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Brand Perception & the 10 Brand Trigger-Points
The document discusses managing brand perceptions through understanding the 10 trigger points of perception. It states that the 10 trigger points are based on archetypes in the collective psyche and can be used to modify brand choices and behaviors. Specifically, the trigger points are identity, feeling, thought, attraction, energy, growth, structure, freedom, spirit, and renewal. Two case studies are presented that highlight applications of aligning a brand's positioning with these trigger points.
