Presentation on integrating email with social networks - a process called "share-to-social." From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks.
National Express did 3 important things with this email..Firstly - it was a compelling offerSecondly – there wasn’t huge amounts of confusion around the message being sharedFinally – they made it easy and explained what the links were for those unfamililar with the concept
B2B Marketing emailB2B email marketing and social
Best of all, users can create a list of the recipients who shared the email to Social Network. These Influencers are especially valuable to marketers, and in a few clicks they can be identified in a list. That list can be used to easily target this valuable group with special offers or special communications that will harness their value.
Email Gone Viral Email Share To Social
Email Gone Viral: How To Extend Email Reach Through Social Sharing<br />Loren McDonald, Silverpop <br />@LorenMcDonald<br />@Silverpop<br />
Email FTAF is The Old Viral<br />Less than 0.1% CTR<br />
Social Email is The New Viral<br />0.5% CTR <br />
Facebook is Most Effective<br />Which social networks drive the <br />most additional email “views/opens”?<br />Facebook has highest social network effectiveness:<br /><ul><li> Average = 68%
Top Quartile average = 195%</li></li></ul><li>Keys to Targeting the Right Networks<br />Utilize third-party research<br />Survey subscribers/Monitor network activity<br />Test and analyze click/share activity<br />Identify subtrends<br />e.g., High-value sharers<br />Kill the losers<br />
3. Educate subscribers on how/why to share<br />
Why Education is Key<br />Despite growth, “sharing” is still early<br />Different levels of social adoption<br />Sharing features/networks can differ in approaches<br />
Share to Social in Action<br />Announce…<br />
Key Takeaways<br />Narrow your network focus<br />Make it easy to share<br />Determine what your subscribers find most ‘Shareworthy’<br />Identify and reward your key influencers<br />Test everything and don’t be afraid to fail<br />