1. CORPORATE AND INTRAPRENURIAL
CULTURE
Corporate culture/traditional culture is the environment of a particular organization.
Corporate culture features
 The typical corporate culture has a climate and reward system that favors conservative
decision making
 Emphasis is on gathering large amounts of data as the basis for rational decision
 Risky decisions are often postponed until hard facts are found or consultant is hired.
 Often there are so many approvals required that no individual feels personally responsible
for the firms projects
Intraprenurial culture is the environment of an entrepreneurial oriented organization. Many
firms attempts to create entrepreneurial culture and rewards. It encourages in house innovation
and has a flat organization structure instead of hierarchical structure.
Features
 New business venturing
 Innovativeness
 Self renewal
 Proactiveness

2. DIFFERENCE BETWEEN CORPORATE
(TRADITIONAL/NORMAL FIRM
CULTURE) AND INTRAPRENURIAL
CULTURE
1.On traditional corporate culture, the guiding direction in a traditional corporate culture are
adhere to instructions given, do not make mistakes, do not fail, do not take initiatives but wait for
the instructions , stay within your turf and protect your backside.
Such restrictive environment is not conducive to creativity, flexibility, independence and risk
taking
WHILE
The goals of intraprenurial culture are very different which are: (I) develop vision, goals and
action plans. (II) Be rewarded for action taken (III) Suggest, try and experiment (IV) create and
develop (V) take responsibility and ownership.
2. There are difference in the shared values and norms of the two cultures.
The traditional corporate culture is hierarchical in nature with established procedures, lines of
authority and control mechanism WHILE
The culture of intraprenurial firm is different to traditional corporate, instead of hierarchical
structure, it has a flat organizational structure with networking, teamwork, sponsors and mentors.
Close working relationship help to establish atmosphere of trust that facilitate accomplishment of
visions.
3. The two cultures produce different type of individuals and management styles.
Example, on motivational side: traditional managers are motivated primarily by promotion and
typical corporate rewards while intrapreneurs thrive on independence and ability create

3. 4. There are also time orientation differences.
Traditional managers emphasize the short run, entrepreneurs and intraprenuers emphasize on the
long run
THE GUIDING PRINCIPLE IN A TRADITIONAL CORPORATE CULTURE
1. Follow instruction given
2. Do not make mistakes
3. Do not fail
4. Do not take initiative
5. Stay within your turf and protect your backside
THE GUIDING PRINCIPLES OF ENTRAPRENEURS
1. Develop vision, goals and action plans.
2. Be rewarded for actions taken
3. Suggest, try and experiment
4. Create and develop
5. Take responsibility and ownership