So you want to build your brand with a promotion? This is a great way to drive traffic to your business but how do you go about creating a promotion that is a home-run and also manage the campaign. We will highlight some key components of a successful campaign and how you can get started. This presentation is a must have for any vegan or veg business owner, author or blogger.

1. Bi -Weekly Webinar Series
Vegan
Marketing
Managing Successful Promotions
With Vegans and The Veg
Friendly Crowd
Presenter: Stephanie Redcross
http://www.facebook.com/StephanieCanHelp

2. Webinar Wednesday
Logistics
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

3. Webinar Wednesday
Logistics
1. Link To Presentation/Video Recording
will be sent 24 hours after webinar
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

4. Webinar Wednesday
Logistics
1. Link To Presentation/Video Recording
will be sent 24 hours after webinar
2. Post Questions During Presentation
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

5. Webinar Wednesday
Logistics
1. Link To Presentation/Video Recording
will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

6. Webinar Wednesday
Logistics
1. Link To Presentation/Video Recording
will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
4. Let’s Have Some Fun!!!
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

7. Webinar Wednesday
Planning Stage
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

8. Webinar Wednesday
Planning Stage
Campaign
Objectives
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

9. Webinar Wednesday
Planning Stage
Campaign Who Is The
Objectives Target
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

10. Webinar Wednesday
Planning Stage
Campaign Who Is The
Timeframe
Objectives Target
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

11. Webinar Wednesday
Planning Stage
Campaign Who Is The
Timeframe Budget
Objectives Target
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

12. Webinar Wednesday
Planning Stage
Campaign Who Is The
Timeframe Budget
Objectives Target
User
Experience
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

13. Webinar Wednesday
Planning Stage
Campaign Who Is The
Timeframe Budget
Objectives Target
User
Messaging
Experience
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

14. Webinar Wednesday
Planning Stage
Campaign Who Is The
Timeframe Budget
Objectives Target
User Promotion
Messaging
Experience Mix
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

15. Webinar Wednesday
Planning Stage
Campaign Who Is The
Timeframe Budget
Objectives Target
User Promotion Measure
Messaging
Experience Mix Results
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

16. Webinar Wednesday
Vegan Is The New Black
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

17. Webinar Wednesday
Campaign - Long and Short Term Effect
Objective - What’s the Benefit To The User
- How will You Measure Results
- Giveaway, Contest, Sales, User
Generated Content
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

18. Webinar Wednesday
Campaign - Long and Short Term Effect
Objective - What’s the Benefit To The User
- How will You Measure Results
- Giveaway, Contest, Sales, User
Generated Content
Increase Facebook Fans and VM Exposure
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

19. Webinar Wednesday
Who’s The - Current users/ customers
Target - influencers among individuals
- decision-makers
- groups
- general public
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

20. Webinar Wednesday
Who’s The - Current users/ customers
Target - influencers among individuals
- decision-makers
- groups
- general public
Existing Vegan Mainstream Supporters
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

21. Webinar Wednesday
Timeframe
- Create a Sense Of Urgency
- Give Users Enough Time To
Complete The Task
- Link campaign timeline with
marketing timeline
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

22. Webinar Wednesday
Timeframe
- Create a Sense Of Urgency
- Give Users Enough Time To
Complete The Task
- Link campaign timeline with
marketing timeline
36 Hours Campaign - Marketing 72 Hours
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

23. Webinar Wednesday
- People Resources Needed
Budget
- Prize: Offer Your Product Or
Partner with Someone Else
- Marketing Budget (e.g. Ads)
- Creative Cost
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

24. Webinar Wednesday
- People Resources Needed
Budget
- Prize: Offer Your Product Or
Partner with Someone Else
- Marketing Budget (e.g. Ads)
- Creative Cost
Black Tie Set From Ethical Man
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

25. Webinar Wednesday
- What Information Do They
User Need To Provide?
Experience
- Any Restrictions??
- Is The Task Easy Or Hard To
Complete
- Provide Detailed Instructions
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

26. Webinar Wednesday
- What Information Do They
User Need To Provide?
Experience
- Any Restrictions??
- Is The Task Easy Or Hard To
Complete
- Provide Detailed Instructions
Share With Your Friends VM Facebook Page
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

27. Webinar Wednesday
Messaging
- Ensure All Materials Enforce
The Messaging
- Catch Phases Are Always Good
- Multiple Versions For Different
Channels
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

28. Webinar Wednesday
Messaging
- Ensure All Materials Enforce
The Messaging
- Catch Phases Are Always Good
- Multiple Versions For Different
Channels
Vegan Is The New Black
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

29. Webinar Wednesday
- Use Existing Channels
Promotion
Mix - Promote Via A Min 3 Channels
- My Fav Mix: Email, Social
Media, Press Release, Blogger
Support
- Promote More Than Once
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

30. Webinar Wednesday
- Use Existing Channels
Promotion
Mix - Promote Via A Min 3 Channels
- My Fav Mix: Email, Social
Media, Press Release, Blogger
Support
- Promote More Than Once
Hourly Tweets; Mid Campaign Results
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

31. Webinar Wednesday
Measure
- Make Sure Campaign Has
Built-in Metrics
Results
- Benchmark Your Stats Before
Launching Your Campaign
- Contengency Plan If Goal Not
Reached
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

32. Webinar Wednesday
Measure
- Make Sure Campaign Has
Built-in Metrics
Results
- Benchmark Your Stats Before
Launching Your Campaign
- Contengency Plan If Goal Not
Reached
Goal: 1000 New “Likes”
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

33. Webinar Wednesday
Engaging The Non-Veg Audience
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

34. Webinar Wednesday
Engaging The Non-Veg Audience
Alternate Messaging For Non-Veg
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

35. Webinar Wednesday
Engaging The Non-Veg Audience
Alternate Messaging For Non-Veg
USe Non-Veg Hashtags and Bloggers
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

36. Webinar Wednesday
Engaging The Non-Veg Audience
Alternate Messaging For Non-Veg
USe Non-Veg Hashtags and Bloggers
Be Prepared For Non-Vegan Comments
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

37. Webinar Wednesday
Engaging The Non-Veg Audience
Alternate Messaging For Non-Veg
USe Non-Veg Hashtags and Bloggers
Be Prepared For Non-Vegan Comments
Be Willing To Educate and Help
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

38. Webinar Wednesday
Engaging The Non-Veg Audience
Alternate Messaging For Non-Veg
USe Non-Veg Hashtags and Bloggers
Be Prepared For Non-Vegan Comments
Be Willing To Educate and Help
Answer Questions and Concerns Quickly
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

39. Webinar Wednesday
Overall Promo Strategy
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

40. Webinar Wednesday
Overall Promo Strategy
Set Obtainable Goals and A Clear Objective
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

41. Webinar Wednesday
Overall Promo Strategy
Set Obtainable Goals and A Clear Objective
Reward Big: Multiple Chance To Win; Prestigious
Rewards; Exclusive Rights
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

42. Webinar Wednesday
Overall Promo Strategy
Set Obtainable Goals and A Clear Objective
Reward Big: Multiple Chance To Win; Prestigious
Rewards; Exclusive Rights
Ask For Help: Email Friends, Family and Colleagues To
Share Your Campaign
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

43. Webinar Wednesday
Overall Promo Strategy
Set Obtainable Goals and A Clear Objective
Reward Big: Multiple Chance To Win; Prestigious
Rewards; Exclusive Rights
Ask For Help: Email Friends, Family and Colleagues To
Share Your Campaign
Communicate Constantly: Hourly; Daily or Weekly
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

44. Webinar Wednesday
Overall Promo Strategy
Set Obtainable Goals and A Clear Objective
Reward Big: Multiple Chance To Win; Prestigious
Rewards; Exclusive Rights
Ask For Help: Email Friends, Family and Colleagues To
Share Your Campaign
Communicate Constantly: Hourly; Daily or Weekly
Be Ready To Make Adjustments; Document Everything
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

45. Webinar Wednesday
#
But, I Still Have Questions?
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

46. Webinar Wednesday
#
But, I Still Have Questions?
Introductory Meeting With Stephanie
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

47. Webinar Wednesday
#
But, I Still Have Questions?
Introductory Meeting With Stephanie
http://www.tungle.me/veganmainstream
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

48. Webinar Wednesday
#
But, I Still Have Questions?
Introductory Meeting With Stephanie
http://www.tungle.me/veganmainstream
Connect With US
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

49. Webinar Wednesday
#
But, I Still Have Questions?
Introductory Meeting With Stephanie
http://www.tungle.me/veganmainstream
Connect With US
http://www.facebook.com/stephaniecanhelp
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

50. Webinar Wednesday
#
But, I Still Have Questions?
Introductory Meeting With Stephanie
http://www.tungle.me/veganmainstream
Connect With US
http://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstream
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

51. Webinar Wednesday
#
But, I Still Have Questions?
Introductory Meeting With Stephanie
http://www.tungle.me/veganmainstream
Connect With US
http://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstream
http://www.twitter.com/veganmainstream
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

52. Webinar Wednesday
#
But, I Still Have Questions?
VM Webinar Series
Introductory Meeting With Stephanie
http://www.tungle.me/veganmainstream
Connect With US
http://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstream
http://www.twitter.com/veganmainstream
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

53. Webinar Wednesday
#
But, I Still Have Questions?
VM Webinar Series
http://anymeeting.com/veganmainstream
Introductory Meeting With Stephanie
http://www.tungle.me/veganmainstream
Connect With US
http://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstream
http://www.twitter.com/veganmainstream
http://www.veganmainstream.com -- marketing@veganmainstream.com -- (858) 523-8345

54. Bi -Weekly Webinar Series
Q &A
Need More Help? Set Up A
Meeting With Stephanie
http://www.tungle.me/
veganmainstream
Presenter: Stephanie Redcross
http://www.facebook.com/StephanieCanHelp