Webinar Wednesday: Developing or Reevaluating Your Target Market

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During this webinar we will walk you through the process of developing profiles for your target market. We will take alook at the traits of your ideal customers/clients. In addition, we will review census data that can be used to better understand who purchases your books or training programs. Our goal is to teach you how to better define individuals that needs and would benefit from your service or product plus, how to find them.

Business Technology

TODAY’S WEBINAR:
DEVELOPING OR REEVALUATING
YOUR TARGET MARKET
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
Webinar Wednesday 2013
1

1. Link To Presentation will be Available on our facebook
and Twitter Pages, Plus Slide Share
2. Ask Questions During Presentation
3. Let’s Have Some Fun!!!
LOGISTICS
Webinar Wednesday
2

Webinar Wednesday
What Is A Target Market?
Developing or Reevaluating Your Target Market | Webinar Wednesday
A target market is a set
of individuals who share
common characteristics
ProfitabilityEasy To Identify
Product That They
Want/Need
Growing &
Expanding
3

Webinar Wednesday
Identifying Your Market
Developing or Reevaluating Your Target Market | Webinar Wednesday
Psychographic
segments
Demographic
segments
Benefits Segments
Use-based segments
Geographic segments
[WHO] Age, Occupation, Income
[WHY] Attitudes; Lifestyle Choices - Veg Status
[HOW] Travelers; Commercial Use; Mobile
[What To Expect] Impact On Environment
[Where To Find] West Cost, Near A Beach
4

Webinar Wednesday
Find Segments Locally
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/
5

Webinar Wednesday
Where Your Customer Live
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/
6

Webinar Wednesday
Segment Proﬁles - Example
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/
7

1. Existing Customer Database: Transaction Data,
Google Analytics, Email Marketing
2. Market Data: US Small Business Association;
Community Organizations
3. Conduct A Survey: Gather Feedback On Products;
Capture Preferences
4. Competitive Market: Look For Case Studies On
Companies With Similar Oﬀering
Webinar Wednesday
Gather Customer Proﬁle Data
Developing or Reevaluating Your Target Market | Webinar Wednesday
8

Webinar Wednesday
Target Market, Target Customer
Developing or Reevaluating Your Target Market | Webinar Wednesday
psychographic
segments
Demographic
segments
Benefits Segments
Use-based segments
Geographic segments
Vegan
Edgy Veggie Affluent Adventurer Social Butterﬂy
Avg Income
50K; W/ Kids
Athletic
Animal Rights
Small Towns
VB6
College/ Master
Traveler
Progressive/
Advance
Society
West Cost
Environmentalist
Teacher
Community
Organizer
Recycle,
Reuse, Reduce
NYC
9

Webinar Wednesday
Taking Actions
Developing or Reevaluating Your Target Market | Webinar Wednesday
I Can’t I Want Product Oﬀer Messaging Where To Find
Edgy Veggie
Find
Products
Aﬄuent
Adventure
Don’t Meet
Eco Needs
Social
Butterﬂy
Not
Accessible to
Everyone
10

Webinar Wednesday
Where To Advertise
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/
11

Webinar Wednesday
Social Media Groups
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: Google + Groups
12

Need More Help? Set Up A
Meeting With Stephanie
http://www.veganmainstream.com
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
13

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