Here is your Complete Digital Marketing Strategy, Plan, Worksheet, Content Calendar Template for 2019. A step by step plan including Business Objectives, Budget, Resources https://www.webmarketingacademy.in/

1. Digital Marketing Strategy
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Digital Marketing
Strategy Template,
Worksheet & Content
Calender

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Digital Marketing Strategy Template
Use this worksheet to choose your business objectives, goals
SECTION 1. BUSINESS OBJECTIVES
1. I want to:
Increase awareness Find new customers Sell more to existing customers
2. My customers are primarily:
Local In my state In my country Global
3. Most of my customers found my business by:
Word of mouth/referrals Print
In person presentations TV Ads
Google Phone calls
News coverage Emails
Walk in
Others_________________________________
4. Most of my customers visit these websites regularly:
Search engines
_____________________________________________________________________________________

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Social media sites
__________________________________________________________________________________
Shopping sites
______________________________________________________________________________________
Community sites
____________________________________________________________________________________
Others
______________________________________________________________________________________________
5. Internal assets I can use:
Website Landing pages
Blogs Colleagues available to help
Videos Images
Special offers, discounts
Others_________________________________
6. Digital marketing tactics that may fit my business include:
Google my business
________________________________________________________________________________
Google ads
_________________________________________________________________________________________
You Tube ads
_______________________________________________________________________________________
Social media organic
________________________________________________________________________________

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Social media ads
___________________________________________________________________________________
SEO
_________________________________________________________________________________________________
Email marketing
____________________________________________________________________________________
Affiliate
_____________________________________________________________________________________________
Influencer Marketing
________________________________________________________________________________
7. Companies that do these activities well: (Competitor Analysis)
Business Name: Digital Activity: Lessons Learned:
e.g. ABC Inc Engaging videos on Instagram I should create more creative videos
________________________ _________________________________________
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___________________________________

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________________________ _________________________________________
___________________________________
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SECTION 2. CONTENT
A digital marketing campaign won’t do well without content. Take these steps to create content that can grab your viewers
attention and get results.
1. Customers buy from my company because: (USP’s - Unique Selling Points)
a)
__________________________________________________________________________________________________
_________
b)
__________________________________________________________________________________________________
_________
c)
__________________________________________________________________________________________________
_________
d)
__________________________________________________________________________________________________
_________
2. I want people my potential customer to :

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a)
__________________________________________________________________________________________________
_________
b)
__________________________________________________________________________________________________
_________
c)
__________________________________________________________________________________________________
_________
d)
__________________________________________________________________________________________________
_________
3. Special discounts, offers I can offer:
a)
__________________________________________________________________________________________________
_________
b)
__________________________________________________________________________________________________
_________
c)
__________________________________________________________________________________________________
_________
d)
__________________________________________________________________________________________________
_________

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4. Use the above information to come up with your own USP:
(You can use this for Google ads, social media ad copies, descriptions)
a)
__________________________________________________________________________________________________
_________
b)
__________________________________________________________________________________________________
_________
c)
__________________________________________________________________________________________________
_________
d)
__________________________________________________________________________________________________
_________
A Tip a day:
Sample Roadmap to your digital & social media success
Monday Tuesday Wednesday
Week 1 Get a new/upgrade your website.
Check for page speed. Three
seconds to load is a good start
Claim your Google my business
page. Now you can add posts, add
videos and images and its free
Start a blog. Blogs are a great way
to educate, build trust. It takes less
than 10 minutes to get started
Week 2 Competitor analysis. Check for
competitors in all channels and see
what they are doing good and what
Launch an email newsletter.
Update your customers with
important company updates,
Know your customer. Google
analytics can help measure your
campaigns including social media,

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works for them industry news, events content and it's free
Week 3 Offer freebies/Provide value. If you
have a product try to give some
coupons. Services can provide
ebook, resources, webinars
Answer on QUORA. Another way
to educate potential customers are
to find related questions and
answer
Schedule a weekly Instagram live
video. FB, Instagram allows you to
have live videos to reach your
potential customers, create a live
video strategy
Week 4 Share one update in LinkedIn. Find
useful content from Industry and
share the link in LinkedIn to get
more views and engagements
Be part of the community. Build a
Facebook group or join relevant
groups and become or build a
community
Start a podcast. Anchor.fm is a free
easy to use podcast app. Anyone
can easily create a podcast without
any equipment or knowledge
Thursday Friday
Week 1 Test Google ads. Set up a Google ads account and
create a search, display ad with minimum budget.
Spend Rs 2500
Start a live video. Do a live video on Facebook or
Instagram
Week 2 Run an Instagram story ad. Instagram stories are in
thing as of 2019. In the next few years, it will be like
FB, Use the feature while it lasts
Get a video testimonial. Get success stories from
your customers, interview them
Week 3 Share employee stories. Highlight your employee
stories one story at a time
Create an ebook/Infographic. Create an ebook or
cheat sheets or checklist for your Industry
Week 4 Conduct events/Webinar. Offline events are a great
way to meet and network with like-minded
Document your strategies. Create processes,
documentation so that anyone can follow the

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professionals. If not conduct a webinar and educate
the customers, potential customers
guidelines
Weekly theme based Content calendar
Days Objective
Theme
Post type Platform
Monday Motivate Video. Create multiple videos for
multiple channels.
(Don’t post the same in all platforms)
Facebook
Instagram
LinkedIn
Youtube
Tuesday Educate Blog posts. Come up with blog posts
educating, sharing valuable content
Medium
Company blog
LinkedIn post
FB Notes
Wednesday Awareness Google ads, Social media ads. Create
GIF’s, short boomerang about how
Google
Display network

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your product/service will help Facebook
Instagram
You tube
Thursday Engagement Poll, Stickers, Questions. Create polls,
interactive stickers in Instagram
Facebook
Instagram
Twitter
Friday Answer
questions
Answer customer questions.. Look for
questions your customers ask in Quora,
Google Q & A, Reviews in Google,
Facebook and other sites
QUORA
Google my business
Facebook
Instagram
Twitter
Local directories
SECTION 3. PLANNING & BUDGETING:
1. My digital marketing efforts will be managed by: (Resources)
Me Staff 2 ____________________________________
Staff 3___________________________ Outsourced
2. Budget: I will spend on my digital marketing each month:
Less than Rs 10,000 Rs 10,000 - Rs 25,000
Rs 25,000 - Rs 50,000 More than Rs 50,000
3. For the next three months I will:

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Action Item: Channel: Frequency:
e.g. Answer questions LinkedIn.com/QUORA.com Every day/week/month
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4. I will measure my success by: (Analytics)
Metric: Platforms: Goal:
e.g. CTR LinkedIn.com/QUORA.com 50 sales per month
________________________ ____________________________________
___________________________________

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________________________ . ____________________________________
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Tips - Metrics to measure:
● Outcomes - Sales, leads, phone calls, conversions
● Cost per acquisition - CPA
● Click thru rate - CTR
● New visitors
● Assisted conversions
● Bounce rate
● Page depth
● Time on page for blog posts
● Engagement rate