5 Easy Steps to Transform Your Business in 2016
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The world has changed. We will soon look back on 2015 as the year the digital economy became dominant. New and established advisors must have a digital presence to succeed in the new business market. Audience drift, robo-advisors, and increased compliance regulations will continue to make it harder for advisors to effectively reach, nurture and convert prospects. Join us as Craig Faulkner, CEO of FMG Suite, walks through the 5 easy steps to transform your business and embrace the new digital marketing world. https://fmgsuite.com/broadcast/public/5-easy-steps-to-transform-your-business-in-2016/
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5 Easy Steps to Transform Your Business in 2016
- 1. Amazing Marketing. Simplified. 5 Easy Steps to Transform Your Business in 2016
- 2. We believe financial advisors deserve to focus on what they love. They don’t love marketing. We do. So we combine remarkable content and elegant technology in an inspiringly simple marketing suite. Our Purpose
- 3. Content is remarkable if… ● People are educated ● People are talking about it ● People are sharing it ● People take action because of it
- 4. Technology is elegant if... ● It’s intuitive ● It’s automated ● It’s rewarding to use ● It makes hard things easy
- 5. The Environment Has Changed Dramatically
- 6. “What is dangerous is NOT to evolve.”- Jeff Bezos
- 7. The FMG Complete Marketing Suite
- 8. Your Free ‘How To’ Guide The Art of Inbound Marketing
- 9. The 5 Steps To Transform Your Business in 2016 1. Online Presence 2. Video Content 3. Email Marketing 4. Social Media 5. Automation
- 10. Upgrade to a real online presence
- 11. Our Challenge to You Leave the Brochure Site Behind
- 13. Build Your Marketing Hub
- 14. Highlight Your Unique Message Prospects Complete 57% of their Research Before Ever Calling You
- 16. Creating a Focused Brand Message
- 18. Developing a Strong Brand Presence
- 19. Harness the power of video content
- 20. The Secret Weapon of Marketing Emails With Video Get 200%-300% More Traffic
- 21. The Magic Key to Mobile! By 2019 72% of Mobile Traffic Will be Video Source: ReelSEO
- 22. Find Content That Speaks to Your Message Add Your Focused Brand Message
- 23. Amplify your outreach with email marketing
- 24. You Can’t Afford Not to Be Using Email Marketing Email Marketing Earns on Average 4,300% ROI Source: Direct Marketing Association
- 25. Drip Email Campaigns Provide a Steady Stream of Great Content
- 26. Email Like a Fortune 500 Company
- 27. Educate and inspire through social media
- 28. Monthly Unique Visitors Facebook - 900,000,000 Twitter - 300,000,000 LinkedIn - 255,000,000
- 31. Ask For Introductions Source: The Oechsli Institute 71% Business/Social 49% Business Alone
- 32. “I have doubled my reach on social media and our Facebook fans as a result of using the FMG Suite Social tool” - Philip Board, 1on1 Financial
- 34. Embrace an automated marketing platform
- 37. Remember to Get Your Free Guide The Art of Inbound Marketing
- 39. VIDEO SEGMENT on Craig providing review of new exclusive sites
Editor's Notes
- cjf Brief introductions. We will go through a brief slide deck to give you the basic concept with some financials at the end. We are happy to answer questions as we go along, and this will take about 30 minutes.
- cjf Take for example a financial advisor. He wants to spend time working with clients, but these days he feels pressure to create a website, do email campaigns, get involved in social media, and on and on. It is consuming and confusing.
- cjf Take for example a financial advisor. He wants to spend time working with clients, but these days he feels pressure to create a website, do email campaigns, get involved in social media, and on and on. It is consuming and confusing.
- The environment for Financial Advisors is going through dramatic changes: Audience Drift Robo-Advisors Fee Compression Increased Compliance Regulations
- Jeff Bezos, CEO of Amazon’s advice? Evolve!
- During this presentation I am going to refer to aspects of my company’s main product, the FMG Suite. However, the principles I cover are important to everyone. At the end of the presentation I am going to offer you some serious savings on starting your own FMG Suite But if you want to use other solutions, we can help with that too!
- I wrote a book called The Art of InBound marketing It has all the information you need to start using all the tools and ideas we will talk about today. We are going to provide you with a free copy of the book. If you don’t use FMG please find some solution and this book will help you
- Upgrade To a Real Online Presence Harness the Power of Video Content Email Market Like a Fortune 500 Educate Through Social Media Embrace an Automated Marketing Platform
- Leave the brochure mindset behind. The time is now to upgrade your marketing efforts. Even if you have a website with a blog, if it stays static it’s a brochure Brochure Sites are: All Design and No Function No Lead Capture No Way to Easily Update Content Don’t Scale Well Don’t Play Well with Search Engines
- Your website should be: Professionally Branded (Use 99 Designs) A Research Tool The Launch Pad for New Announcements The Destination for Social Links
- Choose Content That Matches Your Expertise and Interests Share What You Are Reading and Learning Interact With the Thought Leaders in Your Field Contribute to the Larger Conversation
- Personalized Localized Civic
- Magnify Your Message Build your website to highlight your unique expertise Build in Tags to Declare Your Area of Expertise
- Magnify Your Message Build your website to highlight your unique expertise Build in Tags to Declare Your Area of Expertise
- Magnify Your Message Build your website to highlight your unique expertise Build in Tags to Declare Your Area of Expertise
- Deliver Insights that Inspire Emotion Invite Action Through Stories Tailor Your Videos to Your Experience and Niche
- By 2019, 72% of Mobile Traffic Will be Video If you aren’t getting into mobile video now, you’ll soon find yourself left behind source: http://www.reelseo.com/2019-mobile-video-traffic/
- Two Types of Video Live and Animated We have a giant video library
- Email marketing yields an average 4,300% return on investment for businesses in the United States. Business Owners Consistently Site Email Marketing as their most cost efficient form of marketing Email Markets earn $42.08 for every dollar spent on them. Business owners on average attribute 23% of their total sales to Email Marketing Over half of all marketing emails are opened on mobile devices. With numbers like that, how can you afford to ignore this opportunity? http://www.mediapost.com/publications/article/238317/besides-mobile-opens-email-campaigns-achieve-430.html
- FMG Video Newsletter Features: Compliance-Approved Content Video Emails are More Likely to Be Shared Build Your Email List Quickly Stay in Front of Clients All Year Long
- Go to where your clients are. To ignore the online market is like ignoring an entire city. Look at how many different people visit these sites every month. Even in third place LinkedIn has a quarterbillion people logging on 41% of all millionaires used LinkedIn The average portfolio of a LinkedIn member is $250,000 Should you really be ignoring this many potential clients?
- Use the content slider to personalize your video feed. A great tool to establish your area of expertise
- LinkedIn is a great way to expand your network. Using the “Introduce Me” feature you can request Introductions between your connections and those you would like to know. And people are very willing to introduce their friends to competent service professionals. 79% will introduce someone they know both through business and some kind of social connection But about half of people will introduce a simple business acquaintance. And when you identify a center of influence, someone plugged into a network, the opportunities can grow exponentially. http://wealthmanagement.com/marketing/how-be-linkedin-giver
- Phillip Board one of our clients who has created a unique brand. He keeps the same look and feel throughout all of his marketing channels, email, website, video newsletter, and social. He developed a series of videos he posted on Youtube.
- Here is one of Phillips video.
- Magnify Your Message Build your website to highlight your unique expertise Build in Tags to Declare Your Area of Expertise
- Magnify Your Message Build your website to highlight your unique expertise Build in Tags to Declare Your Area of Expertise
- Magnify Your Message Build your website to highlight your unique expertise Build in Tags to Declare Your Area of Expertise