The document describes an AI-driven customer feedback software called Hello Customer. It collects customer feedback at different touchpoints via surveys triggered by a CRM system. The surveys contain two questions - one on satisfaction and another allowing open feedback. The software then analyzes the unstructured feedback using AI to provide actionable insights. It helps close the feedback loop by continuing conversations with customers, sharing feedback with employees to motivate them, and improving the customer experience. The goal of Hello Customer is to help companies become more customer-centric.