Social networking, blogging, email marketing, events, webinars, and tele-seminars are effective community building and communication tools. Blogs humanize companies, create connections, build loyalty, and help ranking in search engines. They are good for sharing company news, branding, products, stories, and surveys. Social networking sites like LinkedIn help grow markets. Email marketing, events, and virtual seminars also help build communities and share information.

1. Social Networking
&
Community Building
Tools and Techniques

2. The Successful Seven
Blogs Online Media –
e.g Podcasts
Social
Networking Sites Events
(e.g. Linked In)
The Fourth
Email Marketing Dimension of
Publishing
Tele-Seminars,
Webinars

3. Blogs

4. Why Blog
Reveals the human faces within a company
Blogs are interactive
They create more connection between you and
your prospects and customers.
They upsell.
They build customer loyalty.
They get you much higher into the organic search
engines.
They are cumulative and last forever.

5. How You Can Use Blogs
Company news
Brand development
Product information
Generating buzz
Top customer stories
Survey results and much more
Developing books and booklets

6. Getting Higher
Search Engine
Placement

8. Sample Blogs

12. Social Networking
Sites

14. New Media

16. Growing Your Market
Email Marketing
Events
Webinars
Tele-seminars

18. th
The4 Dimension
of Publishing

20. Questions?