Will it Blend:Email Marketing & Social Media<br />(CC) webtreats<br />
Agenda<br />Social Media By the Numbers<br />The Great Debate: Email vs. Social Media<br />9+ Tips to Blend Social Media &...
Social Media by the Numbers<br />500 Million People on Facebook<br />75 Million People on Twitter<br />50 Million People o...
Email Marketing vs. Social Media<br />Email Marketing<br />Cost-effective<br />Long-term value<br />Serves multiple purpos...
9+ Ways to Blend Email Marketing & Social Media<br />Don’t implement all of these. Find what works, experiment and see wha...
1. Promote Your Social Media Presence<br />Include it in every email message<br />Encourage customers to fan & follow you<...
2. Social Media-Friendly Landing Page<br />Point your Twitter/FB/YouTube URL to it<br />Specific to each network, unique m...
3. Lead Capture from Facebook<br />Offer something awesome<br />Attract prospects to it<br />Segment people for FB-specifi...
4. Make Thank You Pages Interactive<br />Make your thank you pages easy for others to share. <br />Don’t share the success...
5. Shorter Emails, Better Blog Posts<br />Blogs are great for attracting new audiences<br />And supporting the audience yo...
6. Create a Thank You Video<br />People love video, especially sincere, helpful kind ones<br />Once a customer purchases, ...
7. Research Customers on Social Media<br />Learn about the habits, interests and influence of customers. <br />Be respectf...
8. Write & Publish KILLER Content<br />Easier said than done… I know… <br />Take your time, do research into your industry...
9. Encourage Customer Engagement<br />Gain insights from customer feedback.<br />Don’t compensate for reviews. That’s bad....
+10 More? <br />Go to the Infusionsoft Blog to read the full list of 19 tips to blend social media and email marketing. <b...
Tips for Flawless Execution<br />Experiment. It’s okay, you probably won’t screw up that bad. <br />People like sincerity ...
Q&A<br />
Connect with Us<br />www.infusionblog.com<br />Facebook.com/Infusionsoft<br />Twitter.com/Infusionsoft<br />YouTube.com/In...
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Will it Blend: Email Marketing and Social Media

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You know social media isn’t going away any time soon and neither is email marketing. Joseph Manna, Infusionsoft’s own social media manager, will share several sure-fire tactics you can apply to boost your email marketing strategy with social media. His several years of expertise, trial-and-error and successes are all reasons why you need to attend this webinar where you’ll discover many examples of how social media and email marketing can blend to deliver great results.

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Will it Blend: Email Marketing and Social Media

  1. 1. Will it Blend:Email Marketing & Social Media<br />(CC) webtreats<br />
  2. 2. Agenda<br />Social Media By the Numbers<br />The Great Debate: Email vs. Social Media<br />9+ Tips to Blend Social Media & Email<br />Tips for Flawless Execution<br />Q&A<br />
  3. 3. Social Media by the Numbers<br />500 Million People on Facebook<br />75 Million People on Twitter<br />50 Million People on LinkedIn<br />100% Increase in Mobile Traffic on Facebook<br />46% of Businesses with blogs have acquired customers from it.<br />54% of Marketers increase spend on Email Marketing<br />66% of Marketers to increase spend on Social Media.<br />SOURCES: Econsultancy (2010), Facebook (2010), Twitter (2010), Emarketer (2010), MediaPost (2010), HubSpot (2010)<br />
  4. 4. Email Marketing vs. Social Media<br />Email Marketing<br />Cost-effective<br />Long-term value<br />Serves multiple purposes<br />Drives conversion<br />Qualify leads<br />Target & segment people<br />More responsive the list, the better<br />ROI is mostly linear<br />Social Media<br />Cost-effective<br />Long-term value<br />Serves multiple purposes<br />Amplifies marketing efforts<br />Attracts leads, excites customers<br />Attract new people<br />Grow a loyal audience<br />ROI is fuzzy<br />
  5. 5. 9+ Ways to Blend Email Marketing & Social Media<br />Don’t implement all of these. Find what works, experiment and see what your audience enjoys most. <br />Results will vary. You might get better performance than you expect. <br />Have fun. Don’t lose sight of the goals – engagement, interaction, helping others with your expertise! <br />
  6. 6. 1. Promote Your Social Media Presence<br />Include it in every email message<br />Encourage customers to fan & follow you<br />Subtle, tertiary calls to action<br />Provide value for their action<br />
  7. 7. 2. Social Media-Friendly Landing Page<br />Point your Twitter/FB/YouTube URL to it<br />Specific to each network, unique msg in each.<br />Utilize Double Opt-In for active Marketing Campaigns<br />Let people know a QUICK overview.<br />
  8. 8. 3. Lead Capture from Facebook<br />Offer something awesome<br />Attract prospects to it<br />Segment people for FB-specific campaigns<br />Two CTA: “Like” Page then Opt-in<br />Maintain attention of your audience across FB and email.<br />
  9. 9. 4. Make Thank You Pages Interactive<br />Make your thank you pages easy for others to share. <br />Don’t share the success page, share the lead capture. <br />Utilize FB “Likes” and Twitter “Re-tweets”<br />Make it casual. People like choice, not force. <br />
  10. 10. 5. Shorter Emails, Better Blog Posts<br />Blogs are great for attracting new audiences<br />And supporting the audience you already have<br />Make emails short and to the point, if they want the article, they will click for it. <br />Leverage your email feedback (opens/testing/etc) and update the title of the blog post for better engagement. <br />
  11. 11. 6. Create a Thank You Video<br />People love video, especially sincere, helpful kind ones<br />Once a customer purchases, send them a video in their email thanking them and letting them know what to expect<br />Can be very simple. Unpolished = better<br />
  12. 12. 7. Research Customers on Social Media<br />Learn about the habits, interests and influence of customers. <br />Be respectful with the info. Don’t be creepy. <br />Can be voluntary or involuntary and can be used for future marketing campaigns.<br />Affordable; can import data into CRM for later use and achieve ROI relatively quickly.<br />
  13. 13. 8. Write & Publish KILLER Content<br />Easier said than done… I know… <br />Take your time, do research into your industry and write something you’d be proud to share with family, friends and industry leaders. <br />Doesn’t have to be too long – just needs to be effective at communicating your point(s).<br />Good content will thrive on its own. That’s how you know.<br />
  14. 14. 9. Encourage Customer Engagement<br />Gain insights from customer feedback.<br />Don’t compensate for reviews. That’s bad. <br />Utilize their comments into your prospect marketing campaigns. (social proof) <br />Recommend they comment on your FB Wall.<br />
  15. 15. +10 More? <br />Go to the Infusionsoft Blog to read the full list of 19 tips to blend social media and email marketing. <br />http://bit.ly/SMEMTips <br />
  16. 16. Tips for Flawless Execution<br />Experiment. It’s okay, you probably won’t screw up that bad. <br />People like sincerity and authenticity. It’s fine to let them know you’re “trying” things out.<br />Include your customers as a part of your marketing. It’s much more powerful. <br />Consistently provide value daily to your audience. <br />Monitor growth, but don’t obsess about it. <br />
  17. 17. Q&A<br />
  18. 18. Connect with Us<br />www.infusionblog.com<br />Facebook.com/Infusionsoft<br />Twitter.com/Infusionsoft<br />YouTube.com/Infusionsoft<br />Questions? @joemannaon Twitterjoseph.manna@infusionsoft.com<br />

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