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Marketing 0.0
The document discusses the history and evolution of marketing. It notes that while marketing as a defined practice did not exist historically, the exchange of goods and services between groups has always occurred through reciprocity, redistribution, trade or markets. Over time, marketing became more sophisticated with the development of business schools, consultants and various definitions that describe marketing as identifying and satisfying customer needs profitably or as the process of exchange between participants. The document argues marketing should focus on its core principles of prioritizing customers, building a respected brand, achieving financial returns, leading the organization, and being socially responsible.
