Sales cadence refers to a series of interactions with a prospect in order to create a relationship that will lead to an engagement or a sale. It is described as a plan for reps to contact sales prospect via phone, email, social media, and other means. The sales cycle begins at the first point of contact. It goes through a series of interactions until the opportunity is either converted into a sales opportunity or exits the cadence.

1. The Guru's Mantra
hello@propelguru.com +1-604-256-0821
Prospecting Cadence
Sales

2. What Is A Sales Cadence?
● Sales cadence refers to a series of interactions with a prospect in order to create a
relationship that will lead to an engagement or a sale.
● It is described as a plan for reps to contact sales prospect via phone, email, social media,
and other means.
● The sales cycle begins at the first point of contact. It goes through a series of interactions
until the opportunity is either converted into a sales opportunity or exits the cadence.
hello@propelguru.com +1-604-256-0821

3. Importance Of Sales Cadence
● The key goal of a sales cadence is to broaden your scope by engaging potential customers
across various channels.
● Some opportunities are better received via phone, while others are better received via
email or social media. As a result, to communicate with your target audience, your sales
cadence must involve several platforms.
● Sales cadence will help your business expand faster, boost your sales reps' interaction with
customers, and increase deal opportunities.
hello@propelguru.com +1-604-256-0821

4. Benefits Of Sales Cadence
For Sales Reps:
● All Sales Reps have follow-up several calls and emails for each prospect, sales
cadence ensures consistency between every prospective customer interaction.
● Daily follow-up with your customers will help your sales reps close more deals. This
means that your leads advance through your sales funnel levels.
hello@propelguru.com +1-604-256-0821

5. Benefits Of Sales Cadence
For Businesses:
● You will improve conversion rates and help your company run smoothly by integrating a
sales cadence with your outbound sales strategy.
● A sales cadence is set up in such a way that each salesperson follows the same procedure.
One of the keys to predicting accurate numbers is to maintain a predictable sales
cadence that works for your business.
hello@propelguru.com +1-604-256-0821

6. Benefits Of Sales Cadence
1. Understand your Target Audience.
2. Use several medium for communication.
3. Contact your prospects number of times.
4. Make sure of the spacing of the touchpoints.
5. Be aware of the duration of the cadence.
6. Always categorize your targets.
7. Try to create a creative content.
8. You should test and optimize.
hello@propelguru.com +1-604-256-0821

7. Propel Guru's Mantra For Building
Effective Sales Prospecting Cadence
❏ We at Propel Guru, schedule our sales meetings and appointments throughout the
week, which has proven to be successful.
❏ We consider the best time for cold calling the prospect according to their
availability and convert them into potential customers.
❏ Each day, you can set up three points of touch, if your contact calls and your
prospect does not answer, you can leave a voicemail and send an email.
❏ If you receive a rejection from a prospect, try to figure out why they are rejecting
you. Knowing why an opportunity was missed will help you find roadblocks and
develop your product or service.
hello@propelguru.com +1-604-256-0821

8. How To Measure And Track The Results?
Once you've established a sales cadence, you'll need to monitor the followingfour
metrics to assess the effectiveness of your sales cadence:
● Email open and click-through rate
● Email open to reply ratio
● Call to appointment ratio
● Bounce rate
hello@propelguru.com +1-604-256-0821

9. Conclusion
● Sales cadence allows you to reach out to a large number of contacts through various
accounts in a consistent, reliable, and varied manner.
● A sales cadence is a schedule of sales events and tactics used by sales reps to engage
leads.
● Sales cadence simplifies and optimises the sales process while also maintaining
continuity by offering clear protocols for sales reps to follow.
hello@propelguru.com +1-604-256-0821

10. Thank You
hello@propelguru.com +1-604-256-0821