Are your email and social media marketing programs working in tandem to create LEVERAGE? If not, learn how to integrate these digital marketing channels to create more visibility online, build your list, develop stronger customer connections, and boost revenue.
Email Social Media 4 Tactics 2010 Nor Cal Dma 11.18.09Silverpop
Presentation given to the Northern California DMA chapter on November 18, 2009. Majority of the presentation is on integrating email with social networks; second section touches on 4 areas: Data capture; Welcome Emails, Using Personality in Emails and Trigger-based emails.
Updated Silverpop presentation outlining how social media is not replacing email marketing, but in fact integrating email marketing and social media is very powerful. Key, however, is not just adding "share" links but creating email content that is very "shareworthy."
Building Social Communities with a Focus on Privacy
How do you build a vibrant social community without compromising the trust of your audience? Learn how to acquire user data on a strictly opt-in basis and then engage effectively through enewsletters, Facebook, Twitter, and other online brand building communities.
* John Wiseman, VP Marketing & Partnerships, Thrillist
* Russ Marshalek, Social Media Manager, Flavorpill.com
* Jordan Cohen, VP, Business Development, Pontiflex
Email Social Media 4 Tactics 2010 Nor Cal Dma 11.18.09Silverpop
Presentation given to the Northern California DMA chapter on November 18, 2009. Majority of the presentation is on integrating email with social networks; second section touches on 4 areas: Data capture; Welcome Emails, Using Personality in Emails and Trigger-based emails.
Updated Silverpop presentation outlining how social media is not replacing email marketing, but in fact integrating email marketing and social media is very powerful. Key, however, is not just adding "share" links but creating email content that is very "shareworthy."
Building Social Communities with a Focus on Privacy
How do you build a vibrant social community without compromising the trust of your audience? Learn how to acquire user data on a strictly opt-in basis and then engage effectively through enewsletters, Facebook, Twitter, and other online brand building communities.
* John Wiseman, VP Marketing & Partnerships, Thrillist
* Russ Marshalek, Social Media Manager, Flavorpill.com
* Jordan Cohen, VP, Business Development, Pontiflex
Joint presentation from Loren McDonald, SIlverpop and Brian Brown, ideapark at the MIMA Annual Summit on the key success factors for incorporating social sharing into your email marketing program and messages.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Joint presentation from Loren McDonald, SIlverpop and Brian Brown, ideapark at the MIMA Annual Summit on the key success factors for incorporating social sharing into your email marketing program and messages.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
Presentation on integrating email with social networks - a process called "share-to-social." From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks.
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
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Integrating Social Media into your Email ProgramXCOM Media
As marketers evolve social media strategies, it is important to not forget email as one of the most beneficial tools for marketers. This presentation will outline the use of email to extend your brand influence by ‘socialising’ your email marketing programs, by improving reach and performance by identifying brand advocates within your database.
Will it Blend: Email Marketing and Social MediaInfusionsoft
You know social media isn’t going away any time soon and neither is email marketing. Joseph Manna, Infusionsoft’s own social media manager, will share several sure-fire tactics you can apply to boost your email marketing strategy with social media. His several years of expertise, trial-and-error and successes are all reasons why you need to attend this webinar where you’ll discover many examples of how social media and email marketing can blend to deliver great results.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate Marketing is expanding to encompass other channels. This session explores the value of including channels like social into your Affiliate Marketing mix to increase ROI.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
Similar to Social Media + Email Marketing: A Match Made in Digital Heaven (20)
Understand why personality and authenticity is so important and how to convey it in your email
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Secrets to Successful Automated Email Journeys, Series & Sequenced Campaigns ...Synchronicity Marketing
Savvy email marketers are increasingly automating multi-touch email campaigns intentionally sequenced to align with customer journeys and optimize conversion. While most realize an email series will outperform a single-message, figuring out how to map multi-message sequences and branching logic can be easier said than done. I'll present approaches for different types of email series (nurturing, product progression, education, events) and hacks to optimize message flow, offer progression, and content sequencing. If you've been struggling with how to conceptualize and implement advanced multi-touch email campaigns, don't miss this session.
It's not your father's email marketing anymore - especially with the latest innovations and opportunities in the channel. Here's what you need to know - and where to invest - for email marketing success in 2015 and beyond!
Content Marketing Meets Email: 4 Approaches Every Email Program Can Benefit FromSynchronicity Marketing
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Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
Contemporary Innovations, Secrets and Strategies to boost email marketing results in 2012 and beyond
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You've heard about integrated marketing for years but today's reality goes beyond connecting tactics and conducting multi-channel campaigns. What’s happening is a convergence of both online and offline marketing methods as well as a fusion of digital channels and newly evolving opportunities. What's driving it is the rise of Web 2.0, dominated by user generated content, social networking, citizen journalism and growing access to and transparency of content – personal and otherwise. Learn the alchemy behind creating your own marketing fusion in the digital age, how to leverage components to create a whole greater than the sum of its parts, and why you can’t afford to keep online marketing in the silo or out of the mix any longer.
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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What are the main advantages of using HR recruiter services.pdf
Social Media + Email Marketing: A Match Made in Digital Heaven
1. SOCIAL MEDIA + EMAIL MARKETING LEVERAGING A MATCH MADE IN HEAVEN eWomen Network, Ft. Lauderdale Karen Talavera, Synchronicity Marketing May 13, 2010 EMAIL MARKETING SAVVY
The old marketing model relied on a funnel approach which was mostly one-way from advertiser to audience. Advertisers were more interested in broadcasting a message to a large, like-minded audience. Audiences usually had little mechanism for feedback – other than to buy or not buy. The market determined the effectiveness of advertising messages, which were designed basically to generate demand for products and sell them rather than communicate the value of such products.
The new model is quite different. Internet marketing channels like social media sites, blogs, and email make it possible for advertisers and audiences to have two-way conversations. In fact, audiences have shown they are eager to provide vocal and frequent feedback when given the mechanisms to do so. Therefore, the marketers who will succeed in the new world are required to engage in conversations rather than simply broadcast a message to the masses. The goal has shifted from simply selling product (of course, that’s still what needs to happen to stay in business) to developing long-term, loyal customer relationships. Any good direct marketer knows it costs more to generate new customers than keep the ones you already have, so if we continually demonstrate value through information, education, entertainment and by way of serving communities, customers will stick around. The new model has evolved into selling by way of serving rather than selling by way of promoting.
We’ve been hearing about integrated marketing for years now, but it’s only recently become a reality, a reality that goes beyond making connections. What’s really happening is a fusion of both intentional and unintentional impressions, communications, and information. That fusion is taking place as the result of greater transparency between companies and customers, more holistic ways of having customer conversations, the rise of Web 2.0 as it’s called (dominated by User Generated Content and everyone seemingly talking to everyone else about anything and everything they can) which of course carries into social media sites like Facebook, MySpace, LinkedIn, Flicker, and more. Because this is evolving in real time, there’s never been a better time to leverage email. In fact, the great news is how far it’s come in less than a decade, from out of the silo into the very heart of the mix.
Email marketing as the new nexus powering, connecting, pushing and pulling customers and prospects into the many marketing channels and contexts we’ll be operating in. In its early days, it was a great connector between offline direct response like mail, catalog, and phone and it still is. Marketers can leverage multiple channels to gain greater mind share with customers, and of course email can convey information and offers in ways traditional advertising can’t compete with – faster and cheaper than is possible otherwise – which is a huge time advantage marketers now have. What’s really interesting though is how it’s also become the lynchpin of customer contact online. It is still the workhorse empowering social media, nudging and alerting members to check in, or transmitting personal messages when a member isn’t actively engaged in a social network. It also initiates and encourages Web site activity, pushing and pulling customers to interact with us online, and by doing so speeds channel migration, streamlines operations and accelerates customer service. And of course, because email has become as prevalent a point of contact as the phone, it’s now a primary data element on most customer lists, our online connector to things happening in our offline worlds like events, store openings, mergers, etc.
How could we possibly forget social media? The answer is we can't. All of the sites you see here have community interaction capabilities. They let people share status updates and content, like photos on Flickr or Video on YouTube. Some are true social community sites like Twitter and LinkedIn, while others like Digg and Stumble Upon are what is known as social bookmarketing sites, places where users can create an account that tracks all the content they like and recommend.
And all of these destinations have grown exponentially over just a few years. Twitter, for example, grew from 6 million users in 2008 to over 75 million in 2010. But, Twitter has only about 10-15 million ACTIVE users
The meteoric rise of Facebook continues as well, growing from 60 million users in 2008 to upwards of 400 million in 2010. If Facebook were a country, it would be the third most populous in the world!
The great news is there’s an affinity between the social-media savvy and their preference for email (slide)
It’s not so much about finding people who are loyal to one digital communications channel as it is about identifying people who are comfortable with digital communication as a new modality. Digital conversation savvy people are having conversations in multiple places online - email AND social media - rather than one place or another. This is why those more engaged in social media are also more connected to their inboxes. The mindset set translates and skill at using one online communication channel tends to translate to skill at using others.
Let's take a moment to remind ourselves of how email is the backbone of how many social media sites push content to members in order to pull them back to the social network.
So, how do you integrate email specifically with social media? Here are four ways I'm going to dive into in more detail. First, include the option in your email campaign deployment to host your email message as a Web page and then tweet links to either that Web-version of your email, or the subsequent landing pages it leads to. Second, include “share to social network” buttons in your email so your list members can share your information through their own social media pages, thereby reaching extended audiences for you. Third (slide) . . . I’ll show you examples of all four of these approaches.
Social media continues the conversation started in email.
This is a content leverage strategy – content extension. It’s really social bookmarking, but can get you retweets and viral lift
In addition to including share to social bookmarking buttons in your email messages, you also want your email list members to be able to find your social media pages on their favorite networks. Here's an email from the Chicago Convention and Tourism bureau that illustrates how they do that. I love that they put this call to action in the pre-header where it's most visible. In fact, build it into your email design template if you can.
In addition to including share to social bookmarking buttons in your email messages, you also want your email list members to be able to find your social media pages on their favorite networks. Here's an email from the Chicago Convention and Tourism bureau that illustrates how they do that. I love that they put this call to action in the pre-header where it's most visible. In fact, build it into your email design template if you can.
Fourth, proactively INVITE your email list to interact with you on social network sites. Just ask them! This is a great strategy I see more and more and works well to announce your presence if you're new to a major social media platform. It helps conversion if you explain why people should connect to you on social media. Recent research indicates they do so with the expectation of getting discounts and deals, so if you'll be providing those kinds of incentives to your social media friends and followers then explicity tell them that in the email. Here's an example from Seasons 52 . . .
Fourth, proactively INVITE your email list to interact with you on social network sites. Just ask them! This is a great strategy I see more and more and works well to announce your presence if you're new to a major social media platform. It helps conversion if you explain why people should connect to you on social media. Recent research indicates they do so with the expectation of getting discounts and deals, so if you'll be providing those kinds of incentives to your social media friends and followers then explicity tell them that in the email. Here's an example from Seasons 52 . . .
What I love about email and social media is the synergy between the two - how one can grow the other and vice versa.
The great thing about this is not only do you use Twitter to drive people to your email content (either email hosted as Web page or the email’s landing page) but you get residual lift from RTs. Especially good whenever you publish a new issue of your e-newsletter
Here's another example of linking from within an email message to video hosted externally - this time on YouTube. The objective of this message from Defenders of Wildlife is to obtain support and donations to help save Idaho Wolves. Right at the top of the message is an invitation to watch the video, next to a mini console player which is an active link to the video on YouTube. An added push is the celebrity endoresement by actress Ashley Judd. There are plenty of other creative bells and whistles going on in this email message, but let's look at where the video link takes us.