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Identifying & Creating Nonprofit Content and Content Strategy
The document emphasizes the importance of content strategy and social media for nonprofits, highlighting how to extend their reach and influence through effective messaging. It discusses various methods for sourcing news and engaging with online influencers, while also addressing the challenges organizations may face in managing their social media presence. Additionally, it suggests outsourcing social media tasks when necessary, stressing the commitment required for successful engagement.
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Identifying & Creating Nonprofit Content and Content Strategy
- 1. United Way Worldwide Identifying& Creating Nonprofit Content and Content Strategy Extending the Reach and Influence of Nonprofits with Social Media #nonprofitsm
- 2. June 4, 20132 ChrisAbraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response. Email: chris@unisonagency.com Twitter: @chrisabraham Google+: rnnr.us/plus Facebook: facebook.com/chrisabraham LinkedIn: linkedin.com/in/chrisabraham Blog: chrisabraham.com Mobile: +1 202-352-5051 Hashtag: #nonprofitsm Chris Abraham #nonprofitsm
- 3. June 4, 20133 •Your Organization • Your illustrious history • Your noble vision • Your past wins • Your narrative • Your Staff • Empower personal brand development • Your Industry • Industry news and happenings • How do you influence the industry? • How does your industry influence you? Content Strategy #nonprofitsm
- 4. June 4, 20134 •Your Issue • Stop preaching to the choir • No inside baseball or wonking out • Remediate, remediate, remediate • The News • The news effects us all • How are you part of the news? • How does it effect your nonprofit? • The Influencers • Share the news of others – best way to connect • People always notice retweets, shares, etc Content Strategy #nonprofitsm
- 5. June 4, 20135 •Social Media • Online Influencers (Facebook, Twitter, LinkedIn, etc) • Twitter Lists (Create Your Own or Discover Public Lists) • Keywords & Hashtags (Hitchhike or Create) • Who do the influencers follow? • Mainstream Media • Mainstream Media Clipping Services (Meltwater News) • Mainstream Media Email Alerts (WaPo, FT, NYT, etc) • Organizations’ & Associations’ Email Lists • Internet Search • Google Alerts Sourcing News #nonprofitsm
- 6. June 4, 20136 •Feeds & Newsreaders • Netvibes • NewsBlur • Feedly • The Old Reader • Reeder • NetNewsWire • Flipboard • (TweetDeck) • Blogs • Alltop, Technorati, Google Search, Blogroll Sourcing News #nonprofitsm
- 7. June 4, 20137 FollowInfluencers #nonprofitsm
- 8. June 4, 20138 LikeFacebook Pages #nonprofitsm
- 9. June 4, 20139 AddGoogle+ Pages #nonprofitsm
- 10. June 4, 201310 TwitterLists #nonprofitsm
- 11. June 4, 201311 MeltwaterNews #nonprofitsm
- 12. June 4, 201312 GoogleAlerts #nonprofitsm
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- 22. June 4, 201322 Outsourcing Whensocial media isn’t your core competency Or, let’s be honest, you really hate social media • When you can’t put the time in to do the reading • When you don’t enjoy doing the writing • When you haven’t mastered the art of social media grammar, protocol, hash tagging, semantics, timing, or format • When you’re not yet in tune with the social mediasphere When you need to extend and expand the volume, texture, and consistency of your content coverage • Social media is a 24/7/365 commitment #nonprofitsm
- 23. June 4, 201323 SocialMedia Maxima #nonprofitsm
- 24. June 4, 201324 ThankYou! If you have any questions at all, you can reach me directly: Email: chris@unisonagency.com Mobile: +1 202-352-5051 Twitter: @chrisabraham Google+: rnnr.us/plus Facebook: facebook.com/chrisabraham LinkedIn: linkedin.com/in/chrisabraham Blog: chrisabraham.com Socialmedia.biz: socialmedia.biz/author/chrisabraham Biznology.com: biznology.com/author/chrisabraham/ Huffington Post: huffingtonpost.com/chris-abraham/ #nonprofitsm