An Introduction to International Business

1. The Introduction to International Business For International Student
By Aj.Thamonwan Theerabunchorn
WHY NOTWHY NOT
DOMESTICS ?DOMESTICS ?

2. Facing Purchasing Power Problem ?Facing Purchasing Power Problem ?
180 – 250
baht/unit
2,000 – 2,500
baht/unit
Entry Global MK =Entry Global MK = Assess Market Intensity /Assess Market Intensity /
High Purchasing Power MarketHigh Purchasing Power Market
= ANSWER= ANSWER

3. Facing Market Saturation/Price goes downFacing Market Saturation/Price goes down
Problem ?Problem ?
Entry Global MK = Global Consumption =Entry Global MK = Global Consumption = Bigger MK SizeBigger MK Size
= ANSWER= ANSWER
Thailand Population : 65,00,000

4. Facing Market Saturation Problem ?Facing Market Saturation Problem ?
Entry Global MK =Entry Global MK = Larger MK GrowthLarger MK Growth = ANSWER= ANSWER

5. Facing Price Competition/Brand Doesn’t mater ?Facing Price Competition/Brand Doesn’t mater ?
Entry Global MK=Entry Global MK= Gain Economic of ScaleGain Economic of Scale
== Occupy Price Leadership Positioning asOccupy Price Leadership Positioning as
Competitive AdventageCompetitive Adventage
= ANSWER= ANSWER
*****

6. Facing The Firm Revenues Struggling ?Facing The Firm Revenues Struggling ?
Mobile Operators Market Share 2015-2016 : Yozzo
2015
2016
CAT confronts continueous dropping
in MK share resulting thus
revenues struggling
so, they chooseso, they choose
to doto do MarketMarket
Development StrategyDevelopment Strategy
outsideoutside
Home Country,Home Country,
Thailand.Thailand.
= Entry Global MK= Entry Global MK
= ANSWER= ANSWER

7. Choose one out of 6 Mode of EntryMode of Entry as the ANSWER
Operate fromOperate from
Home CountryHome Country
Establish theEstablish the
Business OverseaBusiness Oversea
 Licensing
 Franchising
 JV or Alliance
 FDI or M&A
 Indirect Export
 Direct Export