Using viral videos is an effective way to market a business. To create successful viral videos, watch other popular viral videos to understand what characteristics make people want to share them. It also helps to include experts in your industry in the video who can share it with their networks. Keep video content simple and avoid overly technical language so it appeals to a general audience. Consider including credits and links in the video to drive traffic to your website. Monitor comments on videos to better understand audience engagement and feedback.