Facebook 101 for Business
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This document provides information about using Facebook for business purposes. It discusses setting up a Facebook page for a business as well as tips and best practices for creating and sharing content. Potential uses for social media that are outlined include sharing news, running promotions and competitions, providing customer service, and advertising. The document also cautions against some practices like overposting or asking questions without responding.
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Facebook 101 for Business
- 2. Capital Region Online Marketing: Facebook 101 for Business Presented by: Threesides Marketing
- 3. Housekeeping
- 4. RDA Southern InlandRegion Key Initiatives • South East Region of Renewable Energy Excellence • Regional Sponsored Migration Scheme • Southern NSW Harvest Association • Capital Region Digital Enterprise Program (pink areas only) How We CanHelp You • Access to government programs • Advice and training • Sourcing skilled labour • Grants - support and data • Networks and contacts
- 5. Find out More Richard Everson Project Officer Mob. 0427 27 27 54 richard@rdasi.org.au www.rdasi.org.au
- 7. What can we achieve today? Inspire Direct Inform
- 8. Learning outcomes 1. Identify ways to build your audience and keep up with creating content on Facebook 2. Understand simple ways to run competitions and build a database 3. Know how to connect with other businesses on Facebook 4. Understand the basics of Facebook advertising
- 9. Where does SOCIAL fit in your online marketing?
- 10. Online marketing Strategy Website Exposure / Listings Links / connections Search Engines SEO/SEM Conversion / Sales Direct marketing Social Media
- 12. Businesses with social media presence
- 13. Social networks used by business
- 14. How often do you update your social media sites?
- 15. Get started in Facebook for business
- 16. Timeline Cover photo Profile photo Publisher / composer Posts Apps Photo Albums About us Help (www.facebook.com/ help) Anatomy of a Facebook page
- 17. New format
- 24. How to do it 1. Setup personal account 2. Use it to setup business page 3. Log into personal page to manage business page 4. Post as the page or as yourself
- 25. 10 smart uses for social media 1. News, updates and information 2. Competitions 3. Offers and sales promotions 4. Behind the scenes 5. Event information 6. Research 7. Advertising 8. Customer service and feedback 9. Product Development 10. Open 24/7
- 26. 1. News, updates and information
- 27. 2. Competitions
- 28. 3. Offers and sale promotions
- 29. 4. Behind the scenes
- 32. 7. Advertising
- 35. 10. Open 24/7
- 36. Will I get flooded with comments on my Facebook? Will the complainers find a new outlet?
- 37. Type of issue Response Straight Problems – Issue with your product or service and person has laid out exactly what went wrong. Respond directly and quickly Constructive Criticism – When the comment comes with a suggestion attached. Respond and take on board Merited Attack – Essentially, you or your company did something wrong, and someone is angry. Respond , follow up, move offline if necessary Trolling/Spam – No valid reason for being angry at you Ignore, block, ban Negative response options Adapted from http://mashable.com/2010/02/21/deal-with-negative-feedback/
- 38. 1. Facebook ads / Promoted posts 2. Account setup / customisation 3. Custom Pages / Third Party app costs 4. Planning and strategy 5. Training 6. Community Management 7. Developing content – photo / video 8. Website integration 9. Competitions 10. Reporting tools and analysis Where to spend $$ in Facebook
- 40. Photos Videos Questions Quick Answers Insights Light entertainment Seeing other people Finding out more about you Attention + to feel special Your Facebook fans love…
- 41. Facebook ‘buzz’ words? Engagement – likes, comments, shares, clicks Reach – people who see your content Impressions – how many times people see your content The Facebook Algorithm – the way Facebook determines what content to show each user
- 43. 1. Selling in every post 2. Negativity 3. Slow responses 4. Asking questions without replying 5. Over posting 6. Talking about yourself 7. Not setting a time budget 8. Fake answers Things to avoid
- 46. 1. Facebook ads (RHC) 2. Sponsored Stories 3. Likes Campaign 4. Facebook Offers Advertising Options
- 47. Page Post Engagement Page Likes Website Clicks Offers
- 51. Evaluation: Facebook insights – your #1 tool
- 52. Market your marketing 1. Look for influential individuals who will help get the word out. 2. Personally invite members via email 3. Promote in offline channels (Print / onsite) 4. Promote in online channels (web / email) 5. Build relationships with other businesses through follows, likes, shares, cross promotions
- 54. Constantly changing the setup Not always stable Search is pretty bad Privacy is not a default Can be a maze and help file isn’t that helpful Ads manager can be confusing A time eater…! What sucks about facebook
- 55. Facebooks’ ‘Facebook for business’ Facebook business page https://www.facebook.com/marketing
- 58. Workshops and Consultations Workshops – Series of 17 workshop topics over the next 12 months – Free sessions – subsidised by federal government – in Queanbeyan and across the region Digital Consultations – Face-to-face in your business – Develop and digital business plan – Identify 3 get started now actions – Help you start in the right digital direction
- 59. Workshop feedback https://forms.communications.gov.au/ enterprisegroupfeedback Verification word: training
- 60. Stay in touch Website: www.crde.com.au Call the office: 62970933 Stay on our email list Tell a friend!
Editor's Notes
- Talk about wifi Bags under table, look out for cords Mention the tablets Feedback forms – printed this time for those who have been before Booking sheet at the back
- Their Mission To provide energised leadership, share innovative solutions, broker positive relationships and deliver valued projects to the region. Find out more with the regional plan snapshots
- My role + Clint
- Provide you with the info you need to get started. Inspire you to do it yourself. Direct you to where you can go next as tonight is only 2 hours. Who has done a CRDE training workshop before? Consultations.
- Who’s on FB? Quick raise of hands. Personal and then business.
- Important, but small part of your online marketing strategy.
- Is it the right social media platform for you? Eg. hospitality – TA, LinkedIn – professional & business to business
- FB leader – point out 2013 stats. 2014 stats have not been released yet. Why do you think large businesses have Facebook more than the smaller ones? (resource intensive) Don’t have to be active 24/7. Penalise from not posting in a year. You wouldn’t let the phone ring out for a whole year.
- Small business column – 4x FB over Twitter, followed by LinkedIn. Again consider your client base and customer needs
- Recommend around 3 times a week, overposting can be annoying. Eg mamamia. Be consistent. Would you email every single day? If you haven’t posted in a month people will think you don’t care.
- Let’s get started
- New format Cover photo – text in cover image – no more 20% text – eye catching – no CTA – Scales to mobile Profile image – logo – pops up every time you post Likes – shows my friends who have liked the page About – keep up to date – often forgotten – key words – opening hours Left hand is for apps – Right is for posts/comments App – is an integration of a third party tool, such as an app to SM platform Photo album – under apps Timeline – top right – history timeline
- Logged into as admin
- Pick appropriately. Majority will be local biz or place There are different fields in the about depending on what category you choose
- Facebook managers. Admin should be the business owner. Never have just one page manager. Poachers example.
- The other way to do it. Multiple Facebook profiles.
- Gmail vs business email. Work functions, professional photo. Alcohol. Interesting face.
- Switch accounts, a couple of ways. Triangle in the corner.
- 40% - news & info 40% - personality 20% - direct sell / promotions (roughly) Eg. birds nest
- Has anyone entered a comp on FB?
- How to videos – don’t give away your secrets, snippets here and there. People love babies and puppys.
- Organic reach on events has just increased Be careful, by clicking attending peeps think it is a registration, if you require additional registration be clear.
- Keep an eye on what your competitors are doing. Steal like an artist. Insights
- Will go further in depth with this later, but this is an example of a news feed. Interest targeting Age, location etc
- Tried phone & email, turn to SM Responding to online reviews in 2 weeks
- You don’t have to be open 24/7 but your fans will be. Respond consistently.
- Time to train staff Build community – they’ll respond for you
- Can go through this with you in your consultation
- Algorithm is ever changing – but some things remind the same.
- Sit down, have a think, represent 6 different themes, different months, each column is a week. Scheduling (little clock in the post section)
- Number one mistake. Think about the pages you love on FB.
- Huge audience to reach for your business. 1 billion people. Sophisticated targeting to reach your target audience Pay as little or as much as you want Pay to play, organic reach is decreasing
- 4 main types you will use
- Targeting
- Campaign. Newspaper won’t give you that
- Ad set
- Download from Facebook
- Stable – glitches and bugs Search – has improved recently (graph search)
- Any questions yo
- Don’t forget the sign in sheet
- End of September Booking sheet If you don’t want to have it at your biz, you can have it at Queanbeyan RDASI, Goulburn RDASI or Threesides in Dickson
- Feedback forms in person