Find the top 4 content marketing trends to follow this 2022 to achieve your goals

1. TOP 4
CONTENT MARKETING
TRENDS
FOR 2022

2. AUDIO/PODCASTING
• Podcasts are a place where audiences could find topics they are really interested in.
• They can tune it whenever they want and don’t have to invest specific time to focus
and read
• New form of audio content: Audio chat rooms.
• Audio chat rooms could be a potential great tool to get a real connection with
audiences.
CREATING CONTENT WITH AI TOOLS
• AI tools will help humans to elaborate more content in a faster way, and help them to
focus on the creative side of creation

3. VALUE-DRIVEN CONTENT
• This trend is a rule for 2022
• Audiences expect to share real content that is empathetic, and that creates a meaningful
connection with them
• Companies should focus on learning and understanding deeply what their audience interests
are, what they really need, what they really care about to.
• Be sincere in all the possible ways.
SHORT VIDEO MARKETING
• Audiences have made the short format the most preferred video format to consume and of course, the
most used format inside any content strategy in 2022
• Streaming, personalized video messages, user generated video content and 360-degree
technology have created also ways to really connect and to develop a more interactive form to
communicate with audiences
• Don’t forget to Optimize SEO for video searching

4. REFERENCES
• https://greatcontent.com/content-marketing-trends-2022/#content-marketing-trends-
set-to-dominate-in-2022
• https://the-cma.com/content-marketing-trends/
• https://blog.hubspot.com/marketing/state-of-content-marketing-infographic
• https://www.forbes.com/sites/forbesagencycouncil/2022/01/24/16-top-content-
marketing-trends-to-stay-on-top-of-in-2022/?sh=67ee35185c84