HERE WE GO, CSOS!
How to Market Your Campus Student Organization
WHAT ORGANIZATION DO YOU
WHAT IS YOUR PURPOSE?
INCLUDE A PURPOSE WITH
EVERYTHING YOU DO!
Are you trying to…
This will add focus to your marketing campaign
REMEMBER: DON’T JUST PROMOTE
BUT PROMOTE THE WHY
Create a brand for your organization and stay true to it
Consistency and repetition is everything
Everyone uses school colors, so think outside the box
Slogans, fonts, colors
Be unique and you’ll be REMEMBERED
CREATE AN IDENTITY
Be prepared to answer questions like:
“What do you do?”
“How can I join?”
“What type of people join your organization?”
“Are there any requirements to join?”
“How will I benefit by joining your organization?”
Make sure members are on the same page, so you can
clearly communicate information to those outside the
Relevant to your organization
Know what your strengths are and maximize efforts
Dance team could have a dance clinic to teach local students
Ask local businesses to get involved
Including local businesses will help with networking in the community
Business pays for group’s t-shirt, in exchange for placing their logo
on the back
Businesses will give back 10% of their business on a certain day to
your club if you promote students go to their business
Getting people to talk about your
organization will bring awareness.
Private Facebook for members
Good for communication within group
Not everyone on Facebook? Try a group text
Find out what everyone has in common and use that medium.
Twitter- Sending out short messages
Don’t be afraid to use visual content
Pictures are more likely to drive traffic to your account/tweet
Want more people to attend meetings or join your org? Tweet at them.
Create an engaging account
Create posts that your audience will want to share
Instagram- Org is very visual?
Designate a social media chair to post pictures of meetings/ events
SOCIAL MEDIA-STAY RELEVANT
Develop a common hashtag to get people talking.
Make sure everyone uses the SAME hashtag so you
can track what people are saying about your org.
Have different members of your organization take control of your
social media for a week.
Creates new and engaging content
DON’T DO IT ALONE!
Do you have a faculty sponsor? They can help you
promote and develop processes
Social Media Chair. Fundraising Chair. Etc.