Adtegrity media kit | Marcus Herrington

1. insightful
digital
advertising
hello.

2. about
Adtegrity delivers cross-screen
advertising solutions through
the use of display, mobile, and
video ads. Our strategic rela-tionships
with top-tier prop-erties
and all major inventory
sources provide us with an
extensive global reach.
Since 1999, we have been
developing customized solu-tions
for brands, agencies, and
performance marketers. Lever-aging
data from our propri-etary
suite of targeting and
optimization tools allows us to
increase levels of engagement
and performance for our
clients. Clients collaborating
with Adtegrity benefit from
the expertise and insight of
our seasoned staff, powerful
optimization technology, and
passion for the industry.
Adtegrity is proud to maintain
compliance with the IAB
Network and Exchanges as well
as an A+ rating with the Better
Business Bureau.
AMERICAN ADVERTISING FEDERATION
WEST MICHIGAN

3. reach In order to target an audience, you’ve first got to find them.
That’s done with reach, and Adtegrity delivers.
2
MONTHLY
IMPRESSIONS 1,000,000,000
+ u n i q u e u s e r s monthl y
delivery
97%
to
of the world’s
countries
500
BILLION
TRILLION
50
BILLION
VIDEO MOBILE DISPLAY
1500HAND-SELECTED
STRATEGIC
PARTNERS
TOP10COUNTRIES
UNITED STATES
CANADA
UNITED KINGDOM
AUSTRALIA
FRANCE
ITALY
PHILIPPINES
NETHERLANDS
SAUDI ARABIA
UNITED ARAB EMIRATES
ALL-ACCESS PASS
industry exchanges • all major inven-tory
sources • top-tier web properties
in-app inventory • international

4. brandtegrity®
Building a brand isn’t easy. We
know – we’ve been providing
brand protection since 2007.
The last thing you need is
your carefully cultivated brand
showing up on or next to
questionable, adult, or illegal
content. That’s where Brand-tegrity
® comes in.
Built from the ground up with
input from high-end brand
advertisers, Brandtegrity®
offers several layers of
protection for your brand when
you advertise with Adtegrity.
The Brandtegrity® philosophy
is simple: we’re as flexible as
you need us to be and as tough
as you demand. We concen-trate
our efforts on the URLs
where your campaign runs and
monitor performance as an
element of quality and safety.
Real-time monitoring of where
your campaign delivers is easy
with Adtegrity. See URL’s,
unique visitors, run whitelists,
blacklists, work within channels
or run of network with filtering.
Brandtegrity has you covered
with complete reporting, moni-toring,
and issue resolution. Ask
your representative for details
about how to add affordable
real-time monitoring to your
next campaign.
Front-to-back brand protection.

5. campaign
management
Campaign management at
Adtegrity comes in four distinct
phases: Strategy, Targeting,
Optimization, and Analysis.
Each phase plays an important
role in the success of your cam-paign
and is tailored to individ-ual
clients based on historical
record, real time data, and
complete post-flight analysis.
strategize
target
optimize
analyze

6. strategize Building your audience with targeting and planning.
behavior
By analyzing visited URLs and
other user habits, we build
audiences that are more
likely to engage with your
campaign.
contextual
Adtegrity goes beyond key-words,
discerning the real mean-ing
of page content before you bid.
You get incredibly accurate
pre-bid content targeting,
and because it’s cook-ie-
free, no privacy
issues.
custom profiles
x x
retargeting
Reach previous site visitors
again, with a different mes-sage.
Retargeting is char-acterized
by lower spend
and higher engagement
rates.
bidbright
look-alike
BidBright is ideal for cost-conscious
clients highly focused on
performance. Utilizing a Dynamic
CPM pricing model, Adtegrity can
maximize exposure, reduce
cost, and increase overall
performance.
Using non-identifiable cam-paign
history and URL scoring,
Adtegrity customizes a prov-en
strategy and puts it to
work for you.
Adtegrity creates a custom-ized
media plan that uses spe-cific
domain targeting and a
selection of over 1500 chan-nels
and sub-channels.

7. target
device/
operating
system
computer
tablet
phone
choose
specific
device type
(e.g. iPhone 5
only)
browsers
operating
systems
(e.g. IOS,
Windows 8,
Android)
location
region
DMA
city
zip
code
radius
targeting
country
day-time
of parting
day
day of
week
demographic
language
gender
age
audience
1st-party
data
frequency
recency
3rd-party
data
context

8. optimize
Adtegrity approaches optimi-zation
very aggressively. Trends
fluctuate quickly, and Adtegrity
has both the people and
processes in place to constantly
monitor these trends for optimal
performance. We monitor every
change with SmartSuite and
our Account Management team
makes hand tuned adjustments.
Our staff of data analysts pore
over data from every campaign,
looking for indicators of trends,
both up and down. Based on
that analysis, Adtegrity makes
adjustments to your campaigns,
fine-tuning them to perfection.
After pinpointing the areas and
methods used to optimize effec-tively,
we took that knowledge and
built SmartSuite. Our SmartSuite
technology is a set of optimization
tools consisting of powerful algo-rithms
and customizable inputs
that allow us to analyze millions of
channel, publisher, and website
data points to make targeting
and bidding changes appropri-ately
per each individual adver-tiser’s
goals. Our system allows
for full flexibility and manual
adjustments by our skilled team
of account managers and data
analysts.
SmartSuite is a proprietary set of optimi-zation
tools and tactics, customized for each
advertiser. SmartSuite allows us to optimize
towards many different types of goals (CPA,
CPO, CTR, and CPC) and conversion attribution
models. Because trends change constantly,
new optimization methods and strategies are
formulated and built into SmartSuite.

9. analyze
When your campaign ends, the
work isn’t over. Adtegrity per-forms
a thorough analysis of
campaign results and delivers
it to you, along with our rec-ommendations
and strategies
for the next flight. We call it a
D-Brief®, and it’s available with
every campaign.
You can help guide this analy-sis
with specific questions you
may have, or just let the Adteg-rity
team compile the primary
data points of interest. Our
D-Brief® process helps to make
each campaign with Adtegrity
better than the last, and allows
you to take valuable insights
and apply them to other mar-keting
channels.
D-BRIEF®

10. why choose
adtegrity?
thank
you.
INSIGHTFUL
Adtegrity
38 Commerce Ave SW
Suite 200
Grand Rapids, MI 49503
USA
Marcus Herrington
Account Executive
marcus.herrington@adtegrity.com
p : 616.309.1273
m : 616.264.8655
http://linkedin.com/in/marcusherrington
www.adtegrity.com
ADVERTISING
DIGITAL
We think it’s time you experi-enced
something different in
online advertising. Start with
Adtegrity’s comprehensive
campaign planning, backed
up by historical data, intimate
knowledge of current trends,
and years of experience.
Succeed with powerful perfor-mance-
driven campaign opti-mization
that is highly nimble,
thanks to our extensive reach,
proprietary tools, and data
experts. Rest easy with personal
service from your Account
Manager and the brand safety
provided by our full-time Quality
Assurance team. Finish strong
with real results and strategies
for your next campaign.