This isn't the official Gerris capabilities deck but a preliminary draft. I call it the Kitchen Sink capabilities deck because I brainstormed everything Gerris is capable of into one very long deck that emcompasses everything, including the kitchen sink.
In this webinar Larry Kim of WordStream and Marty Weintraub of aimClear debunk 10+ classic myths about social media advertising and leave you with 8 KILLER HACKS to make money on Facebook, Twitter, and YouTube - from basic to advanced.
You'll learn:
- How to actually make money with paid social media ads
- How to overcome classic barriers to success
- 8 Killer hacks for Facebook, Twitter AND YouTube
_______________________________________________________________
For more information about WordStream, visit www.wordstream.com.
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
The best way to integrate Social Media into your overall marketing plan, is to understand the value it provides. This presentation focuses on Links and the transition of value to Social Signals, along with tips on how to improve and increase the links and social signals you get from your content.
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN SoftwareLeadtail
If you’re a B2B marketer or a marketer that sells to these highly coveted decision makers, you’ll want to join us for our upcoming webinar: How to Engage B2B Marketers Using Social Media.
During this webinar, we’ll reveal 5 critical insights you can apply right now to better reach and engage B2B marketers on social media. By incorporating these insights into your marketing playbook, you’ll answer questions like:
• Which social networks and platforms should you be active on?
• What topics should you build your content marketing strategy around?
• Which publications should you leverage for PR and online advertising?
• What are the top B2B vendors doing right, and how can you do it right too?
• How can you become more influential with B2B marketers?
These strategies reflect the findings of a recent report prepared by Leadtail in collaboration with DNN, which summarizes the activity of 500 B2B marketers on Twitter from June 1 to August 31, 2013
Check out these slides and discover how you can use social insights to better reach, engage, and influence B2B marketers.
In this webinar Larry Kim of WordStream and Marty Weintraub of aimClear debunk 10+ classic myths about social media advertising and leave you with 8 KILLER HACKS to make money on Facebook, Twitter, and YouTube - from basic to advanced.
You'll learn:
- How to actually make money with paid social media ads
- How to overcome classic barriers to success
- 8 Killer hacks for Facebook, Twitter AND YouTube
_______________________________________________________________
For more information about WordStream, visit www.wordstream.com.
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
The best way to integrate Social Media into your overall marketing plan, is to understand the value it provides. This presentation focuses on Links and the transition of value to Social Signals, along with tips on how to improve and increase the links and social signals you get from your content.
[WEBINAR] Building Your Brand Using Social InsightsLeadtail
In today’s social media driven marketplace, it’s more important than ever to build a brand that engages and influences your target audience to close more business.
With this in mind, TalentCulture and Leadtail have teamed up to bring you this webinar:
Using Social Insights to Build Your Brand
During this webinar, we’ll present social insights data on what top influencers in the recruiting industry are doing on social media to build their brands... and how you can apply those best practices, too!
Specifically, we’ll answer questions such as:
What are the key elements to developing your brand?
Why is social media the perfect medium for building your brand?
Who has done the best job in creating a brand with recruiters?
What are these top influencers doing right, and how you can use these techniques, too?
TalentCulture CEO Meghan M. Biro will also reveal her secrets for using social media to become one of the most recognized experts in the HR and recruiting fields.
[WEBINAR] How B2B Marketers Engage on Twitter | Leadtail & DNN SoftwareLeadtail
If you’re a B2B marketer or a marketer that sells to these highly coveted decision makers, you’ll want to join us for our upcoming webinar: How to Engage B2B Marketers Using Social Media.
During this webinar, we’ll reveal 5 critical insights you can apply right now to better reach and engage B2B marketers on social media. By incorporating these insights into your marketing playbook, you’ll answer questions like:
• Which social networks and platforms should you be active on?
• What topics should you build your content marketing strategy around?
• Which publications should you leverage for PR and online advertising?
• What are the top B2B vendors doing right, and how can you do it right too?
• How can you become more influential with B2B marketers?
These strategies reflect the findings of a recent report prepared by Leadtail in collaboration with DNN, which summarizes the activity of 500 B2B marketers on Twitter from June 1 to August 31, 2013
Check out these slides and discover how you can use social insights to better reach, engage, and influence B2B marketers.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
AJ Gerritson, Founding Partner and Social Media Strategist at 451 Marketing, discusses the importance and steps of creating a corporate social media strategy.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence.
In this free live 45 minute webinar you will learn how to:
* Build your personal brand on LinkedIn to showcase your expertise, experience and credibility to differentiate yourself online
* Implement best practices for updating your profile so that it serves as a selling tool
* Increase your visibility and search rankings compared to other real estate agents
Watch the recording now: http://youtu.be/-cnTUEba90Y
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
AJ Gerritson, Founding Partner and Social Media Strategist at 451 Marketing, discusses the importance and steps of creating a corporate social media strategy.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence.
In this free live 45 minute webinar you will learn how to:
* Build your personal brand on LinkedIn to showcase your expertise, experience and credibility to differentiate yourself online
* Implement best practices for updating your profile so that it serves as a selling tool
* Increase your visibility and search rankings compared to other real estate agents
Watch the recording now: http://youtu.be/-cnTUEba90Y
Winning Listings and Converting Buyers with LinkedInHSA Home Warranty
With over 200 million registered and more than two million companies, LinkedIn is the world’s largest professional social network. It’s hard not to have LinkedIn on your marketing radar, with its affluent and influential membership; LinkedIn represents a valuable demographic for real estate agents. Have you made it an integral part of your social media marketing strategy?
This webinar will provide you with the ins and outs of creating a professional LinkedIn profile and the best practices to use it to grow your business.
So if you’re looking to connect with industry professionals and generate leads for your business.
The introduction of Twitter's 140-character limit marked a major change in how people interact on the internet. The constant flow of new information can be overwhelming, but when approached right, it offers a fantastic opportunity to grow your business.
Twitter is a high-speed network, and when used properly it can help spread your content faster and further than anything else. Learn how to best put Twitter to use for growing your business.
Social PR Secrets – How to use Social Media to get publicity
Location: Salon B
For immediate release: Smart Brands Are Getting Publicity Via Social Media. It�s no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
This presentation is a webinar for TCIA - The Tree Care Industry Association. Attendance was limited to those tree care professionals signed up for the Winter Management Conference to be held on February 9 -11, 2009, in Kona, HI.
Jeff will be working directly with the green industry professionals that attended the webinar to help them ramp up their social media marketing efforts prior to his presentation in Kona.
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to get started with social media marketing and the 4 rules you must follow.
Similar to Gerris Capabilities Deck (Kitchen Sink Version) (20)
Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...Gerris
My Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration, guest lecture that I do for Professor Shashi Bellamkonda's class, XCPD-732 Social, Mobile and Search Marketing at the Georgetown University School of Continuing Studies. This guest lecture is on November 2, 2019, 10:30AM.
Micro-Influencer Marketing is 1% Inspiration, 99% PerspirationGerris
Guest lecture for Professor Shashi Bellamkonda for his Social, Mobile and Search Marketing (XCPD-732) course for Georgetown University School of Continuing Studies on Saturday, 6 April, 2019, at 10:30 AM.
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Gerris
This is a presentation I am giving to the Elements of Communications Planning class at Georgetown a fun-filled presentation about earned media influencer marketing.
How to Use Influencer Marketing To Promote Your Book Gerris
Basically, how I earn shout outs for my publishing clients by Chris Abraham. Topic: Content Marketing. Description: As publishers abandon their authors in droves and as more writers take to self-publishing, there’s a need for taking up the slack and getting things done on your own. Chris Abraham will walk you through how he does it for his publishing clients.
This is being presented streaming delayed live on 28 April, 2015 for the 2015 Outreach Marketing Summit hosted by GroupHigh -- it's free to attend and I, Chris Abraham, will be live tweeting and engaging while this pre-recorded video is presented. Register here for free: http://bit.ly/virSum415
Chris Abraham will offer you step-by-step advice on how to openly and honestly manage your brand and reputation on Wikipedia while providing you with best practices that will keep you out trouble.
Digital and Online Reputation Management by Chris Abraham of Gerris for The S...Gerris
We invite you to join us online to learn about digital and online reputation management. December 19th, 2014 1pm - 2pm EST
Online reputation management (ORM) is the practice of making people and businesses look their best on the Internet. To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading, or outdated material which can adversely influence how web searchers view them. Online reputation management is akin to defensive SEO.
Presenter: Chris Abraham
Chris Abraham is Gerris digital's founder and principal consultant. Gerris is a full-service digital strategy firm that reaches deeper into the conversation than any other agency anywhere. Gerris digital offers Internet and digital strategy consulting services. Gerris reaches deeper into the conversation online than any other agency anywhere. Chris is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response and brings these skills and the skills of his partners, associates, and staff to Gerris.
Have questions about Digital and Online Reputation Management? Contact The Social Media Monthly
Clickagy is a programmatic ad buying platform built around proprietary targeting intelligence, adapting in real-time to fluctuations in market conditions and unique campaign data.
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner. Chris Abraham has been doing blogger outreach and influencer engagement campaigns for top global brands since 2003, including Mizuno, Alzheimer’s Association, Kimberly-Clark Health Care, Sage Software, Smucker’s, US Olympic Committee, Sharp, Snapple, and others. Chris is currently Principal Consultant of Gerris Corp. Gerris offers its clientscomprehensive online conversation marketing campaigns
Influencer Outreach is the New Link Building SEOGerris
When it comes to long-tail blogger outreach -- and influencer outreach in general -- I am all about the earned media mentions as a tool for PR; however, there's also a powerful SEO benefit on Google Search, a benefit that is still very powerful even in a post-Panda, post-Penguin, and Google Authorship world.
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Chris talks about earned media marketing: how to get off your duff and get out there online.
Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
I am doing sales, promotions, and business development for The Social Media Monthly and The Startup Monthly magazines -- so, please take a look and let me know if you're interested -- you can reach me at chris@thesocialmediamonthly.com and I'll hook you up!
Trust is the New Currency: Innovative Models for Business TransactionsGerris
Six out of ten U.S. consumers study a company’s reputation before buying a product or service, according to the 2013 Harris Poll Reputation Quotient. Reputation is everything with trust-based systems enabled by the Internet replacing traditional currency, such as an ad in the Yellow Pages, a magazine or on a billboard.
Take Amazon, for example, which beat Apple, Google, Walt Disney, and Johnson & Johnson as the most trusted company in the U.S. in the Harris Poll. It remains the leading online retailer with a reputation for security, an endless inventory, and effortless shipping and return. Plus, it has a truly groundbreaking recommendation system. The other top companies have similar strengths, but the emotional bond Amazon builds with its customers when their box arrives seals the deal.
"Trust is the New Currency" Webinar Slides by Chris AbrahamGerris
A selection of slides I put together for the webinar I am going to be participating in tomorrow: Trust is the New Currency: Innovative Models for Business Transactions -- the full description and registration is here: http://bit.ly/trustWebinar-3-11
DESCRIPTION of WEBINAR:
Six out of ten U.S. consumers study a company’s reputation before buying a product or service, according to the 2013 Harris Poll Reputation Quotient. Reputation is everything with trust-based systems enabled by the Internet replacing traditional currency, such as an ad in the Yellow Pages, a magazine or on a billboard.
Take Amazon, for example, which beat Apple, Google, Walt Disney, and Johnson & Johnson as the most trusted company in the U.S. in the Harris Poll. It remains the leading online retailer with a reputation for security, an endless inventory, and effortless shipping and return. Plus, it has a truly groundbreaking recommendation system. The other top companies have similar strengths, but the emotional bond Amazon builds with its customers when their box arrives seals the deal.
If you want to make deposits in your brand bank that build a solid reputation, you shouldn't miss this webinar. Join our panelists and us as we discuss:
-- Building trust with simpler contracts, less transaction complexity, lower costs, and value-added content creation.
-- The benefits of instituting a rating system with your customers.
-- How to shift from controlling your social message to striving to be the best.
-- Putting the client experience ahead of profits.
Identifying & Creating Nonprofit Content and Content StrategyGerris
"Extending the Reach and Influence of Nonprofits with Social Media" presented to the United Way on 4 June, 2013. This is only my portion of the presentation -- there are other presenters. I will add the whole deck when I get their approval.
Today I did a webinar for Bulldog Reporter/PR University titled "Google+ for PR: Mastering Google+ Pages and Hangouts—Best Bets for Brands in 2013" and while I was indeed sharing the stage with the amazing Stephanie Scott, Katie Morse, Danielle Brigida, and Brian Pittman, this is just my part of the presentation without any edits or changes or cuts -- so you're welcome to enjoy just my part of it, wherein I talk about the three types of Google+ for Brands adopters: Hot & Heavies, Afterthoughts, and Zombie Ghost Towns. I hope you enjoy this, learn loads, and ask me tons of questions.
I put together a case study and exploration of blogger outreach for a webinar I put on for a company yesterday and I thought I would share it here. I might go from calling it Long Tail Blogger Outreach to Deep Blogger Outreach or Deep Content Marketing. Anyway, it was meant to be spoken through so I will do that as well but for now check it out and let me know what you think
Unison is a full-service digital agency that develops integrated solutions by combining anthropological, strategic, creative and technological capabilities to advance our clients’ brands across all relevant touch points.
By combining high-impact media and seamless usability with the latest technology in content management systems, e-commerce, social media and digital mobility, Unison works with nascent as well as well-known international brands to deliver value by creating end-customer experiences that are multifunctional and bridge channels and platforms.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. Capabi l i t ies Deck
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2. info@gerr.is +1 202-351-1235
Services
• Internet forensics
• Influencer marketing and outreach
• Blogger outreach
• Social media and message board marketing & strategy
• Community, blog, social media, and Wikipedia management
• Online brand amplification
• Book promotion
• Search engine marketing
• Online reputation and identity management
• Content marketing
• Inbound marketing
• Training & consulting
• Search engine optimization
3. Internet Forensics
• Uncover anonymous online identities
• Reveal owners of privately registered domains
• Track down sources of anonymous posts
• Discover sources of anonymized attacks or
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negative reviews
• Find out if your critics are real or if they are
your competitors
• Combine with online reputation management
to combat online crises
4. FedEx Case Study
• FedEx Guy Throwing My Computer Monitor
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video went viral on YouTube
• Client wanted the identity of the anonymous
person behind a viral video depicting a FedEx
driver throwing a computer monitor over the wall
of a residence
• We tracked down the original post (reddit) and
followed breadcrumbs to the original source
• Following digital trails, we found his real name,
contact info, address, and biographical
information (air show photographer, husband,
and owner of two labs)
5. Influencer Marketing
• We can research, identify, and engage the most
influential people in your space no matter how niche
• We find people in their communities and engage and
influence them there
We routinely get them to blog, tweet, pin, review,
Facebook, Google+, and post on your behalf
• Most influencers share across multiple platforms
• We have been doing earned media influencer
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marketing since 2003
• Influencers often include bloggers, reporters, trade
writers, journalists, YouTubers, forum members,
tweeters, passion players, hobbyists, Facebookers,
list owners, redditors, and plussers
6. Halyard Health Case Study
• Halyard Health (formerly Kimberly-Clark Health Care) needed
help promoting their health care–associated infection microsite in
the English, Latin American Portuguese, and Spanish-speaking
market
• Through a combined social media and blogger outreach
campaign, Gerris doubled traffic and a first page, number 4,
placement when searching for “health care–associated infection”
on Google
• Gerris discovered all the relevant blogs and influencers germane
to the issue of HAIs, immunodeficiency, and infection and
engaged them, earning their posts, tweets, and likes across both
the US and Latin American market
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7. Multilingual Capabilities
• Blogger and influencer outreach works outside the
United States and in other languages than English
• We have been doing blogger outreach, influencer
marketing, content marketing, online community
management, and social media marketing since 2007
• Language is not enough, each country is both made up
of language and culture
– Languages have included Latin American Spanish, Brazilian
Portuguese, Polish, German, Russian, French, Spanish
– Cultures have included Polish, Portugal, Argentinian, Colombian,
Australian, New Zealand, English, Welsh, Scottish, German, Austrian,
Swiss, French, Mexican, Hispanic, Chicano, Brazilian, Puerto Rican,
and others
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8. Blogger Outreach
• We identify and engage all the germane blogs on
behalf of our clients with three immediate goals
– Secure earned media mentions on hundreds of blogs, online media
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outlets, Twitter, Facebook, G+, etc
– Touch thousands of people in both your current market space as well
as aspirational markets for current and future growth
– True white-hat SEO, powerfully effective even post-Panda and
Penguin Google algorithms
• We can identify bloggers based on demographic,
psychographic, or geographic requirements
• Our clients have been local, national, international, and
even global in many languages and across many
cultures
9. A-List Blogger Outreach
• People are talking about you (and your product) no
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matter how niche your vertical
• Discovering these influencers where they live and
engaging them with what they want is Gerris’ expertise
• We have over a decade of experience identifying,
befriending, and engaging top-level influencers on
behalf of clients
• Gerris specializes in earned media campaigns,
earning you the most authentic reputations based on
interest, engagement, and excitement
10. Long-Tail Blogger Outreach
• Influence exists much deeper than just the top 25 journalists,
reporters, and bloggers—upward of 4,000+
– “We want you to take 50 million of us as seriously as you take one
reporter from The Wall Street Journal”—Cluetrain Manifesto
• There are thousands of influencers germane to your launch,
software, product, service, brand, book, app—no matter how
niche
• Gerris can identify and engage all the way down the long tail
into conversations and blogs that are deep in the conversation
• Clients include Mizuno, Sage, Kimberly-Clark, Alzheimer’s
Association, Fotolia, The Fresh Air Fund, Habitat for Humanity,
HSN, International Medical Corps, Mitsubishi, OLX, Brandsclub,
Sharp, Snapple, Snuggle, US Olympic Committee, AAFMAA,
Unity Productions, StockTouch, The Daily, NAHB, XYIENCE
info@gerr.is +1 202-351-1235
11. Mizuno Running Case Study
• Mizuno was virtually unknown in the US, with 7% brand
favorability and a $1.5 million marketing budget — just 1% of
category spend
• 80% of runners already know the brand and model of running
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shoe they intend to buy before they shop
• Gerris identified both the top running bloggers and athletes as well
as anyone and everyone blogging about running
• Every blogger received a free pair of shoes to try, to give them the
Mezamashii “brilliant run” experience as well as shoes to share
with readers
• 133 earned media blog posts, 1,350 Tweets, 40 other earned
media mentions over 6 weeks
• Brand favorability grew 54%, from 7% to 10.8%, in the first 5
weeks
12. Social Media Marketing
• From virtual online community management to modern social media,
we have been offering world-class online brand promotion since
1999
• We will help increase brand recognition, encourage interaction and
engagement, create content, share news and opportunities with
customers and prospects, help build a good online reputation,
promote your other social networking activities, respond to support
issues, improve engagement and accountability, and increase
awareness of your activities and culture
• We have helped companies put their best foot forward for
individuals, authors, celebrities, public figures, local, nonprofit,
corporate, national, and international brands with English, Spanish,
Portuguese, and others
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13. Message Board Marketing
• There’s a forum for everything
• Message boards and discussion forums are
where conversations start
• A message board discusses a single topic,
deeply, for decades
• It’s tricky to engage message boards but it’s
possible and very powerful
• We’ve been engaging in brand promotion
on forums since 2003
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14. Glock Case Study
• Bloomberg BusinessWeek reporter wrote a book
about Gaston Glock and the History of the Glock
pistol
• Paul M. Barrett reached out to Gerris to help
promote Glock: The Rise of America's Gun to
dozens of gun-centric message boards
• We were able to transparently get Paul engaged in
ongoing conversations about his book and also
involved in conversations about Glock
• Paul engaged in many admin-sanctioned “ask me
anything” threads on Internet forums
• We were able to convert anti-Bloomberg sport
shooting hobbyists into fans of the book
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15. Social Media Strategy
• We have been social media pathfinders for
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global brands since 2006
• We work with you on defining your goals and
building a social media strategy that best
manifests your vision
• We’ll develop your strategy based on what
you’ve done, what your competitors are doing,
and how you define success
• We’re happy to create the blueprints for you to
build, we can work with you to build it, or we can
be both architect and contractor
16. Online Community Management
• Too many companies have put too much money into
their online events and communities and not enough
into their community managers
• Online communities are never self-policing or self-moderating
• Online communities demand a strong leadership of
facilitators and activists to get and keep the
conversation started
• Gerris has been managing online communities since
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1999
17. Blog Management
The importance of having a good corporate blog has
become increasingly pivotal over recent years and can
really help boost your SEO results
We have trained bloggers on staff that can assist with
running and promoting your corporate blog
• Design, create, and launch a corporate blog
• Create an editorial calendar to manage the posting of
info@gerr.is +1 202-351-1235
articles
• Create and write content for the company’s blog that’s
geared toward creating buzz
• Generate traffic toward your site through relevant
content and sharing
• Encourage participation from online communities
18. Social Media Management
• Our team has set up and managed social media
profiles for national and global brands
• We have managed Facebook, Pinterest, Twitter,
Google+, and LinkedIn profiles in English, Latin
American Spanish and Portuguese.
• We’re happy to hand over the reins after we get
you started, continue to assist you in social
media content-creation, or take over and
maintain, monitor, and engage your fans,
followers, and friends over time
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19. Facebook Management
• You need a vibrant, popular, and engaging
Facebook Page (or pages) and we can help
• We’ll help you get started, we’ll guide you
along the way, we’ll assist your work, or we’ll
take the reins and become your social media
manager
• Services in multiple languages and cultures
• We have been designing, developing,
curating and producing Facebook Pages
since late 2007
info@gerr.is +1 202-351-1235
20. YouTube Management
• YouTube is a community first, a video sharing
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site second
• We’ll manage and promote your YouTube
channel or channels
• We’ll promote your content and channel
• We’ll engage your commenters
• We’ll optimize your channel for search
• We’ve produced for YouTube since 2005
21. Twitter Management
• Twitter serves as a platform to interact with potential
customers, and a place for previous customers to sing
your praises
• Hand your Twitter profiles over to us and we’ll develop
content, increase followership, follow the right people,
engage with followers, answer questions and help with
issues
• We’ll work with you to integrate Twitter with the rest of
your brand so that we become a seamless part of your
marketing, PR, and support structure
• We’ve been engaging on Twitter since 2007
info@gerr.is +1 202-351-1235
22. Wikipedia Management
• Wikipedians since March 2005
• Nearly a decade of content creation, curation,
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correction
• Clients include national brands, chains,
restaurants, celebrities, controversial figures,
and politicians
• Experience in Wikipedia crisis response
• Offer Wikipedia strategy and services
23. Social Media Audit
• Assess the current status of your current social
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media efforts
• Determine the current level and tone of buzz
about your company on social media
• Report on how your efforts compare to your
competitors
• Clients have included Strayer, Petsmart
Charities, Caliburger, Wells Fargo, Mitel, CIT
Energy, Beech-Nut, AAFMAA, Snikiddy, Purina
24. Social Media News Release
• Web sites are terrible at storytelling
• Social media news releases (SMNR) offer easy-to-understand
all-in-one information resources
• We develop next-generation press releases
optimized for social media sharing
• Capable of localizing SMNRs specifically for any
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language and any culture
• SMNRs developed for Mizuno, The Daily,
StockTouch, Fresh Air Fund, Kimberly-Clark, HSN,
OLX, Habitat for Humanity, International Medical
Corps, US Olympic Committee, and others
25. Social Media Newsroom
• Every corporation needs to communicate with
the media, prospects, and investors
• Make it as easy for researchers, journalists,
reporters, and investors to learn all about you as
easily as possible
• We can integrate, design, populate, and update
your newsroom – or you can do it yourself
• We’ve been designing newsrooms for major
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corporations since 2006
26. Social Media Monitoring
• People are already talking about you
• We have been monitoring online conversation
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since 2003
• Experience doing historical research,
competitive business research, and real-time
social media and mainstream media monitoring
and reporting
• Clients include Smuckers, Emergent
Biosolutions, Purina, Petsmart Charities, Wells
Fargo, Mitel, and others
27. Online Brand Amplification
• Gerris has access to proprietary tools and
networks that can powerfully amplify social sharing
• We can amplify your content marketing by sharing
it across hundreds of real Twitter, Facebook,
LinkedIn, and Google+ profiles
• Examples include getting our members to
– Like your Facebook page
– Pin a product on Pinterest or follow a Pinterest board
– Follow you on Twitter
– Follow your company on LinkedIn
– Join a MailChimp list
– Post a review on Glassdoor
info@gerr.is +1 202-351-1235
28. Online Book Promotion
• Publishers have all but abandoned all but their top
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writers
• Winning a book contract is only the first step
towards being a New York Times bestselling author
• Gerris can take over the pre- and post-publication
heavy lifting of your online book promotion
• Access all the influencers before your book even
hits the shelves
• We will set up, grow, populate, and promote your
social media channels across Facebook, Twitter,
Pinterest, LinkedIn, Google+ and others
• Shepherd influencers to write reviews both online,
on blogs and social media, and on book review sites
29. SEMInc Case Study
• Bill Hunt and Mike Moran contracted Gerris to
promote the 3rd edition of their bestseller, Search
Engine Marketing, Inc.
• Identified and engaged more than 500 SEO,
SEM, social media marketing, social media
strategy, advertising, and digital influencers,
offering them both digital and physical galleys of
the book
• Offered interviews and exclusive access to the
pre-release book and the book authors
• Followed up with requests for reviews, tweets,
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posts, and online book reviews
30. Search Engine Marketing
• We’ve been improving the search results since 1997
• More than SEO, SEM includes site speed, optimization for
search, site architecture, keyword optimization, content-creation,
social media integration, site popularity, content
sharing, Google/Yahoo!/Bing-integration, organic content or
site mentions, etc.
• In 2015, organic search success demands technological
skill, generous quality creation, and a commitment to
persistent online engagement
• Social media and content marketing is the secret
• We posses the technological expertise and over a decade
in social media to get you to the top of organic search
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31. Online Reputation Management
• You are judged primarily by the first page of
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search results
• 53% of users don’t go past the first two
results, 89% don’t go past Page 1, and 99%
of users don’t go past Page 2
• We can armor your reputation before a crisis
or repair negative search results after
• We’ve helped CEOs, tycoons, politicians,
financiers, public figures, high-wealth
individuals, corporations, and celebrities
32. Online Identity Management
• We help people looking for you find you
• You are your online presence
• Dominate your brand in search, on social
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media, via domain names
• Control the first page of search
• Control your brand online
• Influence your reputation on Wikipedia
• Armor yourself against online attacks
• Prepare and respond to crises online
33. Content Marketing
• Content marketing is any marketing that involves the creation and
sharing of media and publishing content in order to acquire and
retain customers
• We work with you to create, distribute, and propagate relevant and
info@gerr.is +1 202-351-1235
valuable content
• We are communicators, bloggers, writers
• We can distribute this content across social profiles through both
organic and placed shares
• We can place your articles into the trades, top websites, online
journals and blogs
• We work with you to attract, acquire and engage a clearly defined
target audience in order to drive profitable customer action
34. Inbound Marketing
• Every organization needs to become a publisher,
especially in light of how Google is integrating social
sharing into organic search
• Inbound marketing focuses on creating quality content that
pulls people – and also search robots – toward your
company and products
• Blogs, podcasts, video, eBooks, newsletters, whitepapers,
SEO, and social media marketing are ways of creating
compelling content in order to woo search engine robots
and human visitors alike
• Sales and traditional marketing can greatly benefit from
committed and persistent inbound marketing
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35. Training & Consulting
• We’re happy to teach you to do everything we
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do: we who can do, also teach
• We’re also available for consulting, by the hour,
day, or by project
• Anything that Gerris offers as a service, we also
offer in the form of classes, webinars, personal
coaching, process counsel, or as business
consultants
36. Search Engine Optimization
• SEO is mandatory in today’s completive organic
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search market
• SEO is much more than just keywords, meta
tags, and copywriting
• Google, Bing, and Yahoo! demand deep tech,
content creation, and social media integration
• We at Gerris know social, search the Internet,
technology, the web, hosting, and content
• Giving brand completive online tune-ups since
1997
38. About Gerris digital
• Gerris digital is a full-service digital strategy consulting.
• Gerris digital's experience and skills cover digital PR, digital marketing,
social media marketing, influencer outreach, blogger outreach, online
engagement, online reputation management (ORM), search engine
optimization (SEO), online crisis management and response, online brand
promotion, online brand protection, online and social media storytelling,
online monitoring, social media staffing, social media training, blogging
training, social media best practices, and search engine marketing (SEM).
• Gerris is the brainchild of Chris Abraham, recognized master of blogger
outreach, social media strategy, content marketing, digital PR, online
reputation management, and search engine optimization.
• A pioneer in online social networks and publishing, with a natural facility for
anticipating the next big thing, Chris is an Internet analyst, social media
strategy consultant, and advisor to the industries' leading firms.
info@gerr.is +1 202-351-1235