You may be interested to start an eCommerce business. But it is not an easy task and will require you to do some in-depth research on the subject. Fortunately, you can find lots of eCommerce tips for beginners on the web some of which can help strengthen your eCommerce sales. But without appropriate strategies in place, most ideas will not work out as expected.
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Six ecommerce business tips for new entrepreneurs
1. Six Ecommerce Business Tips For New
Entrepreneurs
You may be interested to start an eCommerce business. But it is not an easy
task and will require you to do some in-depth research on the subject.
Fortunately, you can find lots of eCommerce tips for beginners on the web
some of which can help strengthen your eCommerce sales. But without
appropriate strategies in place, most ideas will not work out as expected. To
survive in today’s growing competition, you need to be familiar with the
different strategies. Otherwise, chances are you will never take off and perish
soon.
Objectives of Ecommerce Entrepreneurs
The main goal for the majority of the businesses is to increase online sales,
irrespective of their size. Trying to boost sales via different online channels is
likely to take plenty of dedication and effort. It does not matter if you are
employed with an eCommerce giant or run a retail business. However, you are
likely to face more challenges if having a shoestring budget. There is no need
to play second fiddle.
Top eCommerce tips for beginners to follow
Get to know the slow-selling items: You may have some slow-moving
products which will only decelerate your business growth and reducecash
flow. Hence, closeout sales will be essential. Such discounts offered can help
2. attract new customers and sell out these slow-moving items. Consider those
stock items like:
o Seasonal
o Perishable
o Generate updated or newer versions
Real-time personalization: Websites having content like promotions,
offers, ads, etc. appear irrelevant to approximately 74% of online consumers
if it beyond their interest. No more is ‘spray-and-pray’ marketing techniques
used. To gain and retain good customers, offer them with a personalized
shopping experience. Promote relevant offers, thus increasing the chances
of more sales. 73% customers prefer interacting with brands which use
personal information to develop interesting and relevant experience.
Aspiring eCommerce entrepreneurs should send across personalized
marketing messages based on customer’s preferences, interests and
browsing history. It should be targeted and relevant. Sites providing
personalized recommendations compel about 45% of customers to buy
from them. If customers do not complete their checkout process on the
desktop, provision should be offered to fulfill the transaction through their
smartphone. However, try not to invade privacy.
Include live chat: Customers can make good use of live chat to interact
with your employees. They can express their concerns or ask questions to
make a well-educated buying decision. This, in turn, increases conversion
rates, thereby developing an enhanced brand shopping experience. Live
chat helps discover some common problems that your customer
experiences. eCommerce entrepreneurs can improve healthy conversions
by resolving customers’ problems.
Develop a mobile-friendly website: For any business, a mobile-
optimized, responsive site is an absolute necessity. Google survey
conducted revealed that 61% of consumers preferred only to interact with
mobile-friendly sites. The truth is mobile-only users seem to have exceeded
desktop users all over the world. To optimize conversions, an enhanced
mobile experience should be offered. Some things to consider include:
o Responsivesite
o Fastloading site
o Simplify checkoutprocess
o Optimize mobile site as well as improve site search
3. Free shipping: Offering customers free shipping facilities is one of the
crucial eCommerce tips for beginners to follow. Approximately, 84% of
consumers preferred shopping from those brands that offer free shipping
and delivery. About 75% of consumers prefer to interact with those portals
that offered free shipping promotions instead of other discounts or
promotions.
Reward loyal customers: Loyal customers are worth about 10 times like
that of their first-time purchase. Selling probability to new customers is
around 5 to 20|% against 60 to 70% existing customers. It is easy and
affordable to retain existing clients than to attract new customers.
Following the eCommerce tips for beginners will help your new or existing
business to run successfully.