Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a clientâs budget or open Excel or Google Docs to analyze or report on accounts, keep Shapeâs flexible PPC software in mind.
Clickagy is a programmatic ad buying platform built around proprietary targeting intelligence, adapting in real-time to fluctuations in market conditions and unique campaign data.
Last Click is Outdated: Learn to Use Google Analyticsâ New Attribution BetaHanapin Marketing
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Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta â as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
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Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a clientâs budget or open Excel or Google Docs to analyze or report on accounts, keep Shapeâs flexible PPC software in mind.
Clickagy is a programmatic ad buying platform built around proprietary targeting intelligence, adapting in real-time to fluctuations in market conditions and unique campaign data.
Last Click is Outdated: Learn to Use Google Analyticsâ New Attribution BetaHanapin Marketing
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Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta â as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Â
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Join Hanapin Marketingâs Andrew Harder and TubeBuddyâs Daniel Batal as they walk you through how to sift through one of the worldâs fastest-growing platforms and identify your target audience.
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
Join Hanapin Marketingâs Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP â as well as results businesses are seeing from the platform.
ďThere was a time when digital marketing for SaaS businesses didnât use to be essential at all, and selling software products was quite easy
In the early days, all that the tech-experts had to do was create something that solves customer's problems, demonstrates its benefits, and done!
â°However, things have changed a lot in the past years
In other words, if you happen to own a SaaS company and want to stay in the game, weâd recommend you to invest in effective digital marketing before itâs too late!
Kamil Tavas â 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
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These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
Digital Marketing KPIs Measurement - By Waqas LakhaniWaqas Lakhani
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SEO KPI Measurement
Here is a list of common SEO metrics worth considering include to measure SEO Content marketing campaign.
Metrics:
1. Organic search ranking position
2. Organic traffic improvement for targeted keywords
3. Quality inbound links
4. Business leads sales online enquiries
5. Referral web traffic from social media sites
6. Number of social shares and bookmarks
7. Generated online revenue
8. Unique visits
9. Customer engagement (bounce rate; time on web page)
10. Customer conversions
11. Referral web sites
12. Percentage increase of search traffic
13. Top pages getting search traffic
14. Unique Pages
15. Indexation: pages getting traffic
16. Links: Link velocity (growth)
17. Non-branded vs. branded keyword(s)
â
Content Marketing KPIs
Content Marketing is mainly focus on creating and distribution of high quality online content to targeted customers and audiences, web visitors. Help web marketers in engaging the focused customers for a longer period of time. IT Improves Brand Value.
Some Common Content Writers KPIs are as following:
⢠Create Really Great Content, Really!
⢠Be Consistent
⢠Know Your Audience
⢠Pick the RIGHT Keywords
⢠Reuse and Recycle
⢠PR Building Skills
Social Media KPIs
Reach
1. Number of Fans and Followers
2. Demographics and Location
Engagement
3. Number of Active Followers
4. Likes and Shares
5. Comments
6. Mentions
7. Retweets
8. Traffic Data
SOCIAL SHARES
⢠Number of shares needed to equal a visit.
⢠Number of âlikesâ compared to traffic count. (If âlikesâ are higher than traffic it implies content is not being read.)
PLATFORM
⢠Network used to share
⢠ROI of each platform for comparison
⢠Amount of time spent on content.
SEO, SMO, Content Marketing - Distribution Channels
⢠Blogs
⢠Images
⢠Videos
⢠Reports
⢠Case studies
⢠Infographics
⢠Whitepapers
⢠Microsites
⢠PDFs
⢠Articles
⢠Press releases
⢠Guides
⢠Social bookmarking
⢠Social network
⢠Social news
SearchLeeds 2018 - Angus Hamilton - Search Laboratory - Is attribution comin...Branded3
Â
Marketers have known for some time that paid search, SEO and other marketing channels can no longer be evaluated as stand-alone investments. Yet many brands still struggle to find an attribution model that makes sense, and far too many still rely on first- or last-click models. Angus' SearchLeeds talk took a cold hard look at the mathematics behind attribution, and provided insights into Google Attribution and Google Attribution 360.
An Introduction to Native Ads by Acquisio and Yahoo!Acquisio
Â
More and more publishers such as Facebook, Twitter, LinkedIn, Microsoft, Yahoo, Pinterest, Instagram and the New York Times continue to innovate with their own proprietary ad formats and platforms.
Advertisers and agencies are faced with a dilemma - to focus on IAB ad formats and text ads and risk losing opportunities, or to roll up their sleeves and adopt the slew of new formats, also known as native ads - and risk working hard for little reward.
Join Hanapin Marketingâs Andrew Harder and TubeBuddyâs Daniel Batal as they walk you through how to sift through one of the worldâs fastest-growing platforms and identify your target audience.
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
Join Hanapin Marketingâs Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP â as well as results businesses are seeing from the platform.
ďThere was a time when digital marketing for SaaS businesses didnât use to be essential at all, and selling software products was quite easy
In the early days, all that the tech-experts had to do was create something that solves customer's problems, demonstrates its benefits, and done!
â°However, things have changed a lot in the past years
In other words, if you happen to own a SaaS company and want to stay in the game, weâd recommend you to invest in effective digital marketing before itâs too late!
Kamil Tavas â 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
Â
These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
Digital Marketing KPIs Measurement - By Waqas LakhaniWaqas Lakhani
Â
SEO KPI Measurement
Here is a list of common SEO metrics worth considering include to measure SEO Content marketing campaign.
Metrics:
1. Organic search ranking position
2. Organic traffic improvement for targeted keywords
3. Quality inbound links
4. Business leads sales online enquiries
5. Referral web traffic from social media sites
6. Number of social shares and bookmarks
7. Generated online revenue
8. Unique visits
9. Customer engagement (bounce rate; time on web page)
10. Customer conversions
11. Referral web sites
12. Percentage increase of search traffic
13. Top pages getting search traffic
14. Unique Pages
15. Indexation: pages getting traffic
16. Links: Link velocity (growth)
17. Non-branded vs. branded keyword(s)
â
Content Marketing KPIs
Content Marketing is mainly focus on creating and distribution of high quality online content to targeted customers and audiences, web visitors. Help web marketers in engaging the focused customers for a longer period of time. IT Improves Brand Value.
Some Common Content Writers KPIs are as following:
⢠Create Really Great Content, Really!
⢠Be Consistent
⢠Know Your Audience
⢠Pick the RIGHT Keywords
⢠Reuse and Recycle
⢠PR Building Skills
Social Media KPIs
Reach
1. Number of Fans and Followers
2. Demographics and Location
Engagement
3. Number of Active Followers
4. Likes and Shares
5. Comments
6. Mentions
7. Retweets
8. Traffic Data
SOCIAL SHARES
⢠Number of shares needed to equal a visit.
⢠Number of âlikesâ compared to traffic count. (If âlikesâ are higher than traffic it implies content is not being read.)
PLATFORM
⢠Network used to share
⢠ROI of each platform for comparison
⢠Amount of time spent on content.
SEO, SMO, Content Marketing - Distribution Channels
⢠Blogs
⢠Images
⢠Videos
⢠Reports
⢠Case studies
⢠Infographics
⢠Whitepapers
⢠Microsites
⢠PDFs
⢠Articles
⢠Press releases
⢠Guides
⢠Social bookmarking
⢠Social network
⢠Social news
SearchLeeds 2018 - Angus Hamilton - Search Laboratory - Is attribution comin...Branded3
Â
Marketers have known for some time that paid search, SEO and other marketing channels can no longer be evaluated as stand-alone investments. Yet many brands still struggle to find an attribution model that makes sense, and far too many still rely on first- or last-click models. Angus' SearchLeeds talk took a cold hard look at the mathematics behind attribution, and provided insights into Google Attribution and Google Attribution 360.
An Introduction to Native Ads by Acquisio and Yahoo!Acquisio
Â
More and more publishers such as Facebook, Twitter, LinkedIn, Microsoft, Yahoo, Pinterest, Instagram and the New York Times continue to innovate with their own proprietary ad formats and platforms.
Advertisers and agencies are faced with a dilemma - to focus on IAB ad formats and text ads and risk losing opportunities, or to roll up their sleeves and adopt the slew of new formats, also known as native ads - and risk working hard for little reward.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
How to Use Quora for Marketing | Understand Quora MarketingRiya Pathak
Â
Before starting your business on Quora check how it works. The kind of audience visiting Quora, purpose, trending topics, bidding methods and more. Understand Quora before directly jumping into it.
Google AdWords: The Complete Guide (2020)Rintu Biswas
Â
Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)
Campaign Digital Experiences Your Visitors Will Loveion interactive
Â
In the digital world, first impressions matter. Whether it's a PPC ad, display banner, email or QR code that prompts someone to click on your offer, the page where that person lands after the click has enormous potential to influence the way they feel about you. Getting visitors to fall in love isn't something that just any web page can do!
Learn how digital campaign experiences can:
- Make right introductions & leave lasting brand impressions
- Drive engagement & quality interaction
- Convert more visitors to leads & sales
- Make your visitors fall in love with your brand.
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
Â
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
7 Tips To Improve Your Google Ads Landing Page Experience.pptxTurboAnchor
Â
Landing page experience refers to the quality of a customerâs experience while on your website. The easier it is for customers to find their way to the shopping basket, the more likely theyâll make a purchase.
A brandâs journey kicks off with a user and their crucial ad click. Before getting that ad click, they need to find your ad relevant. Thatâs where Googleâs Quality Score comes in. Google Ads uses Quality Score to estimate the usefulness of your ads, keywords, and landing pages to the userâs experience. In addition, campaigns with higher quality scores have lower costs per click and get better ad positions. On the other hand, campaigns with lower quality scores have to pay more for less-desirable ad placements.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Â
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Â
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Â
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
SEO as the Backbone of Digital MarketingFelipe Bazon
Â
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Â
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categoriesâIdeation, Creation, and Operationsâthat can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of todayâs popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operationâtransforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Gokila digital marketing| consultant| Coimbatoredmgokila
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
 List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youâll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youâll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerâs journey. By the end of the session, youâll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
⢠Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
⢠Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
⢠Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
⢠Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
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Advertising on Quora Overview
1. Advertising on Quora
Quora's Audience
Quora reaches over 100M unique visitors every month. The heart of Quora is questions, and people often
use the product when they are researching an important decision. As a result, advertisers can capture an
audience in the consideration phase of a major decision and influence those people to use their own
products and services.
We are early in building products that can help advertisers reach these audiences, and the following
outlines our first effort to serve direct response advertisers.
Ad Unit
We are starting with a text based ad unit:
An advertiser provides:
⢠The advertiser's preferred brand name: âPromoted by Quoraâ in the above example
⢠Header text up to 65 characters in length: âJoin Quora, the worldâs best source for knowledge.â
in the above example. (text must be a statement, not question)
⢠Supporting text up to 105 characters in length: âOver 100M people access Quora each month.â
in the above example (text must be a statement, not question)
⢠A selected call to action: âSign Upâ in the above example
⢠A display url next to the call to action: âat Quora.comâ in the above example
⢠The landing page url the person visits after clicking the ad
Call to Action Options
We support the following Call to Action options:
⢠Learn More
⢠Get the App
⢠Apply Now
⢠Book Now
⢠Contact Us
⢠Donate Now
⢠Download
⢠Shop Now
⢠Sign Up
⢠Watch More
⢠Get Quote
⢠Follow Us
The button on the ad will read âSign Up at Quora.comâ
If there is a call to action that has worked effectively for an advertiser on another platform, we are open to
adding it.
2. Placement
Ads will initially only be available on question pages on Quora.
Targeting
We are rolling out with three targeting options: topics, platform, and location.
Topics:
⢠You can think of topic targeting on Quora as broadly similar to contextual targeting
⢠Questions related to a selected topic will be eligible for ad delivery
After a discussion about your campaign objectives and your target audience, we will work with you to
select a set of topics that provide the best chance of reaching your target audience. Once selected, we will
provide a set of sample question pages where your ad may run, and an estimate of inventory volumes.
Device Platform:
Our usage is spread fairly evenly across desktop and mobile, which includes both our mobile app and
browser products. Ads can be targeted at mobile users, desktop users, or both.
We offer the ability to split your campaign if you'd like to track performance at the platform level.
Location:
⢠Ads can be targeted at the country, state, city, or zip level
3. Conversion Tracking
Quora will provide an image pixel for each campaign for an advertiser to track a conversion event. We
highly recommend setting one up to enable better optimization of ad delivery towards higher value
audiences.
Pricing and Campaign Delivery
In order to strike a balance between user experience and advertiser experience, campaign pricing is based
on an auction and bidding system. As we want to balance both the user and advertiser experience, we take
into consideration multiple factors to determine an auction winner, such as an advertiserâs bid, ad quality
and the estimated rate of actions that we think users will take on your ad. The amount you get charged is
the resulting winning CPC of each auction, which will be at or below your CPC bid.
Reporting
Campaign reporting is available using our Ads Manager tool, which gives users access to view
performance at the campaign, ad set and ad level.
Payment Options
You can pay by credit or debit card, or we can arrange to bill by monthly invoice.