Using viral videos is an effective way to market a business. To create successful viral videos, watch other popular viral videos to understand what characteristics make people want to share them. It also helps to include experts in your industry in the video who can share it with their networks. Keep video content simple and avoid jargon so it appeals to a general audience. Consider your target audience and tailor the video messaging specifically for them. Include credits and calls to action in videos to drive traffic to your website. Monitor viewer comments and responses to optimize future video content. Balance audio and visual elements and have a solid script to engage both sides of the viewer's brain. Track results and continue learning video marketing strategies.