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A Primer on B2B Social Media Marketing By Gutenberg Communications
Problem Statement ,[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object]
Solution – Content Marketing Independent Social Media Brand
Content Marketing – Independent Brand Example DeveloperWorks (dw) is the brand IBM uses for branded communications with developers across the website, YouTube, Twitter, and more. Website Case studies Whitepapers Video Comments Responses Articles Retweets Events Personalities People Unique content
Outcome ,[object Object],[object Object],[object Object],[object Object]
Typical 1 Year Benchmarks ,[object Object],[object Object],5% click-through rate on  Tweeted links 50 additional targeted company stakeholders read each case- study, whitepaper, article, blog At least one comment per post Blog is quoted in other  blogs and in the media Internal teams with direct contact to stakeholders say people are reading it.
Typical 1 Year Benchmarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communities - Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communities - LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikipedia ,[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object]

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A Primer on B2B Social Media Marketing

  • 1. A Primer on B2B Social Media Marketing By Gutenberg Communications
  • 2.
  • 3.
  • 4. Solution – Content Marketing Independent Social Media Brand
  • 5. Content Marketing – Independent Brand Example DeveloperWorks (dw) is the brand IBM uses for branded communications with developers across the website, YouTube, Twitter, and more. Website Case studies Whitepapers Video Comments Responses Articles Retweets Events Personalities People Unique content
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.