Clickagy is a programmatic ad buying platform built around proprietary targeting intelligence, adapting in real-time to fluctuations in market conditions and unique campaign data.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
How Dynamic Search Ads Can Supercharge Your SEM CampaignsAdStage
The document discusses how to leverage dynamic search ads (DSAs) to improve search engine marketing campaigns. It covers how DSAs work, who should use them, their pros and cons, best practices, and advanced automated strategies. DSAs allow advertisers to target long-tail search queries without having to create many individual ads. The document provides tips on setting up DSAs, optimizing with negative keywords and analytics, and using automation to further optimize bids, budgets, and ad pausing based on performance metrics.
Quora is introducing a new advertising option to reach its over 100 million monthly users. [1] The text-based ad unit allows advertisers to provide a brand name, header, supporting text, call to action button and URL. [2] Ads will be placed on question pages and can be targeted by topic, device platform or location. [3] Quora will provide pixel tracking for conversion measurement and uses an auction system to determine pricing and campaign delivery.
This document discusses the concept of "One Metric Marketing" which aims to align sales and marketing teams around a single priority metric. It advocates that focusing daily actions on optimizing a single metric, like app installs, can drive long term success. The document provides Salesforce as an example where focusing on increasing the number of app installs aligned their teams and product management. It also includes a how-to guide for implementing One Metric Marketing with steps like clarifying priorities, evaluating metrics, gaining consensus, and being willing to revisit the metric.
Google shared information with ReachLocal indicating they have advantages over competitors due to their direct access to Google's platform, ability to make real-time bidding adjustments, and quality of ad groups. Google reported that ReachLocal pays less on average for Google AdWords than competitors and individual users. A graph from Google showed that ReachLocal pays less for client ads than other industry averages. This is good news for ReachLocal and clients, as clients get more value from their advertising dollars through ReachLocal's technology and experience in digital marketing.
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
NetElixir University will share their perspectives on the biggest developments from Google Marketing Live in our third Modern Search Month webinar. You’ll hear their expert takes on:
- Discovery Ads
- Gallery Ads
- New Google Shopping experience
- Other key updates
The document discusses 7 steps for effective search marketing:
1. Refine keyword bids through testing different bid levels and monitoring volume and efficiency.
2. Target ideal search result positions to increase traffic through higher click-through rates.
3. Optimize ad copy to attract users and drive clicks by addressing their needs and distinguishing your offering.
4. Select keywords that generate the most relevant and responsive traffic.
5. Leverage specialized matching options like phrase and exact matches.
6. Use contextual campaigns to reach users searching related topics.
7. Monitor campaigns for click fraud to ensure costs are well-spent. Automating these processes through tools can help scale efforts.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
How Dynamic Search Ads Can Supercharge Your SEM CampaignsAdStage
The document discusses how to leverage dynamic search ads (DSAs) to improve search engine marketing campaigns. It covers how DSAs work, who should use them, their pros and cons, best practices, and advanced automated strategies. DSAs allow advertisers to target long-tail search queries without having to create many individual ads. The document provides tips on setting up DSAs, optimizing with negative keywords and analytics, and using automation to further optimize bids, budgets, and ad pausing based on performance metrics.
Quora is introducing a new advertising option to reach its over 100 million monthly users. [1] The text-based ad unit allows advertisers to provide a brand name, header, supporting text, call to action button and URL. [2] Ads will be placed on question pages and can be targeted by topic, device platform or location. [3] Quora will provide pixel tracking for conversion measurement and uses an auction system to determine pricing and campaign delivery.
This document discusses the concept of "One Metric Marketing" which aims to align sales and marketing teams around a single priority metric. It advocates that focusing daily actions on optimizing a single metric, like app installs, can drive long term success. The document provides Salesforce as an example where focusing on increasing the number of app installs aligned their teams and product management. It also includes a how-to guide for implementing One Metric Marketing with steps like clarifying priorities, evaluating metrics, gaining consensus, and being willing to revisit the metric.
Google shared information with ReachLocal indicating they have advantages over competitors due to their direct access to Google's platform, ability to make real-time bidding adjustments, and quality of ad groups. Google reported that ReachLocal pays less on average for Google AdWords than competitors and individual users. A graph from Google showed that ReachLocal pays less for client ads than other industry averages. This is good news for ReachLocal and clients, as clients get more value from their advertising dollars through ReachLocal's technology and experience in digital marketing.
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
NetElixir University will share their perspectives on the biggest developments from Google Marketing Live in our third Modern Search Month webinar. You’ll hear their expert takes on:
- Discovery Ads
- Gallery Ads
- New Google Shopping experience
- Other key updates
The document discusses 7 steps for effective search marketing:
1. Refine keyword bids through testing different bid levels and monitoring volume and efficiency.
2. Target ideal search result positions to increase traffic through higher click-through rates.
3. Optimize ad copy to attract users and drive clicks by addressing their needs and distinguishing your offering.
4. Select keywords that generate the most relevant and responsive traffic.
5. Leverage specialized matching options like phrase and exact matches.
6. Use contextual campaigns to reach users searching related topics.
7. Monitor campaigns for click fraud to ensure costs are well-spent. Automating these processes through tools can help scale efforts.
Pay Per Click (PPC) advertising involves paid ads that appear in search engine results. When someone clicks an ad, the searcher is taken to a predetermined webpage and the search engine charges the advertiser a fee. PPC ads are tied to keyword phrases relevant to the advertiser's target market. Advertisers bid on keywords and their ad placement is determined by the bid as well as quality scores. Higher quality content, ads, and campaign performance result in higher click-through rates and lower costs per click. PPC services include keyword research, grouping keywords into effective campaigns, and ongoing campaign management through data analysis and optimization.
Leaf Grow is a smart automation and insights platform for Facebook and Instagram Ads, it abstracts all the complexity from setting and optimising your ads campaigns while providing you with in-app expert support by Facebook-Certified Marketing consultants that can advise you on your campaigns and provide you with support on Facebook Ads Manager.
This document discusses the services provided by Hellas Marketing, a Greek marketing company. It aims to consolidate all services that businesses need today by providing integrated solutions through strategic collaborations with experts. Hellas Marketing works to fill the gap between businesses and their growth rates. It offers services such as website development, e-commerce solutions, marketing consulting, mobile solutions, and business management support.
IMarketingOnly provides internet marketing services including SEO, PPC, social media marketing, email marketing, and website design and development. They help businesses get found online through search engine optimization and content marketing. IMarketingOnly also offers paid search advertising and responsive website and email marketing to generate traffic. They have developed tools that help website visitors achieve their goals, ranging from golf handicapping systems to rental property listings.
This document summarizes a three-phase PPC campaign for Funky Pigeon to increase Father's Day sales by 40% while reducing spend by 40%. Phase 1 focused on maximizing search performance through keyword, creative, and automation optimizations. Phase 2 added precise audience targeting using demographics and retargeting. Phase 3 expanded reach across social, video and display. The results included a 1763% ROI increase, 35% higher clickthrough rate, and 210% more sales. The client was pleased with Found's performance, energy and attention to detail.
Intro to Programmatic Advertising with Matt Prohaska from Prohaska ConsultingStukent Inc.
This document provides an overview of advertising technology and programmatic advertising. It defines programmatic advertising as an automated, technology-driven method of buying, selling, and fulfilling digital ads that replaces traditional manual processes. It then summarizes key components of the programmatic advertising ecosystem like data management platforms (DMPs), supply-side platforms (SSPs), demand-side platforms (DSPs), and real-time bidding (RTB). The document aims to help readers understand the complex plumbing and players involved in modern programmatic advertising.
Adtegrity is a digital advertising agency that delivers cross-screen advertising through display, mobile, and video ads. They have extensive reach through strategic partnerships and work with brands to develop customized solutions using data-driven targeting and optimization tools. Clients benefit from Adtegrity's expertise, powerful technology, and focus on performance.
The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment.
Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers.
Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.
This document discusses digital marketing and provides an overview of key concepts. It defines digital marketing as marketing using digital technologies like the internet and mobile phones. Benefits include high ROI, targeting interested audiences, starting with low budgets, and controlling advertising locations, budgets and times. Digital marketing techniques covered are SEO, SEM, SMO and SMM. SEO optimizes websites for search engines, PPC involves paying for ad placement, SMM uses social media as a marketing tool, and content writing provides relevant website content. In conclusion, a career in digital marketing offers opportunities like becoming an entrepreneur, freelancer, or working professionally for companies.
Digital marketing is the marketing of products or services using digital technologies like the internet, mobile phones, and display advertising. It uses various strategies like SEO, PPC, social media marketing, content marketing, and affiliate marketing together to drive relevant traffic to a business and convert visitors into loyal customers. Some benefits of digital marketing include improved conversion rates, higher revenues, higher ROI, and real-time results.
This document discusses achieving marketing objectives through digital technologies. It outlines key steps in the digital marketing process: setting objectives, defining a strategy, implementing the strategy, and measuring/improving. It also discusses categories of digital marketing channels, assessing the marketplace, defining online value propositions, and implementing and monitoring online marketing plans. The overall process aims to help businesses effectively use digital technologies to meet their marketing and business goals.
It’s an amazing time to be a marketer—but also an incredibly challenging one. Consumer attention is fractured across countless channels and screens while data grows exponentially. Meanwhile, CMOs and agencies are under tremendous pressure to produce more results with less budget.
But super-intelligent programmatic marketing can help you meet these demands head-on, and come out with better results than ever before. Rocket Fuel's VP of Marketing Rhonda Shantz will walk through how marketers can take advantage of programmatic today, including how to:
-Engage a consumer across all of his/her devices to drive him/her from awareness to conversion and beyond.
-Target people, not devices.
-Leverage machine learning for higher conversions and deeper marketer insight to make more meaningful connections across the consumer journey.
-Connect offline CRM data to access anonymous online profiles to address offline consumers in any programmatic channel.
Omni channel retargeting uses tracking pixels and cookies to identify website visitors and target them with ads across multiple online channels, including search engines, social media sites, and other websites. This retargeting approach aims to remind visitors who didn't convert on earlier visits in order to drive them back to the website to make a purchase. Retargeting ads have been shown to reach 98% of visitors who don't convert immediately and can improve brand exposure, ad effectiveness, and the ability to reach the right audience.
Zimo Infotech LLP is a Limited Liability Partnership firm incorporated on 04 Jan. 2018. It is registered at Registrar of Companies, Chandigarh.
https://www.zimoinfotech.com/
Google Ads allows businesses to advertise on Google search results pages in order to drive immediate traffic and leads to their websites. It provides targeted advertising opportunities to reach customers searching online for relevant products and services. Google Ads campaigns can be set up in under a day and generate consistent website traffic. This search engine marketing strategy helps businesses build their brand identity and is more cost effective than traditional marketing methods for driving online conversions.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This document discusses how machine learning technologies can be used in various business applications such as marketing, customer analytics, and image recognition. It provides examples of companies like Netflix and Amazon that are successfully using machine learning. It also outlines a layered approach for implementing these technologies and discusses some limitations and cautions when adopting machine learning.
How do we work?
- Scrum approach
We use the Scrum approach to keep our team focused on the main project goals, improve the communication process and get results faster.
- Performance reports
You can get complex reports about performance attributes for a specified period. This helps you to compare metrics with the initial objectives.
- Regular communications
It is crucial to gain a good understanding of all your expectations. Regular communication helps to optimize the project implementation process.
- Personal assistance
We assigned an experienced assistant to ensure that everything runs smoothly. We will work directly with you on every aspect of your project.
Simpliti is an end-to-end digital marketing solution provider offering various services including digital strategy consulting, SEO, PPC management, social media optimization, mobile marketing, online reputation management, and link building. They strive to understand their clients' businesses and goals to devise effective strategies for customer acquisition, brand awareness, and driving ROI through digital channels.
Direct Logic Sports Marketing Presentation 2012Ned Barrett
Direct Logic provides sports marketing services including building websites and databases, search engine optimization, email marketing, online promotions, and data analytics. Their goal is to help clients attract new customers and maximize the lifetime value of existing customers through effective one-to-one digital marketing strategies and techniques. They have experience building successful marketing programs for clients across various sports industries.
PPC (Pay-Per-Click) advertising is an effective digital marketing strategy that delivers quick and measurable results. In 2023, PPC advertising continues to be a game-changer for businesses seeking to maximize their online presence and drive significant ROI.
Let's explore six powerful benefits of PPC advertising that can propel your business to new heights.
Pay Per Click (PPC) advertising involves paid ads that appear in search engine results. When someone clicks an ad, the searcher is taken to a predetermined webpage and the search engine charges the advertiser a fee. PPC ads are tied to keyword phrases relevant to the advertiser's target market. Advertisers bid on keywords and their ad placement is determined by the bid as well as quality scores. Higher quality content, ads, and campaign performance result in higher click-through rates and lower costs per click. PPC services include keyword research, grouping keywords into effective campaigns, and ongoing campaign management through data analysis and optimization.
Leaf Grow is a smart automation and insights platform for Facebook and Instagram Ads, it abstracts all the complexity from setting and optimising your ads campaigns while providing you with in-app expert support by Facebook-Certified Marketing consultants that can advise you on your campaigns and provide you with support on Facebook Ads Manager.
This document discusses the services provided by Hellas Marketing, a Greek marketing company. It aims to consolidate all services that businesses need today by providing integrated solutions through strategic collaborations with experts. Hellas Marketing works to fill the gap between businesses and their growth rates. It offers services such as website development, e-commerce solutions, marketing consulting, mobile solutions, and business management support.
IMarketingOnly provides internet marketing services including SEO, PPC, social media marketing, email marketing, and website design and development. They help businesses get found online through search engine optimization and content marketing. IMarketingOnly also offers paid search advertising and responsive website and email marketing to generate traffic. They have developed tools that help website visitors achieve their goals, ranging from golf handicapping systems to rental property listings.
This document summarizes a three-phase PPC campaign for Funky Pigeon to increase Father's Day sales by 40% while reducing spend by 40%. Phase 1 focused on maximizing search performance through keyword, creative, and automation optimizations. Phase 2 added precise audience targeting using demographics and retargeting. Phase 3 expanded reach across social, video and display. The results included a 1763% ROI increase, 35% higher clickthrough rate, and 210% more sales. The client was pleased with Found's performance, energy and attention to detail.
Intro to Programmatic Advertising with Matt Prohaska from Prohaska ConsultingStukent Inc.
This document provides an overview of advertising technology and programmatic advertising. It defines programmatic advertising as an automated, technology-driven method of buying, selling, and fulfilling digital ads that replaces traditional manual processes. It then summarizes key components of the programmatic advertising ecosystem like data management platforms (DMPs), supply-side platforms (SSPs), demand-side platforms (DSPs), and real-time bidding (RTB). The document aims to help readers understand the complex plumbing and players involved in modern programmatic advertising.
Adtegrity is a digital advertising agency that delivers cross-screen advertising through display, mobile, and video ads. They have extensive reach through strategic partnerships and work with brands to develop customized solutions using data-driven targeting and optimization tools. Clients benefit from Adtegrity's expertise, powerful technology, and focus on performance.
The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment.
Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers.
Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.
This document discusses digital marketing and provides an overview of key concepts. It defines digital marketing as marketing using digital technologies like the internet and mobile phones. Benefits include high ROI, targeting interested audiences, starting with low budgets, and controlling advertising locations, budgets and times. Digital marketing techniques covered are SEO, SEM, SMO and SMM. SEO optimizes websites for search engines, PPC involves paying for ad placement, SMM uses social media as a marketing tool, and content writing provides relevant website content. In conclusion, a career in digital marketing offers opportunities like becoming an entrepreneur, freelancer, or working professionally for companies.
Digital marketing is the marketing of products or services using digital technologies like the internet, mobile phones, and display advertising. It uses various strategies like SEO, PPC, social media marketing, content marketing, and affiliate marketing together to drive relevant traffic to a business and convert visitors into loyal customers. Some benefits of digital marketing include improved conversion rates, higher revenues, higher ROI, and real-time results.
This document discusses achieving marketing objectives through digital technologies. It outlines key steps in the digital marketing process: setting objectives, defining a strategy, implementing the strategy, and measuring/improving. It also discusses categories of digital marketing channels, assessing the marketplace, defining online value propositions, and implementing and monitoring online marketing plans. The overall process aims to help businesses effectively use digital technologies to meet their marketing and business goals.
It’s an amazing time to be a marketer—but also an incredibly challenging one. Consumer attention is fractured across countless channels and screens while data grows exponentially. Meanwhile, CMOs and agencies are under tremendous pressure to produce more results with less budget.
But super-intelligent programmatic marketing can help you meet these demands head-on, and come out with better results than ever before. Rocket Fuel's VP of Marketing Rhonda Shantz will walk through how marketers can take advantage of programmatic today, including how to:
-Engage a consumer across all of his/her devices to drive him/her from awareness to conversion and beyond.
-Target people, not devices.
-Leverage machine learning for higher conversions and deeper marketer insight to make more meaningful connections across the consumer journey.
-Connect offline CRM data to access anonymous online profiles to address offline consumers in any programmatic channel.
Omni channel retargeting uses tracking pixels and cookies to identify website visitors and target them with ads across multiple online channels, including search engines, social media sites, and other websites. This retargeting approach aims to remind visitors who didn't convert on earlier visits in order to drive them back to the website to make a purchase. Retargeting ads have been shown to reach 98% of visitors who don't convert immediately and can improve brand exposure, ad effectiveness, and the ability to reach the right audience.
Zimo Infotech LLP is a Limited Liability Partnership firm incorporated on 04 Jan. 2018. It is registered at Registrar of Companies, Chandigarh.
https://www.zimoinfotech.com/
Google Ads allows businesses to advertise on Google search results pages in order to drive immediate traffic and leads to their websites. It provides targeted advertising opportunities to reach customers searching online for relevant products and services. Google Ads campaigns can be set up in under a day and generate consistent website traffic. This search engine marketing strategy helps businesses build their brand identity and is more cost effective than traditional marketing methods for driving online conversions.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This document discusses how machine learning technologies can be used in various business applications such as marketing, customer analytics, and image recognition. It provides examples of companies like Netflix and Amazon that are successfully using machine learning. It also outlines a layered approach for implementing these technologies and discusses some limitations and cautions when adopting machine learning.
How do we work?
- Scrum approach
We use the Scrum approach to keep our team focused on the main project goals, improve the communication process and get results faster.
- Performance reports
You can get complex reports about performance attributes for a specified period. This helps you to compare metrics with the initial objectives.
- Regular communications
It is crucial to gain a good understanding of all your expectations. Regular communication helps to optimize the project implementation process.
- Personal assistance
We assigned an experienced assistant to ensure that everything runs smoothly. We will work directly with you on every aspect of your project.
Simpliti is an end-to-end digital marketing solution provider offering various services including digital strategy consulting, SEO, PPC management, social media optimization, mobile marketing, online reputation management, and link building. They strive to understand their clients' businesses and goals to devise effective strategies for customer acquisition, brand awareness, and driving ROI through digital channels.
Direct Logic Sports Marketing Presentation 2012Ned Barrett
Direct Logic provides sports marketing services including building websites and databases, search engine optimization, email marketing, online promotions, and data analytics. Their goal is to help clients attract new customers and maximize the lifetime value of existing customers through effective one-to-one digital marketing strategies and techniques. They have experience building successful marketing programs for clients across various sports industries.
PPC (Pay-Per-Click) advertising is an effective digital marketing strategy that delivers quick and measurable results. In 2023, PPC advertising continues to be a game-changer for businesses seeking to maximize their online presence and drive significant ROI.
Let's explore six powerful benefits of PPC advertising that can propel your business to new heights.
EDS is a pioneer in location-based mobile advertising. They process 100GB of location data per hour and analyze 26BN bid requests daily. Their proprietary technology layers locations onto user journeys across devices to target and retarget audiences. Their services include geo-fencing, historical location data, cross-device targeting, and reporting on key metrics like store visits and brand sentiment. They provide comprehensive digital marketing strategies, set up search, display, and video campaigns, and optimize campaigns on an ongoing basis through keyword, ad, and targeting adjustments with monthly reporting.
This document discusses how predictive targeting can help marketers reach more high-quality prospects than competitors by using more than 2000 variables and powerful algorithms to analyze past and current consumer actions. Predictive targeting allows marketers to discover unique audiences that competitors cannot find, improve response rates, reduce costs, and automatically optimize campaigns for better ROI. Sophisticated machine learning algorithms are used to build and adjust custom audiences in real-time as campaigns run.
This deck was created to showcase some of the various tools and capabilities that our company has. The deck is segmented in to pieces so that a salesperson can select the content that is relevant to their pitch.
I designed the entire deck, based off of a template that was company approved previously. The wheel concept allows for interactivity, and serves as a link to each segment. The overall style is somewhat sterile since it is made for a corporate setting, but I think overall it has a nice and clean aesthetic.
Looking for a reliable PPC consultant in London? Our PPC management & marketing agency delivers outstanding results for your business. Brands can reassert their profitability by using pay-per-click ads to increase conversion.
GRIN is influencer marketing software that allows users to find influencers, manage outreach and campaigns, track performance and payments, and generate reports. Key features include searching over 80 million influencers across social networks, sending mass personalized outreach, importing influencer data into a CRM, running unlimited campaigns, accessing user-generated content, and integrating with ecommerce platforms. The software aims to simplify influencer marketing tasks and provide support.
Adapts Media provide a full Ad Operations service to you because:
1) It is Cost-effective
2) It Saves resources that you are not willing to hire or spend money on.
3) We have the right talent for the right job
4) We give you the best in the industry Turn-around time
5) Impeccable service
We are also rockstars in all digital marketing services:
- SEO/SEM
- Pay per click services
- Performance-based campaigns
- Creative designing
- Social Media Marketing
www.AdaptsMedia.Com Contact at :- info@adaptsmedia.com Call :- +971585601701
Scott Cohen founded 180Fusion in his basement and grew it into one of the fastest growing marketing firms in America through partnerships with major companies like Google and Georgetown University. 180Fusion provides pay-per-click solutions, social advertising, ecommerce display advertising, mobile advertising, and lead generation services. They use metrics-driven strategies and proprietary tools to optimize campaigns and focus on key performance indicators.
This document provides an overview of the services offered by Your Online Conversation Digital Marketing. They offer various digital marketing services including PPC, social media marketing, web design and development, SEO, technology services like domain hosting and email hosting, call center services, software development, and creative services like logo design and graphic design. They have experience working with clients across different industries for over 15 years. Their goal is to provide customized digital marketing solutions to help businesses attract new customers and engage with their markets online.
Adtaxi is a digital marketing organization that helps advertisers solve complex marketing challenges through custom and data-driven solutions. It takes a holistic approach across channels like search, social media, and display advertising to understand the consumer journey. Adtaxi aims to simplify digital marketing for clients by managing all solutions through one platform and vendor. It uses its proprietary Magellan optimization platform and provides transparent reporting to maximize clients' return on advertising spend. A case study example showed how Adtaxi's performance-based approach drove a 590% return on investment for a Utah resort client.
Adtegrity delivers cross-screen advertising through display, mobile, and video ads using strategic relationships with top properties and inventory sources for global reach. Leveraging data from proprietary targeting and optimization tools, Adtegrity increases engagement and performance for clients. Adtegrity provides campaign management through strategic planning, targeting, optimization, and analysis tailored for each client.
SIGMA Marketing Group helps clients maximize their return on investment through customer analytics, strategic communications, and marketing optimization. They combine customer data sources to understand each client's customer base and develop targeted marketing programs to meet customer and business needs. SIGMA's solutions are aimed at driving revenue, increasing customer loyalty and satisfaction, and achieving the highest return on marketing spend.
The document summarizes the capabilities of Spot200 & PerfSpot Agency Media including:
- Reaching over 5 billion impressions and 200 countries monthly through thousands of premium publishers
- Advanced targeting capabilities including behavioral, demographic, and geographic targeting
- Dynamic pricing that optimizes rates based on campaign goals
- Social media marketing options through sites like Facebook and extensive targeting on the PerfSpot social network
- Detailed reporting and optimization of campaigns
Blackglass provides fully integrated online marketing campaigns including search engine marketing, search engine optimization, social media marketing, email marketing, and affiliate marketing. They focus on localized and targeted campaigns and ongoing analysis and optimization to drive success. Blackglass has experience with female-skewed websites and uses an approach focused on television, telephone, and word-of-mouth marketing to women. Measurement and analysis of campaign performance is crucial.
This document provides an overview of various online advertising and marketing solutions offered by BOC Partners to help businesses attract local customers. These include search engine optimization to improve local search rankings, paid search advertising, digital display ads, database marketing through email lists, reputation management monitoring online reviews, and promoting used vehicle inventory across a network of auto shopping websites. The solutions described aim to bring qualified local leads to businesses through measurable online channels.
RCI is the leader in vacation exchange, offering the world’s largest vacation exchange network and providing first-to-market innovations, and unrivaled products and services to enhance the vacation ownership experience.
The document discusses pay-per-click (PPC) advertising. It notes that PPC is both simple in concept but complex in practice, and can be an effective advertising method. PPC allows advertisers to display ads in search engines when users search for related terms. Advertisers bid against each other to determine ad placement, with higher bids resulting in higher ad placement. PPC provides trackable results and leads to qualified potential customers.
Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...Gerris
This document discusses micro-influencer marketing and outlines Chris Abraham's philosophy and approach. It provides tips on finding and engaging micro-influencers, including collecting lists segmented by tier and demographics, pitching them effectively, analyzing results, and a current client example. The presentation aims to explain how to reach beyond top influencers to the long tail through bulk email outreach and relationship building.
Micro-Influencer Marketing is 1% Inspiration, 99% PerspirationGerris
This document summarizes a presentation on micro-influencer marketing. It discusses finding and engaging with micro-influencers on various social media platforms and blogs. It emphasizes reaching beyond top influencers to the long tail of micro-influencers. The presentation provides tips on setting goals, monitoring conversations, discovering influencers, engaging them through pitches, and analyzing campaign results.
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Gerris
This is a presentation I am giving to the Elements of Communications Planning class at Georgetown a fun-filled presentation about earned media influencer marketing.
How to Use Influencer Marketing To Promote Your Book Gerris
The document discusses how authors can use influencer marketing to promote their books through social media. It recommends identifying relevant online influencers and bloggers, then treating them well by being responsive, providing review copies of books, and spending time with them. While top media sites are competitive, authors should also seek influencers in niche communities to build their brand. Outreach can be done cheaply using tools like spreadsheets or paid services that help track influencers. The key is engaging wherever potential influencers spend time online.
This document provides instructions on how to manage a Wikipedia page. It discusses becoming notable through citations, becoming part of other pages initially, and then the pros and cons of having a Wikipedia page. It outlines how to become a Wikipedian by registering for an account, creating a user page, and learning wiki markup language. It emphasizes persistence, following the rules, and dealing with edits from other Wikipedians. The overall message is that managing a Wikipedia page is a process that requires citations, patience, and working within the Wikipedia community and rules.
This document outlines various marketing and advertising offerings from a media company focused on social media and startups. It describes the company's mission to be a respected voice in these communities and its methodology of creating win-win partnerships with clients. Various sponsorship and advertising opportunities are listed, including events, webinars, newsletter placements, website banners, and job postings. Key metrics on the company's readership and social media following are also provided.
Digital and Online Reputation Management by Chris Abraham of Gerris for The S...Gerris
We invite you to join us online to learn about digital and online reputation management. December 19th, 2014 1pm - 2pm EST
Online reputation management (ORM) is the practice of making people and businesses look their best on the Internet. To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading, or outdated material which can adversely influence how web searchers view them. Online reputation management is akin to defensive SEO.
Presenter: Chris Abraham
Chris Abraham is Gerris digital's founder and principal consultant. Gerris is a full-service digital strategy firm that reaches deeper into the conversation than any other agency anywhere. Gerris digital offers Internet and digital strategy consulting services. Gerris reaches deeper into the conversation online than any other agency anywhere. Chris is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response and brings these skills and the skills of his partners, associates, and staff to Gerris.
Have questions about Digital and Online Reputation Management? Contact The Social Media Monthly
This isn't the official Gerris capabilities deck but a preliminary draft. I call it the Kitchen Sink capabilities deck because I brainstormed everything Gerris is capable of into one very long deck that emcompasses everything, including the kitchen sink.
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner. Chris Abraham has been doing blogger outreach and influencer engagement campaigns for top global brands since 2003, including Mizuno, Alzheimer’s Association, Kimberly-Clark Health Care, Sage Software, Smucker’s, US Olympic Committee, Sharp, Snapple, and others. Chris is currently Principal Consultant of Gerris Corp. Gerris offers its clientscomprehensive online conversation marketing campaigns
Influencer Outreach is the New Link Building SEOGerris
When it comes to long-tail blogger outreach -- and influencer outreach in general -- I am all about the earned media mentions as a tool for PR; however, there's also a powerful SEO benefit on Google Search, a benefit that is still very powerful even in a post-Panda, post-Penguin, and Google Authorship world.
This document discusses the importance of building a patient-centric hospital website. It notes that 72% of internet users looked online for health information in the past year and 77% began their search at a search engine. It recommends that hospital websites serve actual patient needs by allowing them to schedule appointments, find referrals, fill prescriptions, learn about treatment options, and find information about doctors. The top 10 most patient-centric hospital websites, as determined by a study, are also listed.
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Chris talks about earned media marketing: how to get off your duff and get out there online.
Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
I am doing sales, promotions, and business development for The Social Media Monthly and The Startup Monthly magazines -- so, please take a look and let me know if you're interested -- you can reach me at chris@thesocialmediamonthly.com and I'll hook you up!
Trust is the New Currency: Innovative Models for Business TransactionsGerris
The document announces an upcoming webinar on March 11th about innovative models for business transactions. It will feature speakers Francesca Pick, David Amerland, and Chris Abraham, and be moderated by Paul Dunay. Francesca Pick works on collaborative economy strategies. David Amerland helps companies with SEO and social media strategies. Chris Abraham is a social media consultant and thought leader. Paul Dunay is a B2B marketing expert.
"Trust is the New Currency" Webinar Slides by Chris AbrahamGerris
A selection of slides I put together for the webinar I am going to be participating in tomorrow: Trust is the New Currency: Innovative Models for Business Transactions -- the full description and registration is here: http://bit.ly/trustWebinar-3-11
DESCRIPTION of WEBINAR:
Six out of ten U.S. consumers study a company’s reputation before buying a product or service, according to the 2013 Harris Poll Reputation Quotient. Reputation is everything with trust-based systems enabled by the Internet replacing traditional currency, such as an ad in the Yellow Pages, a magazine or on a billboard.
Take Amazon, for example, which beat Apple, Google, Walt Disney, and Johnson & Johnson as the most trusted company in the U.S. in the Harris Poll. It remains the leading online retailer with a reputation for security, an endless inventory, and effortless shipping and return. Plus, it has a truly groundbreaking recommendation system. The other top companies have similar strengths, but the emotional bond Amazon builds with its customers when their box arrives seals the deal.
If you want to make deposits in your brand bank that build a solid reputation, you shouldn't miss this webinar. Join our panelists and us as we discuss:
-- Building trust with simpler contracts, less transaction complexity, lower costs, and value-added content creation.
-- The benefits of instituting a rating system with your customers.
-- How to shift from controlling your social message to striving to be the best.
-- Putting the client experience ahead of profits.
Identifying & Creating Nonprofit Content and Content StrategyGerris
"Extending the Reach and Influence of Nonprofits with Social Media" presented to the United Way on 4 June, 2013. This is only my portion of the presentation -- there are other presenters. I will add the whole deck when I get their approval.
Today I did a webinar for Bulldog Reporter/PR University titled "Google+ for PR: Mastering Google+ Pages and Hangouts—Best Bets for Brands in 2013" and while I was indeed sharing the stage with the amazing Stephanie Scott, Katie Morse, Danielle Brigida, and Brian Pittman, this is just my part of the presentation without any edits or changes or cuts -- so you're welcome to enjoy just my part of it, wherein I talk about the three types of Google+ for Brands adopters: Hot & Heavies, Afterthoughts, and Zombie Ghost Towns. I hope you enjoy this, learn loads, and ask me tons of questions.
I put together a case study and exploration of blogger outreach for a webinar I put on for a company yesterday and I thought I would share it here. I might go from calling it Long Tail Blogger Outreach to Deep Blogger Outreach or Deep Content Marketing. Anyway, it was meant to be spoken through so I will do that as well but for now check it out and let me know what you think
Unison is a full-service digital agency that develops integrated solutions by combining anthropological, strategic, creative and technological capabilities to advance our clients’ brands across all relevant touch points.
By combining high-impact media and seamless usability with the latest technology in content management systems, e-commerce, social media and digital mobility, Unison works with nascent as well as well-known international brands to deliver value by creating end-customer experiences that are multifunctional and bridge channels and platforms.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization