The reason why most advertising does not work is that they are positioned on hope rather than true positioning potential

1. A Simple Question Can You Remember Three Adverts when you last watched TV?

2. Don’t worry .... Most people can’t ! Why ?

3. Majority of communication is rejected by the Gatekeeper Because today most advertisers are marketing to the wrong mind Defines 90% of our buying behaviour Defines 10% of our buying behaviour

4. Your brand communication must Bypass the Gatekeeper & resonate with your consumers Subconscious Perception Majority of communication is rejected by the Gatekeeper Defines 90% of our buying behaviour Defines 10% of our buying behaviour

5. Brand Hotspot Defines 90% of our buying behaviour Defines 10% of our buying behaviour