and attract more interest. To attract
searchers, craft a short yet engaging title. To optimize your videos
for search, craft a title that naturally incorporates the main
keyword.

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