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ASTRAZENECA                  co MMunication
                             WEB                       S
                             Web




MAINTAINING THE SUCCESSFUL   CHALLENGE
                             AstraZeneca, one of the world’s largest pharmaceutical

CHARACTERISTICS OF A BRAND   companies,needed to revamp their communications, both internally
                             and externally. Specifically, the company needed a way to easily
                             communicatethe benefits and requirements of its Prescription
WHILE PROVIDING A MODERN     Assistance Program for Medicare patients.

FACELIFT. UNISON BRANDING
                             SOLUTION
AND PACKAGING TAKES          Unison’s engagement with AstraZeneca consisted of three major
                             phases. In its first stage, Unison helped to redesign internal
ALREADY EXISTING STRENGTHS   corporate communications at AstraZeneca, debuting a new palette of
                             presentation graphics and formats for use within the company. The
                             new visual language introduced by Unison injected some modernity
OF A PRODUCT AND EXPOSES     into adecades-old company. In its second stage, Unison designed “AZ&Me,”
                             a website targeted toward Medicare patients to explain the particulars
THEM TO THE CONSUMER.        of Medicare and the Prescription Assistance Program. The site




ASTRAZENECA                                                202.337.7887    UNISONA GENC Y.C OM
was designed to effectively and intuitively communicate complex       ABOUT UNISON
information to AstraZeneca’s customers. In its third stage, Unison    Unison delivers design, branding, interactive and strategic com-
designed two parallel sites for AZ’s cholesterol drug, Crestor. The   munication services to help companies develop unique and effec-
two sites, one targeted toward doctors and one toward consumers,      tive brands. Unlike many creative-only or strategy-only agencies,
demonstrated the proven results of the drug in trials and explained   Unison’s multi-talented team of strategists, designers, writers and
what symptoms and conditions Crestor could improve.                   technical developers provides a broad, 360-degree vision of each
                                                                      communications challenge.
RESULT
AstraZeneca was more efficient at patient outreach and education.     CONTACT
Complex insurance policies were made understandable to patients       1010 Wisconsin Ave., NW
and the personalization of the “AZ&Me” site, based on the patient’s   Suite 400
prescription needs, made the prescription process intuitive for a     Washington, DC 20007
key market segment that is as a whole less Internet-savvy than the
population at large.                                                  Patrice Samara
                                                                      Executive Director of Strategic Communications

                                                                      P. 202.337.7887
                                                                      E.patrice@unisonagency.com




                                                                                                                                            ®
ASTRAZENECA
AVALON PHARMA                BRANDING
                             Movie Production
                             PRODUCT PACKAGING
                             eMarketing
                             Web




CLIENT’S BRAND HAS BEEN      CHALLENGE
                             The client is a Saudi company and a leading pharmaceutical pro-

COMPLETELY RE-DESIGNED AND   ducer in the Middle East. Given its ambitious expansion plans in both
                             product mix and new market entry, the company needs an integrated
                             approach to marketing. Re-evaluating the equity of the existing brand
BROUGHT INTO A               was a necessary first step. The client needed a plan that would be
                             fitting of a regional leader in the pharma industry and would be a
MODERN MARKET.               powerful presence in an increasingly competitive industry.


                             SOLUTION
                             Unison brought out the whole package for this extensive engagement.
                             An extensive brand audit identified key areas of strength and areas
                             where improvement was needed in communicating quality, safety,
                             and value in the Middle East market. After engaging in a comprehen-
                             sive review process, Unison strategists, copywriters, and designers
                             began work on an overhaul of the Avalon name. The new brand mes-




AVALON PHARMA                                             202.337.7887     unisonagency.coM
sage and visual identity were at the heart of the re-positioning effort.   ABOUT UNISON
The visual identity was extended to a new line of product packaging        Unison delivers design, branding, interactive and strategic com-
designed to communicate safety and results, while moving from the          munication services to help companies develop unique and effec-
generic look of the company’s previous packaging to that of a modern       tive brands. Unlike many creative-only or strategy-only agencies,
global pharma company. In the engagement’s last phase, the brand           Unison’s multi-talented team of strategists, designers, writers and
strategy was carried over to a new dynamic Web presence used to            technical developers provides a broad, 360-degree vision of each
market the company not just in the Gulf but around the world.              communications challenge.

                                                                           CONTACT
RESULT                                                                     1010 Wisconsin Ave., NW
Client’s brand has been completely re-designed and brought into a          Suite 400
modern market. Given a new strategy and more visually appealing            Washington, DC 20007
look at all touchpoints, the company is in a much stronger position to
compete in many foreign markets. The company continues to meet             Patrice Samara
or exceed its ambitious growth forecasts as it reinvents itself as a       Executive Director of Strategic Communications
valued supplier of pharmaceutical and dermatological products to
individual consumers and institutional customers.                          P. 202.337.7887
                                                                           E.patrice@unisonagency.com




                                                                                                                                                 ®
AVALON PHARMA
Bahrain                        Branding
                               WEBSITE DESIGN
                               web
                               brochures
                               campaign




BRINGING A MESSAGE OF MIDDLE   Challenge
                               Better familiarize Americans with Bahrain, its century-old friendship

EAST PROGRESS TO THE UNITED    with the United States, and to further strengthen the region’s eco-
                               nomic stability through free trade. Provide an up-to-date resource
                               on news of the debate over free trade and highlight areas of impor-
STATES. UNISON IS PROUD TO     tance to U.S. members of Congress and U.S. business community on
                               Bahrain.
SHARE THE GULF’S MOST OPEN
CULTURE AND MARKET WITH THE    Solution
                               Unison created a comprehensive identity program composed of a logo
REST OF THE WORLD.             and tagline (Bahrain: Gateway to the Gulf), a themed website bahrain-
                               gateway.org designed and written advertising copy for the Hill and Roll
                               Call publications, created a brochure for U.S. Congress on the subject of
                               Bahrain, implemented an e-mail marketing campaign, online marketing,
                               developed new collateral for the Embassy staff (Business cards, letter
                               head, envelopes), and other assets t-shirts, mugs, bags,
                               and pens.




Bahrain                                                      202.337.7887      unisonagency.coM
In September 2004 after the signing of the Free Trade Agreement in   ABOUT UNISON
Washington DC Unison produced two high profile trade and invest-     Unison delivers design, branding, interactive and strategic com-
ment focused events for Bahrain in New York, NY. Please see links    munication services to help companies develop unique and effec-
below for event details.                                             tive brands. Unlike many creative-only or strategy-only agencies,
                                                                     Unison’s multi-talented team of strategists, designers, writers and
                                                                     technical developers provides a broad, 360-degree vision of each
                                                                     communications challenge.


                                                                     CONTACT
                                                                     1010 Wisconsin Ave., NW
                                                                     Suite 400
                                                                     Washington, DC 20007

                                                                     Patrice Samara
                                                                     Executive Director of Strategic Communications

                                                                     P. 202.337.7887
                                                                     E.patrice@unisonagency.com




                                                                                                                                           ®
Bahrain
Bank of Georgetown         branding
                           Movie Production
                           web
                           eMarketing
                           brochure
                           bank card
                           kiosk




WASHINGTON’S FINEST        Challenge
                           Create an entirely new brand for the soon to launch Bank of Georgetown.

COMMUNITY BANK DESERVES
                           Solution
AN EQUALLY FINE LOGO AND   The Bank’s new logo builds upon a neighborhood metaphor based on a
                           common sight around Georgetown: the steady and rhythmic pattern of
WEB DESIGN. COMBINING      oars propelling crew shells along the Potomac.
                           The logo, and its subsequent branding initiative, draws upon a theme of
COMMUNITY AND TEAMWORK     teamwork and collaboration. launch Bank of Georgetown sees itself as a
                           neighborhood bank; one intent upon supporting the people and the busi-
INTO ONE IMAGE.            nesses of the community on a personal and professional level.


                           result
                           The new identity achieves premium market appeal with an elegant and
                           contemporary design that provides visual impact and serves to differenti-




BANK OF GEORGETOWN                                       202.337.7887       unisonagency.coM
ate the Bank in a highly-competitive industry. The initial presentation      ABOUT UNISON
likewise establishes a clear brand architecture that can adapt as the bank   Unison delivers design, branding, interactive and strategic com-
grows in the Washington DC metropolitan area and beyond.                     munication services to help companies develop unique and effec-
                                                                             tive brands. Unlike many creative-only or strategy-only agencies,
                                                                             Unison’s multi-talented team of strategists, designers, writers and
                                                                             technical developers provides a broad, 360-degree vision of each
                                                                             communications challenge.

                                                                             CONTACT
                                                                             1010 Wisconsin Ave., NW
                                                                             Suite 400
                                                                             Washington, DC 20007

                                                                             Patrice Samara
                                                                             Executive Director of Strategic Communications

                                                                             P. 202.337.7887
                                                                             E.patrice@unisonagency.com




                                                                                                                                                   ®
BANK OF GEORGETOWN
BROADSPAN                 IDENTITY
                          Movie Production
                          WEB
                          eMarketing




Formerly named EMEA       CHALLENGE
                          Broadspan began its corporate operations in 2002 as EMEA Enter-

Enterprise Solutions,     prise Solutions in Doha, Qatar, where it built a solid reputation deliv-
                          ering infrastructure technology services and consulting in enter-
                          prise businesses. Anticipating new investments and the expansion
Broadspan steps forward   of their operations outside of the Middle East and North Africa, the
                          management and board of directors of EMEA decided to embark on
with a new name and       a comprehensive rebranding effort. After a lengthy bidding process,
                          they selected Unison to craft their new image and outreach strategy.
outreach strategy,        SOLUTION
developed and designed    To attract a new round of investment from partners in the United
                          States, while increasing its service and product offerings, particular-

by Unison.                ly in the areas of physical security services, education, and training
                          programs, Broadspan needed a more universal corporate identity
                          that communicated the essence of their core business. EMEA wanted
                          a new brand to convey its track record of providing customer-centric
                          solutions for critical technological and professional services.




BROADSPAN                                               202.337.7887      unisonagency.coM
RESULT                                                                   ABOUT UNISON
Unison developed a new name, Broadspan, that implies the global          Unison delivers design, branding, interactive and strategic com-
character of the business as well as the value of partnering with        munication services to help companies develop unique and effec-
the organization. Unison also developed a handsome visual identity       tive brands. Unlike many creative-only or strategy-only agencies,
system, complete with market collateral, and unveiled a website to       Unison’s multi-talented team of strategists, designers, writers and
herald the company’s new era of growth. Large-scale graphics and         technical developers provides a broad, 360-degree vision of each
a cool color palette give Broadspan a sleek, polished look, highlight-   communications challenge.
ing the company’s key capabilities while creating a striking personal-
ity that sets the stage for their new business model. Accompanying       CONTACT
marketing collateral complement and support Broadspan’s new              1010 Wisconsin Ave., NW
image, and emphasize Broadspan’s continued growth. With Unison’s         Suite 400
creative vision, Broadspan is poised to become a world-class pro-        Washington, DC 20007
vider of technology, security, and telecommunications needs.
                                                                         Patrice Samara
                                                                         Executive Director of Strategic Communications

                                                                         P. 202.337.7887
                                                                         E.patrice@unisonagency.com




                                                                                                                                               ®
BROADSPAN
CARBON-X                  BRANDING
                          Web
                          STATIONERY




Carbon-x: Clean design.   CHALLENGE
                          Carbon-x, a new venture based out of La Paz, Bolivia, needed a new

For a cleaner world.      logo and website to coincide with their official business launch. The
                          new identity needed to stand out in a crowd as a number of business-
                          es have flocked to the nascent carbon emission credit market created
                          by cap and trade regulations. With the market still in its infancy,
                          Carbon-x needed to project that it was uniquely qualified to navigate
                          its complexities and offer the most value to their clients and partners.


                          SOLUTION
                          Unison produced a new visual identity centered around the idea of
                          connection. The logo, a stylized carbon ring, is not only a clear allu-
                          sion to Carbon-x’s name, but also to the element at the center of the
                          entire cottage industry of emissions trading. The ring also signifies
                          Carbon-x’s position as a node in the value chain of trading emissions
                          credits, engaging with its Latin American agents, financial institu-




CARBON-X                                                202.337.7887      unisonagency.coM
tion investors, and clients. The creation of value is circular, not only    ABOUT UNISON
economic but also environmental as market forces work to reduce             Unison delivers design, branding, interactive and strategic com-
emissions. As Carbon-x links emission-reducing projects with capital        munication services to help companies develop unique and effec-
investors, the creation of economic value and a cleaner, safer world        tive brands. Unlike many creative-only or strategy-only agencies,
will continue to build upon itself.                                         Unison’s multi-talented team of strategists, designers, writers and
                                                                            technical developers provides a broad, 360-degree vision of each
                                                                            communications challenge.
RESULT
The new Carbon-x logo and website (launching in October 2008)               CONTACT
reflects the unique point of differentiation Carbon-x uses to its advan-    1010 Wisconsin Ave., NW
tage: an extensive network of agents in Latin America who can link          Suite 400
global clients with only the most promising agricultural and industrial     Washington, DC 20007
projects that will generate returns not only for financiers, but also for
the world as a whole through emissions reduction.                           Patrice Samara
                                                                            Executive Director of Strategic Communications

                                                                            P. 202.337.7887
                                                                            E.patrice@unisonagency.com




                                                                                                                                                  ®
CARBON-X
Cassidy & associates          video Production
                              Movie production
                              web
                              eMarketing
                              advertising




UNISON PROVIDES AN            Challenge
                              Cassidy & Associates, a leader in the government relations industry

ARRESTING, REFRESHED IMAGE    for over thirty years, came to Unison looking to promote its recent
                              work in higher education, healthcare and energy policy. In addition to
                              showcasing these recent accomplishments, Cassidy wanted to high-
FOR THE MARKET LEADER IN AN   light its role as a leader in the rapidly evolving field of energy policy.

EVOLVING INDUSTRY.
                              Solution
BLENDING HERITAGE AND         Unison decided to produce a documentary-style video reviewing
                              Cassidy’s remarkable accomplishments, as well as a series of banner
LEADERSHIP WITH NEW IDEAS     ads promoting the acumen of two Cassidy associates who are at the
                              forefront of energy policy. Unison undertook an exhaustive content

AND INNOVATIONS.              research and image evaluation process to develop the script and
                              select final imagery from literally thousands of photos. A script went
                              through numerous revisions, voiceover was recorded and the final
                              product was developed in Flash.




Cassidy & associates                                         202.337.7887      unisonagency.coM
RESULT                                                                    ABOUT UNISON
The final result was a stunning five-minute video and a series of         Unison delivers design, branding, interactive and strategic com-
creative promotional banners solidifying Cassidy’s distinctive identity   munication services to help companies develop unique and effec-
as a leader in both the government relations industry and the crucial     tive brands. Unlike many creative-only or strategy-only agencies,
sector of energy policy. The pieces provided an elegant and concise       Unison’s multi-talented team of strategists, designers, writers and
overview of Cassidy’s remarkable history and exceptional positioning      technical developers provides a broad, 360-degree vision of each
for future shifts in the political landscape and reintroduced existing    communications challenge.
Cassidy clients to the firm they only thought they knew.
                                                                          CONTACT
                                                                          1010 Wisconsin Ave., NW
                                                                          Suite 400
                                                                          Washington, DC 20007

                                                                          Patrice Samara
                                                                          Executive Director of Strategic Communications

                                                                          P. 202.337.7887
                                                                          E.patrice@unisonagency.com




                                                                                                                                                ®
Cassidy & associates
Chartwell                     branding
                              Movie Production
                              web
                              eMarketing
                              brochure




A DESIGN WITH ROOM TO GROW.   Challenge
                               Chartwell International, a multi-industry holding company which

A COMPANY WITH FORWARD        focuses on the development of natural resources, management of
                              waste disposal, and improvement of rail transportation, wanted a
                              unique corporate identity that would reflect the company’s vision and
MOMENTUM. UNISON DESIGNS      operational strengths.

A UNIFORM IDENTITY FOR A
                              Solution
MULTI-SECTOR CORPORATION      Unison created a new logo that embodies the energy, forward mo-
                              tion and potential of the company. A circular logo composed of two
EXPANDING STRATEGICALLY.      arrows in blue and green, the motif embodies continual motion and
                              an environmental perspective. In addition, Unison created an easily
                              navigable website which reflects the expertise of the company, with a
                              vibrant color scheme and eye-pleasing layout.




chartwell                                                  202.337.7887     unisonagency.coM
RESULT                                                                  ABOUT UNISON
Chartwell’s new logo and website creates presence in its industry       Unison delivers design, branding, interactive and strategic com-
and offers increased accessibility to the general public and enhances   munication services to help companies develop unique and effec-
Chartwell’s prospects for growth and expansion.                         tive brands. Unlike many creative-only or strategy-only agencies,
                                                                        Unison’s multi-talented team of strategists, designers, writers and
                                                                        technical developers provides a broad, 360-degree vision of each
                                                                        communications challenge.

                                                                        CONTACT
                                                                        1010 Wisconsin Ave., NW
                                                                        Suite 400
                                                                        Washington, DC 20007

                                                                        Patrice Samara
                                                                        Executive Director of Strategic Communications

                                                                        P. 202.337.7887
                                                                        E.patrice@unisonagency.com




                                                                                                                                              ®
chartwell
coba capital                   branding
                               Movie Production
                               web
                               eMarketing




WISDOM, BLENDING               Challenge
                                Coba Capital, LP , a limited partnership private equity fund that

INTELLIGENCE AND EXPERIENCE:   invests globally in small- to medium-sized businesses, came to
                               Unison with the task of creating a brand identity that represented and
                               emphasized the capabilities and strengths of the firm.
THE FUNDAMENTALS OF A
STRONG PRIVATE EQUITY FUND.    Solution
                               Unison delivered a clean and simple design for Coba that established
UNISON CREATES A NEW           and brought forth the firm’s wisdom and experience in an elegant and
                               understated way. The new Coba logo flowed from the Russian word
ELEGANT AND CONFIDENT          “coba” meaning “owl,” as a symbol of Coba’s sage investment phi-
                               losophy. This theme was carried forward through a Unison-designed

IDENTITY.                      dynamic website at www.cobacapital.com with intuitive navigation
                               and rich in vibrant red tones that further emphasized the firm’s
                               energy and strength. The brand identity both captures the viewer’s
                               attention while exuding elegance and intelligence.




coba capital                                                202.337.7887     unisonagency.coM
RESULTS                                                                 ABOUT UNISON
The resulting new brand identity and website keeps up with Coba’s       Unison delivers design, branding, interactive and strategic com-
rapid ascent in the highly competitive private equity field, allowing   munication services to help companies develop unique and effec-
them to gain recognition while putting forth an image of strength.      tive brands. Unlike many creative-only or strategy-only agencies,
                                                                        Unison’s multi-talented team of strategists, designers, writers and
                                                                        technical developers provides a broad, 360-degree vision of each
                                                                        communications challenge.

                                                                        CONTACT
                                                                        1010 Wisconsin Ave., NW
                                                                        Suite 400
                                                                        Washington, DC 20007

                                                                        Patrice Samara
                                                                        Executive Director of Strategic Communications

                                                                        P. 202.337.7887
                                                                        E.patrice@unisonagency.com




                                                                                                                                              ®
coba capital
contrack                       branding
                               Movie Production
                               web
                               eMarketing
                               brochure
                               fleet




GLOBAL REACH, LOCAL IMPACT.    Challenge
                               A leading engineering, procurement, and construction company that

UNIQUE AND VISIONARY           operates on an international scale, Contrack International required
                               Unison’s strategic and creative guidance as part of an ongoing brand
                               consulting relationship.
CONSTRUCTION PROJECTS FOR
DIVERSE COMMUNITIES. UNISON    Solution
                               Unison worked to provide logo on identity services, create market-
BUILDS A BRAND AND SITE FROM   ing collaterals, and launch a fresh, dynamic website. The holistic
                               approach offers Contrack increased opportunities for efficiency and
THE GROUND UP.                 force within its field. Unison’s efforts serve to reposition Contrack in
                               a manner appropriate for a company of their size and global reach.




Contrack                                                     202.337.7887      unisonagency.coM
RESULT                                                               ABOUT UNISON
The new website enables Contrack to cut across cultural, language,   Unison delivers design, branding, interactive and strategic com-
and geographic borders to make an impact upon the international      munication services to help companies develop unique and effec-
business community.                                                  tive brands. Unlike many creative-only or strategy-only agencies,
                                                                     Unison’s multi-talented team of strategists, designers, writers and
                                                                     technical developers provides a broad, 360-degree vision of each
                                                                     communications challenge.

                                                                     CONTACT
                                                                     1010 Wisconsin Ave., NW
                                                                     Suite 400
                                                                     Washington, DC 20007

                                                                     Patrice Samara
                                                                     Executive Director of Strategic Communications

                                                                     P. 202.337.7887
                                                                     E.patrice@unisonagency.com




                                                                                                                                           ®
Contrack
corchos                         packaging
                                Movie Production
                                eMarketing




MESSAGE IN A BOTTLE: UNISON’S   CONCEPT
                                Corchos, a family-owned winery, needed a brand identity and pack-

PRODUCT PACKAGING DESIGN        aging design that would stand out in a fragmented industry where
                                wineries both large and small are competing for “cellar share.”

UNCORKS A SMALL FAMILY
                                SOLUTION
WINERY’S POTENTIAL.             The Unison brand development strategy centered around the winery’s
                                ancestral roots in northern Spain. This unique territory, with its cli-
                                mate and soil ideal for growing wine grapes, became the centerpiece
                                around which Unison designers found inspiration. Product packaging
                                centered on earthy tones and clean, uncomplicated lines that gave
                                the bottles an understated air.




corchos                                                      202.337.7887      unisonagency.coM
RESULT                                                                    ABOUT UNISON
The new Corchos-branded bottles captured the artistic spirit of           Unison delivers design, branding, interactive and strategic com-
winemaking. The brand pays homage to the soil where its grapes take       munication services to help companies develop unique and effec-
root, while its minimalistic design maintains the degree of sophistica-   tive brands. Unlike many creative-only or strategy-only agencies,
tion and class required of a small family-owned wine.                     Unison’s multi-talented team of strategists, designers, writers and
                                                                          technical developers provides a broad, 360-degree vision of each
                                                                          communications challenge.

                                                                          CONTACT
                                                                          1010 Wisconsin Ave., NW
                                                                          Suite 400
                                                                          Washington, DC 20007

                                                                          Patrice Samara
                                                                          Executive Director of Strategic Communications

                                                                          P. 202.337.7887
                                                                          E.patrice@unisonagency.com




                                                                                                                                                ®
corchos
Core                         branding
                             Movie Production
                             web
                             eMarketing
                             brochure




AN ARCHITECTURE AND DESIGN   Challenge
                             Launch an improved web presence for a nationally recognized archi-

FIRM WITH A STRONG DESIGN    tecture and design firm.


PHILOSOPHY NEEDS A WEBSITE   Solution
                             Unison developed coredc.com, a new site powered by Fuseon®
TO MATCH. UNISON PROVIDES    Unison’s content management solution—an intuitive, Web-based in-
                             formation publishing system. The comprehensive web site includes
A SITE THAT INCORPORATES     in-depth illustrated case studies; an overview of the firm’s history,
                             philosophy, leadership and scope of work; listings of CORE clients
BUILDING DESIGN AND          and projects, and complete bibliography and awards documentation
                             from the firm’s first 13 years.

CREATIVITY.                  The expanded size and redesigned formatting showcases CORE’s
                             expanded portfolio of work, which has increased from just a dozen
                             or so images to more than 150 for viewers to enjoy and gain a better
                             understanding of the firm’s diversity, talent, quality of work and
                             award-wining designs.




core                                                      202.337.7887     unisonagency.coM
Unison created a unique and customized format with the Cold Fusion      ABOUT UNISON
package that will allow for in-house monitoring and updating of the     Unison delivers design, branding, interactive and strategic com-
site with an intuitive back-end dashboard to manage all aspects of      munication services to help companies develop unique and effec-
publication. This client-managed function will bring timely sharing     tive brands. Unlike many creative-only or strategy-only agencies,
of news and information with CORE’s clients, the media, professional    Unison’s multi-talented team of strategists, designers, writers and
colleagues and potential clients though new software that will easily   technical developers provides a broad, 360-degree vision of each
allow for regular electronic newsletter.                                communications challenge.

                                                                        CONTACT
RESULT                                                                  1010 Wisconsin Ave., NW
The all-new coredc.com is more representative of CORE’s position        Suite 400
in today’s architecture and design market. The site offers greatly      Washington, DC 20007
enhanced capabilities in terms of online marketing, communicating
with existing clients and reaching out to potential clients.            Patrice Samara
                                                                        Executive Director of Strategic Communications

                                                                        P. 202.337.7887
                                                                        E.patrice@unisonagency.com




                                                                                                                                              ®
core
CHRIST CHURCH                  web
                               Movie Production
                               eMarketing
GEORGETOWN




Bringing the Word to the       CHALLENGE
                               Christ Church, Georgetown, an Episcopal congregation located in

Web: Unison Designs Site for   the heart of Georgetown, needed a new website in order to more ef-
                               fectively communicate with its congregation and reach out to new po-
                               tential churchgoers. The leadership of the church also needed a Web
Christ Church, Georgetown      design solution that would allow them to update the site frequently
                               without extensive knowledge of Web programming.

                               SOLUTION
                               Unison’s team of designers, strategists, and copywriters developed
                               an entirely new Web presence for the historic Georgetown institution.
                               The motif used for the site—from color scheme to imagery to type-
                               faces—was chosen to reflect the reverence and austerity of Christ
                               Church. The website opened new lines of communication between the
                               Church and its parishioners, allowing the Church to send newslet-
                               ters, process tithes, and host audio recordings of choral music and
                               worship services, all online. Unison deployed its proprietary Fuseon
                               content management system to allow the Church staff to add more
                               information to the site quickly and easily. “Obviously when designing




CHRIST CHURCH GEORGETOWN                                   202.337.7887     unisonagency.coM
a site for a church, the key consideration is maintaining the austerity   ABOUT UNISON
and reverence which parishioners bring to their congregation. The         Unison delivers design, branding, interactive and strategic com-
new site is designed to be elegant and traditional, in line with the      munication services to help companies develop unique and effec-
church’s rich history, but also integrate new methods of communica-       tive brands. Unlike many creative-only or strategy-only agencies,
tion to strengthen the relationship between the pew and the pulpit,”      Unison’s multi-talented team of strategists, designers, writers and
said Unison creative director Julius Talvik.                              technical developers provides a broad, 360-degree vision of each
                                                                          communications challenge.
RESULT
With Unison’s helping hand, Christ Church has transformed their           CONTACT
online presence with innovative ways to reach out to their parishio-      1010 Wisconsin Ave., NW
ners as well as the Georgetown community as a whole. The Unison-          Suite 400
designed Christ Church Georgetown site, set to launch in early June       Washington, DC 20007
2009, will enhance the image of the Church and allow the public to
find out more about Christ Church and how they can join the worship       Patrice Samara
community. “Many thanks for your excellent work (and that of the Uni-     Executive Director of Strategic Communications
son team),” said The Reverend Stuart Kenworthy, rector of of Christ
Church, Georgetown.                                                       P. 202.337.7887
                                                                          E.patrice@unisonagency.com




                                                                                                                                                ®
CHRIST CHURCH GEORGETOWN
Cvent                            MULTIMEDIA
                                 identity                            identity
                                 WEBSITE DESIGN                      WEBSITE DESIGN
                                 packaging                           packaging
                                 ENVIRONMENTS
                                 packaging
                                 identity




EXPANDING AN INDUSTRY            Challenge
                                 Cvent, the largest online event registration company in the US, is

LEADER IN EVENT PLANNING         relied upon by over 5,000 event planners. Although already a leader in
                                 its field, Cvent wanted to broaden its audience. When Cvent developed
                                 a cutting-edge suite of event planning tools, the company sought to
REQUIRED AN INNOVATIVE AP-       market its benefits via the Internet. Cvent turned to Unison for cre-
                                 ative vision and Internet expertise.
PROACH. UNISON PROVIDED A
UNIQUE VIRTUAL TOUR THAT CRE-    Solution
                                 In a comprehensive effort that touched upon all of Unison’s strengths,
ATES A FUN AND EASY TO USE IN-   we storyboarded, designed, and produced an engaging Flash-based
                                 module which highlights Cvent’s products in an attractive, persuasive

FORMATIVE GUIDE FOR CURRENT      manner through music, flash images, and narration.


AND POTENTIAL CLIENTS.




Cvent                                                         202.337.7887     unisonagency.coM
RESULT                                                                     ABOUT UNISON
Unison’s work earned raves throughout the industry. “The Product           Unison delivers design, branding, interactive and strategic com-
Tour is a great tool for us in that it gives our customers—and potential   munication services to help companies develop unique and effec-
customers—a quick understanding of all that we have to offer. It also      tive brands. Unlike many creative-only or strategy-only agencies,
does it in an extremely attractive way that gives those audiences a        Unison’s multi-talented team of strategists, designers, writers and
whole new perspective on Cvent and what we can do,” said Eric Eden,        technical developers provides a broad, 360-degree vision of each
Vice President of Marketing of Cvent. “We couldn’t be more pleased         communications challenge.
with the result. Unison did a great job.”
                                                                           CONTACT
                                                                           1010 Wisconsin Ave., NW
                                                                           Suite 400
                                                                           Washington, DC 20007




                                                                                                                                                 ®
Cvent
deepdish                       Web
                               MULTIMEDIA
                               e-Marketing




GRAMMY-WINNING DUO WITH        Challenge
                               Develop a cutting-edge, technologically improved website for the

GLOBAL FANBASE NEEDS A         Grammy Award-winning duo Deep Dish.


WEBSITE TO EXTEND THEIR        Solution
                               Unison launched the vastly enhanced deepdish.com. Unison’s
REACH. UNISON SITE FINDS       creative team implemented a sophisticated design that reflects Deep
                               Dish’s global popularity and cutting-edge style. On the technical end,
INSPIRATION IN THE RHYTHMS     the new site is powered by Unison’s Fuseon® content management
                               solution—an intuitive, Web-based information publishing system.
AND SAMPLES OF THEIR MUSIC.    Fuseon enables non-technical marketing teams at Deep Dish and affiliate

A STRATEGY WORTHY OF THE TOP   companies to manage and publish up-to-the-minute event information,
                               tour schedules, productions, photos, streaming video, audio and news
                               announcements from any Internet-enabled location in the world. Likewise,
OF THE CHARTS.                 an exclusive, secure extranet was implemented for promoters, producers
                               and PR firms to access Deep Dish’s marketing and other digital material.




deepdish                                                     202.337.7887     unisonagency.coM
RESULTS                                                               ABOUT UNISON
The new site serves the needs of Deep Dish’s growing worldwide        Unison delivers design, branding, interactive and strategic com-
audience and the digital-age requirements of the artists’ expanding   munication services to help companies develop unique and effec-
production business.                                                  tive brands. Unlike many creative-only or strategy-only agencies,
                                                                      Unison’s multi-talented team of strategists, designers, writers and
                                                                      technical developers provides a broad, 360-degree vision of each
                                                                      communications challenge.

                                                                      CONTACT
                                                                      1010 Wisconsin Ave., NW
                                                                      Suite 400
                                                                      Washington, DC 20007

                                                                      Patrice Samara
                                                                      Executive Director of Strategic Communications

                                                                      P. 202.337.7887
                                                                      E.patrice@unisonagency.com




                                                                                                                                            ®
deepdish
DELTA FOX                    branding
                             web
                             brochure
                             fleet




BRANDING AND WEB SOLUTIONS   CHALLENGE
                             A unique new startup approached Unison in need of a strong brand.

FOR AN AVIATION SUPPORT      Delta Fox aviation, an aviation services company that provides fuel-
                             ing, maintenance, and hangar services to chartered planes, required
                             a brand that would resonate with a higher-end customer base, while
COMPANY ABOUT TO TAKE OFF.   at the same time projecting the value message that became increas-
                             ingly important with rising fuel and other air travel costs.
COME FLY WITH US.
                             SOLUTION
                             From corporate identity design, to crew uniforms, even to the livery of
                             Delta Fox’s own fleets, Unison’s design touch everything. A stylized paper
                             plane symbolizes the spirit with which Delta Fox approaches aviation.
                             Delta Fox’s dynamic new website takes the viewer through the clouds
                             while presenting all the support services the company offers. The Delta
                             Fox DFerence, meanwhile, shows how costs can be cut by using Delta Fox
                             services to underscore the value that the company offers to its high-end
                             individual and corporate clients, who are still very aware of travel costs.




DELTA FOX                                                   202.337.7887       unisonagency.coM
RESULT                                                                  ABOUT UNISON
With a visually arresting new site and brand identity accompanying      Unison delivers design, branding, interactive and strategic com-
the peerlessly pristine facilities on the ground at Manassas Regional   munication services to help companies develop unique and effec-
Airport, Delta Fox is truly poised to take flight.                      tive brands. Unlike many creative-only or strategy-only agencies,
                                                                        Unison’s multi-talented team of strategists, designers, writers and
                                                                        technical developers provides a broad, 360-degree vision of each
                                                                        communications challenge.

                                                                        CONTACT
                                                                        1010 Wisconsin Ave., NW
                                                                        Suite 400
                                                                        Washington, DC 20007

                                                                        Patrice Samara
                                                                        Executive Director of Strategic Communications

                                                                        P. 202.337.7887
                                                                        E.patrice@unisonagency.com




                                                                                                                                              ®
DELTA FOX
DILIGENCE                      BRANDING
                               Web
                               BROCHURE




Unison branding creates a      CHALLENGE
                               Re-brand and develop brand architecture for international risk

new identity for a leading     management and security leader.


business intelligence and      SOLUTION
                               Diligence’s senior management team and advisors are a who’s-who
risk management firm. It’s a   of Washington diplomatic and ex-government officials. The brand
                               had to project the bona fides of this group while projecting a modern,
dangerous world out there.     current appearance. Unison elected for a classic serif, uppercase
                               font and austere blue and silver/gray color palette that rightly imply
Unison can help.               Diligence’s strength.

                               A clear brand hierarchy was then developed for DME—Diligence
                               Middle East —Diligence’s security firm doing business in high-risk
                               areas such as Iraq and the Gulf region.




DILIGENCE                                                   202.337.7887      unisonagency.coM
RESULT                                                                  CONTACT
Unison encapsulated Diligence’s authority and gravitas in an identity   1010 Wisconsin Ave., NW
system that draws upon the classic without looking dated. DME is        Suite 400
given its own look and feel while remaining resolutely within the       Washington, DC 20007
Diligence family.
                                                                        Patrice Samara
                                                                        Executive Director of Strategic Communications
ABOUT UNISON
Unison delivers design, branding, interactive and strategic com-        P. 202.337.7887
munication services to help companies develop unique and effec-         E.patrice@unisonagency.com
tive brands. Unlike many creative-only or strategy-only agencies,
Unison’s multi-talented team of strategists, designers, writers and
technical developers provides a broad, 360-degree vision of each
communications challenge.




                                                                                                                         ®
DILIGENCE
District of Columbia    Branding
                        Movie Production
                        SIGNAGE
                        eMarketing
public Library




CONTEMPORARY            CHALLENGE
                        As part of a renovation initiative, the District of Columbia Public

APPROACH TO A COMMON    Library (DCPL) worked with Unison partner CORE Architecture + De-
                        sign to revamp several of its branch buildings. As part of the attempts
                        to redesign these spaces, DCPL engaged with Unison to create
NEIGHBORHOOD SYMBOL.    signage for four locations.

SIMPLE GRAPHIC DESIGN   SOLUTION
REDEFINES THE LIBRARY   Led by Graphic Designer Sara Lin, Unison created clean, structured
                        signage through an intuitive approach. Unison recognized that sig-

INTO SOMETHING WORTH    nage is a vital part of interior and exterior design, and that elegance
                        would contribute significantly to the overall look and feel of the updat-

READING ABOUT.          ed branches. Unison provided interior signage for the Tenley-Friend-
                        ship Heights branch, as well as updating existing exterior signage for
                        the Anacostia, Benning, and Shaw neighborhood branches.




DCPL                                                  202.337.7887      unisonagency.coM
RESULT                                                              ABOUT UNISON
Summarizing the project, Lin says, “The objectives were to create   Unison delivers design, branding, interactive and strategic com-
simple and elegant designs that would compliment CORE’s vision      munication services to help companies develop unique and effec-
while adding Unison’s clean approach. Unison met the challenge by   tive brands. Unlike many creative-only or strategy-only agencies,
marrying function with style.”                                      Unison’s multi-talented team of strategists, designers, writers and
                                                                    technical developers provides a broad, 360-degree vision of each
                                                                    communications challenge.

                                                                    CONTACT
                                                                    1010 Wisconsin Ave., NW
                                                                    Suite 400
                                                                    Washington, DC 20007

                                                                    Patrice Samara
                                                                    Executive Director of Strategic Communications

                                                                    P. 202.337.7887
                                                                    E.patrice@unisonagency.com




                                                                                                                                          ®
DCPL
Doha Debates                   PUBLIC RELATIONS
                               Movie Production
                               eMarketing




A VIP event created by a       CHALLENGE
                               The influential Doha Debates, a public forum held throughout the

VIP agency. Unison and the     year to promote free speech in the Middle East, came to Georgetown
                               University on March 25th, 2009. To celebrate the first debate held in
                               the United States, the U.S.-Qatar Business Council, along with its
US Qatar Business Council      partner Qatar Foundation, needed to organize a spectacular event on
                               the eve of the historic meeting. To plan and implement the gala, they
join forces to organize a      turned to Unison’s highly capable event management services.

spectacular event for the      SOLUTION
                               Unison’s talented event planning team stepped in to organize the
Doha Debates in the heart of   event, held at the prestigious Newseum in the heart of downtown
                               Washington, DC. Unison vetted and hired the caterer, valet, and secu-

the U.S. capital.              rity services and paid careful attention to detail, ensuring the event
                               flowed effortlessly. Unison likewise focused on list management,
                               guest-list augmentation, RSVP management, follow-up and reporting
                               services. Creating the VIP list and invitations, Unison shaped a meet-
                               ing attended by Washington’s business, political, and media elite.




DOHA DEBATES                                                202.337.7887     unisonagency.coM
RESULT                                                           ABOUT UNISON
With Unison’s supreme talent in event management, the US Qatar   Unison delivers design, branding, interactive and strategic com-
Business Council and the Qatar Foundation were able to throw a   munication services to help companies develop unique and effec-
historic night to celebrate the Doha Debates.                    tive brands. Unlike many creative-only or strategy-only agencies,
                                                                 Unison’s multi-talented team of strategists, designers, writers and
                                                                 technical developers provides a broad, 360-degree vision of each
                                                                 communications challenge.

                                                                 CONTACT
                                                                 1010 Wisconsin Ave., NW
                                                                 Suite 400
                                                                 Washington, DC 20007

                                                                 Patrice Samara
                                                                 Executive Director of Strategic Communications

                                                                 P. 202.337.7887
                                                                 E.patrice@unisonagency.com




                                                                                                                                       ®
DOHA DEBATES
Dupont fabros technology       branding
                               Movie Production
                               eMarketing




EFFICIENCY AND SOLIDITY IN     Challenge
                                Dupont Fabros Technology, Inc. (Public, NYSE:DFT), owns and oper-

INFORMATION ARCHITECTURE.      ates wholesale data centers where the collective bits of information
                               of today’s Internet-based economy are housed. Theirs is a behind-
                               the-scenes role, but one crucial to the remarkable power of the
EFFICIENCY AND SOLIDITY IN     Internet. Accordingly, DFT wanted to enhance its public identity and
                               stock exchange profile. So, they turned to Unison.
CORPORATE IDENTITY DESIGN.
UNISON AND DFT, ALIGNED IN A   Solution
                               Unison started with a new logo in the form of an orange three-dimen-
COMMON VISION.                 sional cube to represent the strength and depth of DFT’s business.
                               The precise edges of the cube and the arithmetic of the geometric
                               shape emphasize the philosophy of efficiency and solidity in infra-
                               structure design. With the logo designed, Unison delivered a full
                               suite of collateral materials for internal and external audiences that
                               further reflected DFT’s new image.




dupont fabros technology                                    202.337.7887     unisonagency.coM
RESULTS                                                               ABOUT UNISON
DFT’s dynamic and modern corporate identity matches their corpo-      Unison delivers design, branding, interactive and strategic com-
rate capabilities and positions the company as leaders in wholesale   munication services to help companies develop unique and effec-
data center design, development and management.                       tive brands. Unlike many creative-only or strategy-only agencies,
                                                                      Unison’s multi-talented team of strategists, designers, writers and
                                                                      technical developers provides a broad, 360-degree vision of each
                                                                      communications challenge.

                                                                      CONTACT
                                                                      1010 Wisconsin Ave., NW
                                                                      Suite 400
                                                                      Washington, DC 20007

                                                                      Patrice Samara
                                                                      Executive Director of Strategic Communications

                                                                      P. 202.337.7887
                                                                      E.patrice@unisonagency.com




                                                                                                                                            ®
dupont fabros technology
ECOFINISHES                    branding
                               identity                            identity
                               web
                               WEBSITE DESIGN                      WEBSITE DESIGN
                               brochure
                               packaging                           packaging
                               fleet
                               ENVIRONMENTS
                               packaging
                               PACKAGING
                               identity




CLEAN AND EFFICIENT            Challenge
                                ecofinishes® is a leading flooring manufacturer and distributor

DESIGN IN SUPPORT OF AN        in the Washington, DC metro area committed to environmentally
                               friendly practices and sustainable materials. ecofinishes® ap-
                               proached Unison to reinvent and transform its corporate identity in
ENVIRONMENTALLY SUSTAINABLE    order to present a more unified and “green” look, and to reinforce
                               their Earth-friendly appeal.
FLOORING SUPPLIER, WITH A
LITTLE PLAYFULNESS ADDED IN.   Solution
                               First off, Unison redesigned the ecofinishes® logo, transforming the
                               company’s unique but off-message tree frog logo into a simple, iconic
                               leaf motif with a dash of ladybug spots. Unison then re-designed
                               ecofinishes®’ entire line of marketing collaterals—from sample
                               deck-boards to brochures to delivery truck panels, and more—to give
                               ecofinishes® an ingenious polished look. Lastly, Unison revamped
                               ecofinishes® Web site, www.ecofinishes.com,with sleek design, ef-




ECOFINISHES                                                 202.337.7887     unisonagency.coM
ficient navigation and engaging content to improve ecofinishes’ sales    ABOUT UNISON
efforts while always reinforcing the company’s overarching environ-      Unison delivers design, branding, interactive and strategic com-
mental approach. A robust database-driven online product catalogue       munication services to help companies develop unique and effec-
and content management system (CMS) were integrated for seamless         tive brands. Unlike many creative-only or strategy-only agencies,
web publishing and content updates.                                      Unison’s multi-talented team of strategists, designers, writers and
                                                                         technical developers provides a broad, 360-degree vision of each
                                                                         communications challenge.
RESULT
ecofinishes® is now united under a distinct and on-target logo and       CONTACT
a redesigned Web site and are planning to re-approach the market         1010 Wisconsin Ave., NW
under their new identity perfectly fitted to today’s ever increasingly   Suite 400
green-conscious flooring consumers.                                      Washington, DC 20007

                                                                         Patrice Samara
                                                                         Executive Director of Strategic Communications

                                                                         P. 202.337.7887
                                                                         E.patrice@unisonagency.com




                                                                                                                                               ®
ECOFINISHES
Edward marc                 branding
                            Movie Production
                            web
                            eMarketing
                            packaging
                            brochure




TRANSLATING THE HERITAGE    Challenge
                            Founded in 1914 by the grandparents of the present owners, Edward

OF A CENTURY-OLD FAMILY     Marc Chocolatier is an institution in Pittsburgh. Edward Marc ap-
                            proached Unison with the challenge of revitalizing the company’s
                            identity and extending its reach beyond the local area, while also
CONFECTIONER TO THE NEW     respecting its remarkable history and traditions.

MEDIA OF THE TWENTY FIRST
                            Solution
CENTURY. HOW SWEET IT IS.   Unison developed a brand experience that could compete in today’s
                            modern markets. The website, designed in a rich, warm color scheme
                            that accentuates the delicious perfection of their chocolates, appeals
                            to a wide clientele. The online product catalog allows customers all
                            over the world to purchase from Edward Marc. To reinforce the com-
                            pany’s attention to detail and tradition, Unison chose a logo in a sleek,
                            sophisticated script that represents the signature of the maker. The
                            effect of the logo on new packaging creates a sense of class
                            and charm.




edward marc                                               202.337.7887      unisonagency.coM
RESULT                                                                  ABOUT UNISON
Edward Marc’s venture into online commerce facilitates the com-         Unison delivers design, branding, interactive and strategic com-
pany’s development and growth on a global level. The refinement of      munication services to help companies develop unique and effec-
Edward Marc’s brand and website creates an impression that compli-      tive brands. Unlike many creative-only or strategy-only agencies,
ments the gourmet confections themselves.                               Unison’s multi-talented team of strategists, designers, writers and
Post site launch Unison is in the process of developing and integrat-   technical developers provides a broad, 360-degree vision of each
ing e-commerce functionality for the website.                           communications challenge.

                                                                        CONTACT
                                                                        1010 Wisconsin Ave., NW
                                                                        Suite 400
                                                                        Washington, DC 20007

                                                                        Patrice Samara
                                                                        Executive Director of Strategic Communications

                                                                        P. 202.337.7887
                                                                        E.patrice@unisonagency.com




                                                                                                                                              ®
edward marc
EMPIRE FINANCIAL               BRANDING
                               Web
                               STATIONERY
                               BROCHURE
                               ENVIRONMENTS




How do you create a            CHALLENGE
                               For Empire Financial, a home-mortgage specialist that serves a

successful brand that          primarily Hispanic audience in the DC/Baltimore area, responding to
                               the particular needs of clients is a primary concern. Empire sought
                               to project this concern through a pleasing brand experience and a
resonates with your specific   user-friendly website.

niche segment and also gives
                               SOLUTION
strong brand equity in the     Unison addressed the unique needs of Empire Financials’ clientele
                               with a comprehensive response. To brand the company, Unison
market as a whole? Unison      conceptualized a yin-yang inspired motif, composed in soothing green
                               and blue. Hinting at the circle of life, the design associates Empire

gives the answer to a local    with messages of family, home, and stability. The thoughtful choice
                               of logo emphasizes Empire’s mission to help hard-working families
                               achieve their dreams of homeownership. In addition, Unison devel-
financial services firm.       oped a website at empirefs.com. In order to be accessible to Empire’s




EMPIRE FINANCIAL                                           202.337.7887     unisonagency.coM
diverse audience, the website functions in Spanish and English.        ABOUT UNISON
Unison ensured that the customer-focused website embodies Em-          Unison delivers design, branding, interactive and strategic com-
pire’s commitment to each and every client.                            munication services to help companies develop unique and effec-
After the website launch Unison designed and placed a series of        tive brands. Unlike many creative-only or strategy-only agencies,
ads in Hispanic focused publications. As well as designed signage      Unison’s multi-talented team of strategists, designers, writers and
for the Empire corporate office and sales centers in Maryland and      technical developers provides a broad, 360-degree vision of each
Northern Virginia.                                                     communications challenge.

                                                                       CONTACT
RESULT                                                                 1010 Wisconsin Ave., NW
Through Unison’s tailored solution, Empire Financial has bettered      Suite 400
its ability to appeal to and care for its clients. The new brand and   Washington, DC 20007
website distinguish the company as a distinctive presence in the
home mortgage arena.                                                   Patrice Samara
                                                                       Executive Director of Strategic Communications

                                                                       P. 202.337.7887
                                                                       E.patrice@unisonagency.com




                                                                                                                                             ®
EMPIRE FINANCIAL
Friends of the                 branding
                               Movie Production
                               web
                               eMarketing
global fight                   blog
                               newsletter
                               media kit




LOGO AND WEB DESIGN TO SHED    CHALLENGE
                               Friends of the Global Fight (Friends), the US-based advocacy group

LIGHT ON ONE OF THE WORLD’S    for increasing American commitment to the Global Fund to Fight
                               AIDS, Tuberculosis, and Malaria, needed to refresh its Web image as
                               well as redefine itself as an advocacy group unofficially connected
MOST PRESSING ISSUES. UNISON   to the Global Fund. Given Friends’ potential strategic expansions to
                               non-Fund related activities, it is important that they have a strong
AND FRIENDS ARE COMMITTED TO   presence in their own right.

INCREASING PUBLIC HEALTH THE   SOLUTION
WORLD OVER.                    The new Friends site, featuring its Unison-redesigned logo, is all
                               about creating an impact. From vivid high-resolution video and im-
                               ages highlighting the poverty that the Global Fund works to eradicate,
                               to powerful testimonials and case studies of the Global Fund’s impact
                               worldwide, the site is designed to reach policymakers, members of
                               the media, and the general public alike.




friends of the global fight                                 202.337.7887     unisonagency.coM
RESULT                                                                   ABOUT UNISON
With a powerful new site, including new communication techniques         Unison delivers design, branding, interactive and strategic com-
like blogging and social networking, Friends is able to streamline its   munication services to help companies develop unique and effec-
message and focus its supporters and audiences on the plight of re-      tive brands. Unlike many creative-only or strategy-only agencies,
gional and global epidemics, while asserting that a future of preven-    Unison’s multi-talented team of strategists, designers, writers and
tion and protection is possible through the Global Fund.                 technical developers provides a broad, 360-degree vision of each
                                                                         communications challenge.

                                                                         CONTACT
                                                                         1010 Wisconsin Ave., NW
                                                                         Suite 400
                                                                         Washington, DC 20007

                                                                         Patrice Samara
                                                                         Executive Director of Strategic Communications

                                                                         P. 202.337.7887
                                                                         E.patrice@unisonagency.com




                                                                                                                                               ®
friends of the global fight
Global Fund                      Web
                                 Movie Production
                                 eMarketing




The Idol Gives Back initiative   CHALLENGE
                                 Foxs incredibly popular primetime reality show, American Idol, hosted

successfully raised over         a two-day special charity event, Idol Gives Back, in which Friends
                                 of the Global Fight established The Global Fund as one of the events
                                 main partners. Gathering widespread support for an international
$75 Million to help eradicate    cause required a public campaign on the Web. The Global Fund needed
                                 a vital online presence for its charity services, communications and
AIDS, tuberculosis and           donations to generate support for the fight against AIDS, tuberculosis
                                 and malaria.
malaria.                         SOLUTION
                                 Unison developed a Flash-based web module - jointheglobalfund.
                                 org - that served as The Global Funds main communications outlet
                                 providing educational and essential information about some of the
                                 worlds most deadly diseases. Through vibrant Flash clips and pho-
                                 tography, the Web site offers an interactive experience for visitors to
                                 learn about the epidemics and how to help.




GLOBAL FUND                                                   202.337.7887     unisonagency.coM
RESULT                                                                ABOUT UNISON
By adding more constructive knowledge to the publics awareness of     Unison delivers design, branding, interactive and strategic com-
the scourge of AIDS, tuberculosis and malaria, the dynamic Web site   munication services to help companies develop unique and effec-
helped spread the word in a compelling way and to further the goals   tive brands. Unlike many creative-only or strategy-only agencies,
of the global fight against these infectious diseases.                Unison’s multi-talented team of strategists, designers, writers and
                                                                      technical developers provides a broad, 360-degree vision of each
                                                                      communications challenge.

                                                                      CONTACT
                                                                      1010 Wisconsin Ave., NW
                                                                      Suite 400
                                                                      Washington, DC 20007

                                                                      Patrice Samara
                                                                      Executive Director of Strategic Communications

                                                                      P. 202.337.7887
                                                                      E.patrice@unisonagency.com




                                                                                                                                            ®
GLOBAL FUND
Goldtoe moretz                                                         web
                                                                       Movie Production
                                                                       eMarketing




REFRESHING THE WEB PRESENCE                                            mour, New Balance, Kathy Ireland, and retailer brand labels. GTM’s
                                                                       corporate site needed refreshing to highlight the strengths of the
                                                                       newly-formed company, as well as individual sites for its two major
FOR A CLASSIC APPAREL                                                  brands, Gold Toe and PowerSox.

COMPANY & RE-INTRODUCING
                                                                       PROCESS
THE PUBLIC TO A CLASSIC,                                               In one of our most ambitious undertakings yet, Unison has revital-
                                                                       ized the Gold Toe Moretz image. A new corporate site focuses on the
TIMELESS BRAND.                                                        history and culture of both individual companies and highlights the
                                                                       differential advantages of the new merged entity. Drawing on decades
                                                                       of heritage and a culture uniquely obsessed with product quality, the
                                                                       new GTM site will showcase how the company and its products are
CHALLENGE                                                              valued components of a retailer’s supplier mix, investor’s portfolio, or
GoldToe Moretz, formed by the merger of Gold Toe and Moretz            consumer’s sock drawer.
Sports, is a leading manufacturer of dress and athletic socks, under
its extensive brand portfolio, including Gold Toe, PowerSox, their     On the brand side, the new goldtoe.com and powersox.com repre-
respective subsidiary brands, and licensed brands such as Under Ar-    sent a significant strategy shift for the company. Never before had




goldtoe moretz                                                                                       202.337.7887     unisonagency.coM
GTM products been offered directly through their website, but with a       ABOUT UNISON
robust e-commerce module, GTM customers will be able to purchase           Unison delivers design, branding, interactive and strategic com-
straight from the company. Both sites are tailored to their unique         munication services to help companies develop unique and effec-
audiences, demonstrating the comfort, fit, and durability of Gold Toe      tive brands. Unlike many creative-only or strategy-only agencies,
at the office, and the performance and protection of PowerSox for an       Unison’s multi-talented team of strategists, designers, writers and
active, athletic consumer. Unison’s proprietary Fuseon content man-        technical developers provides a broad, 360-degree vision of each
agement system allows GTM staff to update the site with seasonal           communications challenge.
promotions and product mixes without investing in a lengthy or costly
partial site redesign.                                                     CONTACT
                                                                           1010 Wisconsin Ave., NW
                                                                           Suite 400
RESULT                                                                     Washington, DC 20007
Increased sales volume and revenue won’t be available until the new
site launches in the first quarter of 2009, but the new site promises      Patrice Samara
to revitalize the way consumers view their socks. From the corporate       Executive Director of Strategic Communications
GTM site to the individual brand sites, the client will be able to point
to its modern new website and offer its products, as well as its corpo-    P. 202.337.7887
rate value proposition, in a way it never has before.                      E.patrice@unisonagency.com




                                                                                                                                                 ®
goldtoe moretz
Goodworks International                 branding
                                        Movie Production
                                        web
                                        eMarketing
                                        brochure




                                   TM




                   INTERNATIONAL




DRAWING ON THE PUBLIC                   Challenge
                                        GoodWorks International came to Unison in need of a new, stronger

SERVICE BACKGROUND OF ITS               Web presence. In designing the site Unison needed to communicate
                                        the uniqueness and differentiation of GoodWorks’ consulting and
                                        business advisory services: no other firm provides both the business
FOUNDERS, UNISON DESIGNS A              acumen and regional focus of GoodWorks’ consulting services for
                                        clients in the Caribbean and Africa.
NEW WEB PRESENCE FOR THE
LEADING CONSULTING FIRM                 Solution
                                        The new GoodWorks Web site - www.goodworksintl.com - reflects
SPECIALIZING IN AFRICA AND THE          the firm’s international expertise and connections, technological
                                        prowess, and forward-thinking focus by closely associating Good-

CARIBBEAN.                              Works to Africa and the Caribbean through direct client case studies
                                        and powerful business imagery from those growing regions. The
                                        interactive, user-friendly site was designed and built using Unison’s
                                        proprietary, intuitive Fuseon content management system that will
                                        allow GoodWorks to retain complete editorial control over the site’s
                                        content with in-house teams.




goodworks international                                              202.337.7887     unisonagency.coM
RESULT                                                                      ABOUT UNISON
GoodWorks maintained a Web presence that was both cutting-edge              Unison delivers design, branding, interactive and strategic com-
in design and conventional in functionality to give its staff the premier   munication services to help companies develop unique and effec-
method to project its image to the world and clients, both current          tive brands. Unlike many creative-only or strategy-only agencies,
and prospective, at a low cost. Even without a full-time Web special-       Unison’s multi-talented team of strategists, designers, writers and
ist GoodWorks was able to keep their site up to date with the latest        technical developers provides a broad, 360-degree vision of each
news, projects, and upcoming events through the Fuseon content              communications challenge.
management system designed and delivered by Unison. GoodWorks
executives praised Unison’s efforts to truly partner with GoodWorks         CONTACT
to create something spectacular.                                            1010 Wisconsin Ave., NW
                                                                            Suite 400
                                                                            Washington, DC 20007

                                                                            Patrice Samara
                                                                            Executive Director of Strategic Communications

                                                                            P. 202.337.7887
                                                                            E.patrice@unisonagency.com




                                                                                                                                                  ®
goodworks international
Gourmet Gulf Company             BRANDING
                                 PACKAGING
                                 WEB DESIGN
                                 EVENT PLANNING
                                 ENVIRONMENTS




Unison partners with             CHALLENGE
                                 Gourmet Gulf Company controls major international restaurant fran-

WORKED GGC to bring              chises throughout the Gulf region. Unison was asked to position the
                                 parent companys brand, as well as direct an initiative to craft and pro-
                                 mote the identity of a new high-end pizzeria, Pizzeria Cucina. Gourmet
global renowned brands           Gulf Company also owns and operates Morelli’s Gelato, Yo! Sushi, and
                                 Gourmet Burger Kitchen - London’s award-winning burger concept.
like CUCINA PARADISO, GBK,
Yo! Sushi, Morelli’s and         SOLUTION
                                 The branding designed for Pizzeria Cucina evokes a clean, hip feel. The
California Pizza kitchen (cpk)   proposed logo, striking and precise in a vibrant red, reflects the atmo-
                                 sphere of the popular new restaurant. Unisons inspired designs for the

to the middle east               restaurant signage, print collateral and packaging included menus,
                                 place cards, coasters, matches, napkins, carryout packaging, souvenir
                                 items, business forms and stationery. Unisons solution further culti-
                                 vated the tasteful identity of the restaurant.




Gourmet Gulf Company                                          202.337.7887      unisonagency.coM
RESULT                                                                ABOUT UNISON
Through Pizzeria Cucina, enhanced by Unisons creative assistance,     Unison delivers design, branding, interactive and strategic com-
Gulf Gourmet Company continues to gain recognition for its standout   munication services to help companies develop unique and effec-
role in the Gulfs vigorous restaurant industry.                       tive brands. Unlike many creative-only or strategy-only agencies,
                                                                      Unison’s multi-talented team of strategists, designers, writers and
                                                                      technical developers provides a broad, 360-degree vision of each
                                                                      communications challenge.

                                                                      CONTACT
                                                                      1010 Wisconsin Ave., NW
                                                                      Suite 400
                                                                      Washington, DC 20007

                                                                      Patrice Samara
                                                                      Executive Director of Strategic Communications

                                                                      P. 202.337.7887
                                                                      E.patrice@unisonagency.com




                                                                                                                                            ®
Gourmet Gulf Company
GROOMING LOUNGE                branding
                               identity                          identity
                               packaging
                               WEBSITE DESIGN                    WEBSITE DESIGN
                               packaging
                               ENVIRONMENTS
                               packaging
                               identity




INNOVATIVE PRODUCT PACKAGING   CHALLENGE
                               Grooming Lounge, a leading retailer of men’s grooming products,

THAT IS CLEAN, STYLISH, AND    diversified its offering by producing its own brand of cosmetic and
                               grooming products. In order to resonate with its target audience,
                               many of whom are frequently skeptical or ignorant of the grooming
FUN. CAPTURE THE ATTENTION     practices and products Grooming Lounge recommends, the company
                               needed a simple, straightforward message in its product packaging.
OF A SKEPTICAL DEMOGRAPHIC
WITH A COMPELLING PRODUCT      SOLUTION
                               Unison designed product packaging that aims to simplify the
DISPLAY.                       grooming product purchase decision and appeal to men’s reluc-
                               tance to buy a product they know little about. Simple names like
                               “Some Hair Goop” and “Beard Destroyer” highlight the playful-
                               ness with which men approach the grooming process. Directions
                               for use are replaced with questions like “What is this?” and “How
                               do I use it?” The deep blue and metallic silvers of the product are




GROOMING LOUNGE                                            202.337.7887    unisonagency.coM
designed to appeal to guys who don’t know the chemical com-             ABOUT UNISON
pound of moisturizer, but do know that they want to look clean          Unison delivers design, branding, interactive and strategic com-
and refreshed.                                                          munication services to help companies develop unique and effec-
                                                                        tive brands. Unlike many creative-only or strategy-only agencies,
                                                                        Unison’s multi-talented team of strategists, designers, writers and
RESULT                                                                  technical developers provides a broad, 360-degree vision of each
Grooming Lounge’s products have been a hit with their consumers,        communications challenge.
who see a product that they can understand and relate to without
taking the grooming process too seriously. The high quality of the      CONTACT
products inside the bottle remains, while the Grooming Lounge line of   1010 Wisconsin Ave., NW
products project an external image of simplicity and effectiveness.     Suite 400
                                                                        Washington, DC 20007

                                                                        Patrice Samara
                                                                        Executive Director of Strategic Communications

                                                                        P. 202.337.7887
                                                                        E.patrice@unisonagency.com




                                                                                                                                              ®
GROOMING LOUNGE
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Unison Agency Case Studies

  • 1. ASTRAZENECA co MMunication WEB S Web MAINTAINING THE SUCCESSFUL CHALLENGE AstraZeneca, one of the world’s largest pharmaceutical CHARACTERISTICS OF A BRAND companies,needed to revamp their communications, both internally and externally. Specifically, the company needed a way to easily communicatethe benefits and requirements of its Prescription WHILE PROVIDING A MODERN Assistance Program for Medicare patients. FACELIFT. UNISON BRANDING SOLUTION AND PACKAGING TAKES Unison’s engagement with AstraZeneca consisted of three major phases. In its first stage, Unison helped to redesign internal ALREADY EXISTING STRENGTHS corporate communications at AstraZeneca, debuting a new palette of presentation graphics and formats for use within the company. The new visual language introduced by Unison injected some modernity OF A PRODUCT AND EXPOSES into adecades-old company. In its second stage, Unison designed “AZ&Me,” a website targeted toward Medicare patients to explain the particulars THEM TO THE CONSUMER. of Medicare and the Prescription Assistance Program. The site ASTRAZENECA 202.337.7887 UNISONA GENC Y.C OM
  • 2. was designed to effectively and intuitively communicate complex ABOUT UNISON information to AstraZeneca’s customers. In its third stage, Unison Unison delivers design, branding, interactive and strategic com- designed two parallel sites for AZ’s cholesterol drug, Crestor. The munication services to help companies develop unique and effec- two sites, one targeted toward doctors and one toward consumers, tive brands. Unlike many creative-only or strategy-only agencies, demonstrated the proven results of the drug in trials and explained Unison’s multi-talented team of strategists, designers, writers and what symptoms and conditions Crestor could improve. technical developers provides a broad, 360-degree vision of each communications challenge. RESULT AstraZeneca was more efficient at patient outreach and education. CONTACT Complex insurance policies were made understandable to patients 1010 Wisconsin Ave., NW and the personalization of the “AZ&Me” site, based on the patient’s Suite 400 prescription needs, made the prescription process intuitive for a Washington, DC 20007 key market segment that is as a whole less Internet-savvy than the population at large. Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® ASTRAZENECA
  • 3. AVALON PHARMA BRANDING Movie Production PRODUCT PACKAGING eMarketing Web CLIENT’S BRAND HAS BEEN CHALLENGE The client is a Saudi company and a leading pharmaceutical pro- COMPLETELY RE-DESIGNED AND ducer in the Middle East. Given its ambitious expansion plans in both product mix and new market entry, the company needs an integrated approach to marketing. Re-evaluating the equity of the existing brand BROUGHT INTO A was a necessary first step. The client needed a plan that would be fitting of a regional leader in the pharma industry and would be a MODERN MARKET. powerful presence in an increasingly competitive industry. SOLUTION Unison brought out the whole package for this extensive engagement. An extensive brand audit identified key areas of strength and areas where improvement was needed in communicating quality, safety, and value in the Middle East market. After engaging in a comprehen- sive review process, Unison strategists, copywriters, and designers began work on an overhaul of the Avalon name. The new brand mes- AVALON PHARMA 202.337.7887 unisonagency.coM
  • 4. sage and visual identity were at the heart of the re-positioning effort. ABOUT UNISON The visual identity was extended to a new line of product packaging Unison delivers design, branding, interactive and strategic com- designed to communicate safety and results, while moving from the munication services to help companies develop unique and effec- generic look of the company’s previous packaging to that of a modern tive brands. Unlike many creative-only or strategy-only agencies, global pharma company. In the engagement’s last phase, the brand Unison’s multi-talented team of strategists, designers, writers and strategy was carried over to a new dynamic Web presence used to technical developers provides a broad, 360-degree vision of each market the company not just in the Gulf but around the world. communications challenge. CONTACT RESULT 1010 Wisconsin Ave., NW Client’s brand has been completely re-designed and brought into a Suite 400 modern market. Given a new strategy and more visually appealing Washington, DC 20007 look at all touchpoints, the company is in a much stronger position to compete in many foreign markets. The company continues to meet Patrice Samara or exceed its ambitious growth forecasts as it reinvents itself as a Executive Director of Strategic Communications valued supplier of pharmaceutical and dermatological products to individual consumers and institutional customers. P. 202.337.7887 E.patrice@unisonagency.com ® AVALON PHARMA
  • 5. Bahrain Branding WEBSITE DESIGN web brochures campaign BRINGING A MESSAGE OF MIDDLE Challenge Better familiarize Americans with Bahrain, its century-old friendship EAST PROGRESS TO THE UNITED with the United States, and to further strengthen the region’s eco- nomic stability through free trade. Provide an up-to-date resource on news of the debate over free trade and highlight areas of impor- STATES. UNISON IS PROUD TO tance to U.S. members of Congress and U.S. business community on Bahrain. SHARE THE GULF’S MOST OPEN CULTURE AND MARKET WITH THE Solution Unison created a comprehensive identity program composed of a logo REST OF THE WORLD. and tagline (Bahrain: Gateway to the Gulf), a themed website bahrain- gateway.org designed and written advertising copy for the Hill and Roll Call publications, created a brochure for U.S. Congress on the subject of Bahrain, implemented an e-mail marketing campaign, online marketing, developed new collateral for the Embassy staff (Business cards, letter head, envelopes), and other assets t-shirts, mugs, bags, and pens. Bahrain 202.337.7887 unisonagency.coM
  • 6. In September 2004 after the signing of the Free Trade Agreement in ABOUT UNISON Washington DC Unison produced two high profile trade and invest- Unison delivers design, branding, interactive and strategic com- ment focused events for Bahrain in New York, NY. Please see links munication services to help companies develop unique and effec- below for event details. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® Bahrain
  • 7. Bank of Georgetown branding Movie Production web eMarketing brochure bank card kiosk WASHINGTON’S FINEST Challenge Create an entirely new brand for the soon to launch Bank of Georgetown. COMMUNITY BANK DESERVES Solution AN EQUALLY FINE LOGO AND The Bank’s new logo builds upon a neighborhood metaphor based on a common sight around Georgetown: the steady and rhythmic pattern of WEB DESIGN. COMBINING oars propelling crew shells along the Potomac. The logo, and its subsequent branding initiative, draws upon a theme of COMMUNITY AND TEAMWORK teamwork and collaboration. launch Bank of Georgetown sees itself as a neighborhood bank; one intent upon supporting the people and the busi- INTO ONE IMAGE. nesses of the community on a personal and professional level. result The new identity achieves premium market appeal with an elegant and contemporary design that provides visual impact and serves to differenti- BANK OF GEORGETOWN 202.337.7887 unisonagency.coM
  • 8. ate the Bank in a highly-competitive industry. The initial presentation ABOUT UNISON likewise establishes a clear brand architecture that can adapt as the bank Unison delivers design, branding, interactive and strategic com- grows in the Washington DC metropolitan area and beyond. munication services to help companies develop unique and effec- tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® BANK OF GEORGETOWN
  • 9. BROADSPAN IDENTITY Movie Production WEB eMarketing Formerly named EMEA CHALLENGE Broadspan began its corporate operations in 2002 as EMEA Enter- Enterprise Solutions, prise Solutions in Doha, Qatar, where it built a solid reputation deliv- ering infrastructure technology services and consulting in enter- prise businesses. Anticipating new investments and the expansion Broadspan steps forward of their operations outside of the Middle East and North Africa, the management and board of directors of EMEA decided to embark on with a new name and a comprehensive rebranding effort. After a lengthy bidding process, they selected Unison to craft their new image and outreach strategy. outreach strategy, SOLUTION developed and designed To attract a new round of investment from partners in the United States, while increasing its service and product offerings, particular- by Unison. ly in the areas of physical security services, education, and training programs, Broadspan needed a more universal corporate identity that communicated the essence of their core business. EMEA wanted a new brand to convey its track record of providing customer-centric solutions for critical technological and professional services. BROADSPAN 202.337.7887 unisonagency.coM
  • 10. RESULT ABOUT UNISON Unison developed a new name, Broadspan, that implies the global Unison delivers design, branding, interactive and strategic com- character of the business as well as the value of partnering with munication services to help companies develop unique and effec- the organization. Unison also developed a handsome visual identity tive brands. Unlike many creative-only or strategy-only agencies, system, complete with market collateral, and unveiled a website to Unison’s multi-talented team of strategists, designers, writers and herald the company’s new era of growth. Large-scale graphics and technical developers provides a broad, 360-degree vision of each a cool color palette give Broadspan a sleek, polished look, highlight- communications challenge. ing the company’s key capabilities while creating a striking personal- ity that sets the stage for their new business model. Accompanying CONTACT marketing collateral complement and support Broadspan’s new 1010 Wisconsin Ave., NW image, and emphasize Broadspan’s continued growth. With Unison’s Suite 400 creative vision, Broadspan is poised to become a world-class pro- Washington, DC 20007 vider of technology, security, and telecommunications needs. Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® BROADSPAN
  • 11. CARBON-X BRANDING Web STATIONERY Carbon-x: Clean design. CHALLENGE Carbon-x, a new venture based out of La Paz, Bolivia, needed a new For a cleaner world. logo and website to coincide with their official business launch. The new identity needed to stand out in a crowd as a number of business- es have flocked to the nascent carbon emission credit market created by cap and trade regulations. With the market still in its infancy, Carbon-x needed to project that it was uniquely qualified to navigate its complexities and offer the most value to their clients and partners. SOLUTION Unison produced a new visual identity centered around the idea of connection. The logo, a stylized carbon ring, is not only a clear allu- sion to Carbon-x’s name, but also to the element at the center of the entire cottage industry of emissions trading. The ring also signifies Carbon-x’s position as a node in the value chain of trading emissions credits, engaging with its Latin American agents, financial institu- CARBON-X 202.337.7887 unisonagency.coM
  • 12. tion investors, and clients. The creation of value is circular, not only ABOUT UNISON economic but also environmental as market forces work to reduce Unison delivers design, branding, interactive and strategic com- emissions. As Carbon-x links emission-reducing projects with capital munication services to help companies develop unique and effec- investors, the creation of economic value and a cleaner, safer world tive brands. Unlike many creative-only or strategy-only agencies, will continue to build upon itself. Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. RESULT The new Carbon-x logo and website (launching in October 2008) CONTACT reflects the unique point of differentiation Carbon-x uses to its advan- 1010 Wisconsin Ave., NW tage: an extensive network of agents in Latin America who can link Suite 400 global clients with only the most promising agricultural and industrial Washington, DC 20007 projects that will generate returns not only for financiers, but also for the world as a whole through emissions reduction. Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® CARBON-X
  • 13. Cassidy & associates video Production Movie production web eMarketing advertising UNISON PROVIDES AN Challenge Cassidy & Associates, a leader in the government relations industry ARRESTING, REFRESHED IMAGE for over thirty years, came to Unison looking to promote its recent work in higher education, healthcare and energy policy. In addition to showcasing these recent accomplishments, Cassidy wanted to high- FOR THE MARKET LEADER IN AN light its role as a leader in the rapidly evolving field of energy policy. EVOLVING INDUSTRY. Solution BLENDING HERITAGE AND Unison decided to produce a documentary-style video reviewing Cassidy’s remarkable accomplishments, as well as a series of banner LEADERSHIP WITH NEW IDEAS ads promoting the acumen of two Cassidy associates who are at the forefront of energy policy. Unison undertook an exhaustive content AND INNOVATIONS. research and image evaluation process to develop the script and select final imagery from literally thousands of photos. A script went through numerous revisions, voiceover was recorded and the final product was developed in Flash. Cassidy & associates 202.337.7887 unisonagency.coM
  • 14. RESULT ABOUT UNISON The final result was a stunning five-minute video and a series of Unison delivers design, branding, interactive and strategic com- creative promotional banners solidifying Cassidy’s distinctive identity munication services to help companies develop unique and effec- as a leader in both the government relations industry and the crucial tive brands. Unlike many creative-only or strategy-only agencies, sector of energy policy. The pieces provided an elegant and concise Unison’s multi-talented team of strategists, designers, writers and overview of Cassidy’s remarkable history and exceptional positioning technical developers provides a broad, 360-degree vision of each for future shifts in the political landscape and reintroduced existing communications challenge. Cassidy clients to the firm they only thought they knew. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® Cassidy & associates
  • 15. Chartwell branding Movie Production web eMarketing brochure A DESIGN WITH ROOM TO GROW. Challenge Chartwell International, a multi-industry holding company which A COMPANY WITH FORWARD focuses on the development of natural resources, management of waste disposal, and improvement of rail transportation, wanted a unique corporate identity that would reflect the company’s vision and MOMENTUM. UNISON DESIGNS operational strengths. A UNIFORM IDENTITY FOR A Solution MULTI-SECTOR CORPORATION Unison created a new logo that embodies the energy, forward mo- tion and potential of the company. A circular logo composed of two EXPANDING STRATEGICALLY. arrows in blue and green, the motif embodies continual motion and an environmental perspective. In addition, Unison created an easily navigable website which reflects the expertise of the company, with a vibrant color scheme and eye-pleasing layout. chartwell 202.337.7887 unisonagency.coM
  • 16. RESULT ABOUT UNISON Chartwell’s new logo and website creates presence in its industry Unison delivers design, branding, interactive and strategic com- and offers increased accessibility to the general public and enhances munication services to help companies develop unique and effec- Chartwell’s prospects for growth and expansion. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® chartwell
  • 17. coba capital branding Movie Production web eMarketing WISDOM, BLENDING Challenge Coba Capital, LP , a limited partnership private equity fund that INTELLIGENCE AND EXPERIENCE: invests globally in small- to medium-sized businesses, came to Unison with the task of creating a brand identity that represented and emphasized the capabilities and strengths of the firm. THE FUNDAMENTALS OF A STRONG PRIVATE EQUITY FUND. Solution Unison delivered a clean and simple design for Coba that established UNISON CREATES A NEW and brought forth the firm’s wisdom and experience in an elegant and understated way. The new Coba logo flowed from the Russian word ELEGANT AND CONFIDENT “coba” meaning “owl,” as a symbol of Coba’s sage investment phi- losophy. This theme was carried forward through a Unison-designed IDENTITY. dynamic website at www.cobacapital.com with intuitive navigation and rich in vibrant red tones that further emphasized the firm’s energy and strength. The brand identity both captures the viewer’s attention while exuding elegance and intelligence. coba capital 202.337.7887 unisonagency.coM
  • 18. RESULTS ABOUT UNISON The resulting new brand identity and website keeps up with Coba’s Unison delivers design, branding, interactive and strategic com- rapid ascent in the highly competitive private equity field, allowing munication services to help companies develop unique and effec- them to gain recognition while putting forth an image of strength. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® coba capital
  • 19. contrack branding Movie Production web eMarketing brochure fleet GLOBAL REACH, LOCAL IMPACT. Challenge A leading engineering, procurement, and construction company that UNIQUE AND VISIONARY operates on an international scale, Contrack International required Unison’s strategic and creative guidance as part of an ongoing brand consulting relationship. CONSTRUCTION PROJECTS FOR DIVERSE COMMUNITIES. UNISON Solution Unison worked to provide logo on identity services, create market- BUILDS A BRAND AND SITE FROM ing collaterals, and launch a fresh, dynamic website. The holistic approach offers Contrack increased opportunities for efficiency and THE GROUND UP. force within its field. Unison’s efforts serve to reposition Contrack in a manner appropriate for a company of their size and global reach. Contrack 202.337.7887 unisonagency.coM
  • 20. RESULT ABOUT UNISON The new website enables Contrack to cut across cultural, language, Unison delivers design, branding, interactive and strategic com- and geographic borders to make an impact upon the international munication services to help companies develop unique and effec- business community. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® Contrack
  • 21. corchos packaging Movie Production eMarketing MESSAGE IN A BOTTLE: UNISON’S CONCEPT Corchos, a family-owned winery, needed a brand identity and pack- PRODUCT PACKAGING DESIGN aging design that would stand out in a fragmented industry where wineries both large and small are competing for “cellar share.” UNCORKS A SMALL FAMILY SOLUTION WINERY’S POTENTIAL. The Unison brand development strategy centered around the winery’s ancestral roots in northern Spain. This unique territory, with its cli- mate and soil ideal for growing wine grapes, became the centerpiece around which Unison designers found inspiration. Product packaging centered on earthy tones and clean, uncomplicated lines that gave the bottles an understated air. corchos 202.337.7887 unisonagency.coM
  • 22. RESULT ABOUT UNISON The new Corchos-branded bottles captured the artistic spirit of Unison delivers design, branding, interactive and strategic com- winemaking. The brand pays homage to the soil where its grapes take munication services to help companies develop unique and effec- root, while its minimalistic design maintains the degree of sophistica- tive brands. Unlike many creative-only or strategy-only agencies, tion and class required of a small family-owned wine. Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® corchos
  • 23. Core branding Movie Production web eMarketing brochure AN ARCHITECTURE AND DESIGN Challenge Launch an improved web presence for a nationally recognized archi- FIRM WITH A STRONG DESIGN tecture and design firm. PHILOSOPHY NEEDS A WEBSITE Solution Unison developed coredc.com, a new site powered by Fuseon® TO MATCH. UNISON PROVIDES Unison’s content management solution—an intuitive, Web-based in- formation publishing system. The comprehensive web site includes A SITE THAT INCORPORATES in-depth illustrated case studies; an overview of the firm’s history, philosophy, leadership and scope of work; listings of CORE clients BUILDING DESIGN AND and projects, and complete bibliography and awards documentation from the firm’s first 13 years. CREATIVITY. The expanded size and redesigned formatting showcases CORE’s expanded portfolio of work, which has increased from just a dozen or so images to more than 150 for viewers to enjoy and gain a better understanding of the firm’s diversity, talent, quality of work and award-wining designs. core 202.337.7887 unisonagency.coM
  • 24. Unison created a unique and customized format with the Cold Fusion ABOUT UNISON package that will allow for in-house monitoring and updating of the Unison delivers design, branding, interactive and strategic com- site with an intuitive back-end dashboard to manage all aspects of munication services to help companies develop unique and effec- publication. This client-managed function will bring timely sharing tive brands. Unlike many creative-only or strategy-only agencies, of news and information with CORE’s clients, the media, professional Unison’s multi-talented team of strategists, designers, writers and colleagues and potential clients though new software that will easily technical developers provides a broad, 360-degree vision of each allow for regular electronic newsletter. communications challenge. CONTACT RESULT 1010 Wisconsin Ave., NW The all-new coredc.com is more representative of CORE’s position Suite 400 in today’s architecture and design market. The site offers greatly Washington, DC 20007 enhanced capabilities in terms of online marketing, communicating with existing clients and reaching out to potential clients. Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® core
  • 25. CHRIST CHURCH web Movie Production eMarketing GEORGETOWN Bringing the Word to the CHALLENGE Christ Church, Georgetown, an Episcopal congregation located in Web: Unison Designs Site for the heart of Georgetown, needed a new website in order to more ef- fectively communicate with its congregation and reach out to new po- tential churchgoers. The leadership of the church also needed a Web Christ Church, Georgetown design solution that would allow them to update the site frequently without extensive knowledge of Web programming. SOLUTION Unison’s team of designers, strategists, and copywriters developed an entirely new Web presence for the historic Georgetown institution. The motif used for the site—from color scheme to imagery to type- faces—was chosen to reflect the reverence and austerity of Christ Church. The website opened new lines of communication between the Church and its parishioners, allowing the Church to send newslet- ters, process tithes, and host audio recordings of choral music and worship services, all online. Unison deployed its proprietary Fuseon content management system to allow the Church staff to add more information to the site quickly and easily. “Obviously when designing CHRIST CHURCH GEORGETOWN 202.337.7887 unisonagency.coM
  • 26. a site for a church, the key consideration is maintaining the austerity ABOUT UNISON and reverence which parishioners bring to their congregation. The Unison delivers design, branding, interactive and strategic com- new site is designed to be elegant and traditional, in line with the munication services to help companies develop unique and effec- church’s rich history, but also integrate new methods of communica- tive brands. Unlike many creative-only or strategy-only agencies, tion to strengthen the relationship between the pew and the pulpit,” Unison’s multi-talented team of strategists, designers, writers and said Unison creative director Julius Talvik. technical developers provides a broad, 360-degree vision of each communications challenge. RESULT With Unison’s helping hand, Christ Church has transformed their CONTACT online presence with innovative ways to reach out to their parishio- 1010 Wisconsin Ave., NW ners as well as the Georgetown community as a whole. The Unison- Suite 400 designed Christ Church Georgetown site, set to launch in early June Washington, DC 20007 2009, will enhance the image of the Church and allow the public to find out more about Christ Church and how they can join the worship Patrice Samara community. “Many thanks for your excellent work (and that of the Uni- Executive Director of Strategic Communications son team),” said The Reverend Stuart Kenworthy, rector of of Christ Church, Georgetown. P. 202.337.7887 E.patrice@unisonagency.com ® CHRIST CHURCH GEORGETOWN
  • 27. Cvent MULTIMEDIA identity identity WEBSITE DESIGN WEBSITE DESIGN packaging packaging ENVIRONMENTS packaging identity EXPANDING AN INDUSTRY Challenge Cvent, the largest online event registration company in the US, is LEADER IN EVENT PLANNING relied upon by over 5,000 event planners. Although already a leader in its field, Cvent wanted to broaden its audience. When Cvent developed a cutting-edge suite of event planning tools, the company sought to REQUIRED AN INNOVATIVE AP- market its benefits via the Internet. Cvent turned to Unison for cre- ative vision and Internet expertise. PROACH. UNISON PROVIDED A UNIQUE VIRTUAL TOUR THAT CRE- Solution In a comprehensive effort that touched upon all of Unison’s strengths, ATES A FUN AND EASY TO USE IN- we storyboarded, designed, and produced an engaging Flash-based module which highlights Cvent’s products in an attractive, persuasive FORMATIVE GUIDE FOR CURRENT manner through music, flash images, and narration. AND POTENTIAL CLIENTS. Cvent 202.337.7887 unisonagency.coM
  • 28. RESULT ABOUT UNISON Unison’s work earned raves throughout the industry. “The Product Unison delivers design, branding, interactive and strategic com- Tour is a great tool for us in that it gives our customers—and potential munication services to help companies develop unique and effec- customers—a quick understanding of all that we have to offer. It also tive brands. Unlike many creative-only or strategy-only agencies, does it in an extremely attractive way that gives those audiences a Unison’s multi-talented team of strategists, designers, writers and whole new perspective on Cvent and what we can do,” said Eric Eden, technical developers provides a broad, 360-degree vision of each Vice President of Marketing of Cvent. “We couldn’t be more pleased communications challenge. with the result. Unison did a great job.” CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 ® Cvent
  • 29. deepdish Web MULTIMEDIA e-Marketing GRAMMY-WINNING DUO WITH Challenge Develop a cutting-edge, technologically improved website for the GLOBAL FANBASE NEEDS A Grammy Award-winning duo Deep Dish. WEBSITE TO EXTEND THEIR Solution Unison launched the vastly enhanced deepdish.com. Unison’s REACH. UNISON SITE FINDS creative team implemented a sophisticated design that reflects Deep Dish’s global popularity and cutting-edge style. On the technical end, INSPIRATION IN THE RHYTHMS the new site is powered by Unison’s Fuseon® content management solution—an intuitive, Web-based information publishing system. AND SAMPLES OF THEIR MUSIC. Fuseon enables non-technical marketing teams at Deep Dish and affiliate A STRATEGY WORTHY OF THE TOP companies to manage and publish up-to-the-minute event information, tour schedules, productions, photos, streaming video, audio and news announcements from any Internet-enabled location in the world. Likewise, OF THE CHARTS. an exclusive, secure extranet was implemented for promoters, producers and PR firms to access Deep Dish’s marketing and other digital material. deepdish 202.337.7887 unisonagency.coM
  • 30. RESULTS ABOUT UNISON The new site serves the needs of Deep Dish’s growing worldwide Unison delivers design, branding, interactive and strategic com- audience and the digital-age requirements of the artists’ expanding munication services to help companies develop unique and effec- production business. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® deepdish
  • 31. DELTA FOX branding web brochure fleet BRANDING AND WEB SOLUTIONS CHALLENGE A unique new startup approached Unison in need of a strong brand. FOR AN AVIATION SUPPORT Delta Fox aviation, an aviation services company that provides fuel- ing, maintenance, and hangar services to chartered planes, required a brand that would resonate with a higher-end customer base, while COMPANY ABOUT TO TAKE OFF. at the same time projecting the value message that became increas- ingly important with rising fuel and other air travel costs. COME FLY WITH US. SOLUTION From corporate identity design, to crew uniforms, even to the livery of Delta Fox’s own fleets, Unison’s design touch everything. A stylized paper plane symbolizes the spirit with which Delta Fox approaches aviation. Delta Fox’s dynamic new website takes the viewer through the clouds while presenting all the support services the company offers. The Delta Fox DFerence, meanwhile, shows how costs can be cut by using Delta Fox services to underscore the value that the company offers to its high-end individual and corporate clients, who are still very aware of travel costs. DELTA FOX 202.337.7887 unisonagency.coM
  • 32. RESULT ABOUT UNISON With a visually arresting new site and brand identity accompanying Unison delivers design, branding, interactive and strategic com- the peerlessly pristine facilities on the ground at Manassas Regional munication services to help companies develop unique and effec- Airport, Delta Fox is truly poised to take flight. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® DELTA FOX
  • 33. DILIGENCE BRANDING Web BROCHURE Unison branding creates a CHALLENGE Re-brand and develop brand architecture for international risk new identity for a leading management and security leader. business intelligence and SOLUTION Diligence’s senior management team and advisors are a who’s-who risk management firm. It’s a of Washington diplomatic and ex-government officials. The brand had to project the bona fides of this group while projecting a modern, dangerous world out there. current appearance. Unison elected for a classic serif, uppercase font and austere blue and silver/gray color palette that rightly imply Unison can help. Diligence’s strength. A clear brand hierarchy was then developed for DME—Diligence Middle East —Diligence’s security firm doing business in high-risk areas such as Iraq and the Gulf region. DILIGENCE 202.337.7887 unisonagency.coM
  • 34. RESULT CONTACT Unison encapsulated Diligence’s authority and gravitas in an identity 1010 Wisconsin Ave., NW system that draws upon the classic without looking dated. DME is Suite 400 given its own look and feel while remaining resolutely within the Washington, DC 20007 Diligence family. Patrice Samara Executive Director of Strategic Communications ABOUT UNISON Unison delivers design, branding, interactive and strategic com- P. 202.337.7887 munication services to help companies develop unique and effec- E.patrice@unisonagency.com tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. ® DILIGENCE
  • 35. District of Columbia Branding Movie Production SIGNAGE eMarketing public Library CONTEMPORARY CHALLENGE As part of a renovation initiative, the District of Columbia Public APPROACH TO A COMMON Library (DCPL) worked with Unison partner CORE Architecture + De- sign to revamp several of its branch buildings. As part of the attempts to redesign these spaces, DCPL engaged with Unison to create NEIGHBORHOOD SYMBOL. signage for four locations. SIMPLE GRAPHIC DESIGN SOLUTION REDEFINES THE LIBRARY Led by Graphic Designer Sara Lin, Unison created clean, structured signage through an intuitive approach. Unison recognized that sig- INTO SOMETHING WORTH nage is a vital part of interior and exterior design, and that elegance would contribute significantly to the overall look and feel of the updat- READING ABOUT. ed branches. Unison provided interior signage for the Tenley-Friend- ship Heights branch, as well as updating existing exterior signage for the Anacostia, Benning, and Shaw neighborhood branches. DCPL 202.337.7887 unisonagency.coM
  • 36. RESULT ABOUT UNISON Summarizing the project, Lin says, “The objectives were to create Unison delivers design, branding, interactive and strategic com- simple and elegant designs that would compliment CORE’s vision munication services to help companies develop unique and effec- while adding Unison’s clean approach. Unison met the challenge by tive brands. Unlike many creative-only or strategy-only agencies, marrying function with style.” Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® DCPL
  • 37. Doha Debates PUBLIC RELATIONS Movie Production eMarketing A VIP event created by a CHALLENGE The influential Doha Debates, a public forum held throughout the VIP agency. Unison and the year to promote free speech in the Middle East, came to Georgetown University on March 25th, 2009. To celebrate the first debate held in the United States, the U.S.-Qatar Business Council, along with its US Qatar Business Council partner Qatar Foundation, needed to organize a spectacular event on the eve of the historic meeting. To plan and implement the gala, they join forces to organize a turned to Unison’s highly capable event management services. spectacular event for the SOLUTION Unison’s talented event planning team stepped in to organize the Doha Debates in the heart of event, held at the prestigious Newseum in the heart of downtown Washington, DC. Unison vetted and hired the caterer, valet, and secu- the U.S. capital. rity services and paid careful attention to detail, ensuring the event flowed effortlessly. Unison likewise focused on list management, guest-list augmentation, RSVP management, follow-up and reporting services. Creating the VIP list and invitations, Unison shaped a meet- ing attended by Washington’s business, political, and media elite. DOHA DEBATES 202.337.7887 unisonagency.coM
  • 38. RESULT ABOUT UNISON With Unison’s supreme talent in event management, the US Qatar Unison delivers design, branding, interactive and strategic com- Business Council and the Qatar Foundation were able to throw a munication services to help companies develop unique and effec- historic night to celebrate the Doha Debates. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® DOHA DEBATES
  • 39. Dupont fabros technology branding Movie Production eMarketing EFFICIENCY AND SOLIDITY IN Challenge Dupont Fabros Technology, Inc. (Public, NYSE:DFT), owns and oper- INFORMATION ARCHITECTURE. ates wholesale data centers where the collective bits of information of today’s Internet-based economy are housed. Theirs is a behind- the-scenes role, but one crucial to the remarkable power of the EFFICIENCY AND SOLIDITY IN Internet. Accordingly, DFT wanted to enhance its public identity and stock exchange profile. So, they turned to Unison. CORPORATE IDENTITY DESIGN. UNISON AND DFT, ALIGNED IN A Solution Unison started with a new logo in the form of an orange three-dimen- COMMON VISION. sional cube to represent the strength and depth of DFT’s business. The precise edges of the cube and the arithmetic of the geometric shape emphasize the philosophy of efficiency and solidity in infra- structure design. With the logo designed, Unison delivered a full suite of collateral materials for internal and external audiences that further reflected DFT’s new image. dupont fabros technology 202.337.7887 unisonagency.coM
  • 40. RESULTS ABOUT UNISON DFT’s dynamic and modern corporate identity matches their corpo- Unison delivers design, branding, interactive and strategic com- rate capabilities and positions the company as leaders in wholesale munication services to help companies develop unique and effec- data center design, development and management. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® dupont fabros technology
  • 41. ECOFINISHES branding identity identity web WEBSITE DESIGN WEBSITE DESIGN brochure packaging packaging fleet ENVIRONMENTS packaging PACKAGING identity CLEAN AND EFFICIENT Challenge ecofinishes® is a leading flooring manufacturer and distributor DESIGN IN SUPPORT OF AN in the Washington, DC metro area committed to environmentally friendly practices and sustainable materials. ecofinishes® ap- proached Unison to reinvent and transform its corporate identity in ENVIRONMENTALLY SUSTAINABLE order to present a more unified and “green” look, and to reinforce their Earth-friendly appeal. FLOORING SUPPLIER, WITH A LITTLE PLAYFULNESS ADDED IN. Solution First off, Unison redesigned the ecofinishes® logo, transforming the company’s unique but off-message tree frog logo into a simple, iconic leaf motif with a dash of ladybug spots. Unison then re-designed ecofinishes®’ entire line of marketing collaterals—from sample deck-boards to brochures to delivery truck panels, and more—to give ecofinishes® an ingenious polished look. Lastly, Unison revamped ecofinishes® Web site, www.ecofinishes.com,with sleek design, ef- ECOFINISHES 202.337.7887 unisonagency.coM
  • 42. ficient navigation and engaging content to improve ecofinishes’ sales ABOUT UNISON efforts while always reinforcing the company’s overarching environ- Unison delivers design, branding, interactive and strategic com- mental approach. A robust database-driven online product catalogue munication services to help companies develop unique and effec- and content management system (CMS) were integrated for seamless tive brands. Unlike many creative-only or strategy-only agencies, web publishing and content updates. Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. RESULT ecofinishes® is now united under a distinct and on-target logo and CONTACT a redesigned Web site and are planning to re-approach the market 1010 Wisconsin Ave., NW under their new identity perfectly fitted to today’s ever increasingly Suite 400 green-conscious flooring consumers. Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® ECOFINISHES
  • 43. Edward marc branding Movie Production web eMarketing packaging brochure TRANSLATING THE HERITAGE Challenge Founded in 1914 by the grandparents of the present owners, Edward OF A CENTURY-OLD FAMILY Marc Chocolatier is an institution in Pittsburgh. Edward Marc ap- proached Unison with the challenge of revitalizing the company’s identity and extending its reach beyond the local area, while also CONFECTIONER TO THE NEW respecting its remarkable history and traditions. MEDIA OF THE TWENTY FIRST Solution CENTURY. HOW SWEET IT IS. Unison developed a brand experience that could compete in today’s modern markets. The website, designed in a rich, warm color scheme that accentuates the delicious perfection of their chocolates, appeals to a wide clientele. The online product catalog allows customers all over the world to purchase from Edward Marc. To reinforce the com- pany’s attention to detail and tradition, Unison chose a logo in a sleek, sophisticated script that represents the signature of the maker. The effect of the logo on new packaging creates a sense of class and charm. edward marc 202.337.7887 unisonagency.coM
  • 44. RESULT ABOUT UNISON Edward Marc’s venture into online commerce facilitates the com- Unison delivers design, branding, interactive and strategic com- pany’s development and growth on a global level. The refinement of munication services to help companies develop unique and effec- Edward Marc’s brand and website creates an impression that compli- tive brands. Unlike many creative-only or strategy-only agencies, ments the gourmet confections themselves. Unison’s multi-talented team of strategists, designers, writers and Post site launch Unison is in the process of developing and integrat- technical developers provides a broad, 360-degree vision of each ing e-commerce functionality for the website. communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® edward marc
  • 45. EMPIRE FINANCIAL BRANDING Web STATIONERY BROCHURE ENVIRONMENTS How do you create a CHALLENGE For Empire Financial, a home-mortgage specialist that serves a successful brand that primarily Hispanic audience in the DC/Baltimore area, responding to the particular needs of clients is a primary concern. Empire sought to project this concern through a pleasing brand experience and a resonates with your specific user-friendly website. niche segment and also gives SOLUTION strong brand equity in the Unison addressed the unique needs of Empire Financials’ clientele with a comprehensive response. To brand the company, Unison market as a whole? Unison conceptualized a yin-yang inspired motif, composed in soothing green and blue. Hinting at the circle of life, the design associates Empire gives the answer to a local with messages of family, home, and stability. The thoughtful choice of logo emphasizes Empire’s mission to help hard-working families achieve their dreams of homeownership. In addition, Unison devel- financial services firm. oped a website at empirefs.com. In order to be accessible to Empire’s EMPIRE FINANCIAL 202.337.7887 unisonagency.coM
  • 46. diverse audience, the website functions in Spanish and English. ABOUT UNISON Unison ensured that the customer-focused website embodies Em- Unison delivers design, branding, interactive and strategic com- pire’s commitment to each and every client. munication services to help companies develop unique and effec- After the website launch Unison designed and placed a series of tive brands. Unlike many creative-only or strategy-only agencies, ads in Hispanic focused publications. As well as designed signage Unison’s multi-talented team of strategists, designers, writers and for the Empire corporate office and sales centers in Maryland and technical developers provides a broad, 360-degree vision of each Northern Virginia. communications challenge. CONTACT RESULT 1010 Wisconsin Ave., NW Through Unison’s tailored solution, Empire Financial has bettered Suite 400 its ability to appeal to and care for its clients. The new brand and Washington, DC 20007 website distinguish the company as a distinctive presence in the home mortgage arena. Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® EMPIRE FINANCIAL
  • 47. Friends of the branding Movie Production web eMarketing global fight blog newsletter media kit LOGO AND WEB DESIGN TO SHED CHALLENGE Friends of the Global Fight (Friends), the US-based advocacy group LIGHT ON ONE OF THE WORLD’S for increasing American commitment to the Global Fund to Fight AIDS, Tuberculosis, and Malaria, needed to refresh its Web image as well as redefine itself as an advocacy group unofficially connected MOST PRESSING ISSUES. UNISON to the Global Fund. Given Friends’ potential strategic expansions to non-Fund related activities, it is important that they have a strong AND FRIENDS ARE COMMITTED TO presence in their own right. INCREASING PUBLIC HEALTH THE SOLUTION WORLD OVER. The new Friends site, featuring its Unison-redesigned logo, is all about creating an impact. From vivid high-resolution video and im- ages highlighting the poverty that the Global Fund works to eradicate, to powerful testimonials and case studies of the Global Fund’s impact worldwide, the site is designed to reach policymakers, members of the media, and the general public alike. friends of the global fight 202.337.7887 unisonagency.coM
  • 48. RESULT ABOUT UNISON With a powerful new site, including new communication techniques Unison delivers design, branding, interactive and strategic com- like blogging and social networking, Friends is able to streamline its munication services to help companies develop unique and effec- message and focus its supporters and audiences on the plight of re- tive brands. Unlike many creative-only or strategy-only agencies, gional and global epidemics, while asserting that a future of preven- Unison’s multi-talented team of strategists, designers, writers and tion and protection is possible through the Global Fund. technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® friends of the global fight
  • 49. Global Fund Web Movie Production eMarketing The Idol Gives Back initiative CHALLENGE Foxs incredibly popular primetime reality show, American Idol, hosted successfully raised over a two-day special charity event, Idol Gives Back, in which Friends of the Global Fight established The Global Fund as one of the events main partners. Gathering widespread support for an international $75 Million to help eradicate cause required a public campaign on the Web. The Global Fund needed a vital online presence for its charity services, communications and AIDS, tuberculosis and donations to generate support for the fight against AIDS, tuberculosis and malaria. malaria. SOLUTION Unison developed a Flash-based web module - jointheglobalfund. org - that served as The Global Funds main communications outlet providing educational and essential information about some of the worlds most deadly diseases. Through vibrant Flash clips and pho- tography, the Web site offers an interactive experience for visitors to learn about the epidemics and how to help. GLOBAL FUND 202.337.7887 unisonagency.coM
  • 50. RESULT ABOUT UNISON By adding more constructive knowledge to the publics awareness of Unison delivers design, branding, interactive and strategic com- the scourge of AIDS, tuberculosis and malaria, the dynamic Web site munication services to help companies develop unique and effec- helped spread the word in a compelling way and to further the goals tive brands. Unlike many creative-only or strategy-only agencies, of the global fight against these infectious diseases. Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® GLOBAL FUND
  • 51. Goldtoe moretz web Movie Production eMarketing REFRESHING THE WEB PRESENCE mour, New Balance, Kathy Ireland, and retailer brand labels. GTM’s corporate site needed refreshing to highlight the strengths of the newly-formed company, as well as individual sites for its two major FOR A CLASSIC APPAREL brands, Gold Toe and PowerSox. COMPANY & RE-INTRODUCING PROCESS THE PUBLIC TO A CLASSIC, In one of our most ambitious undertakings yet, Unison has revital- ized the Gold Toe Moretz image. A new corporate site focuses on the TIMELESS BRAND. history and culture of both individual companies and highlights the differential advantages of the new merged entity. Drawing on decades of heritage and a culture uniquely obsessed with product quality, the new GTM site will showcase how the company and its products are CHALLENGE valued components of a retailer’s supplier mix, investor’s portfolio, or GoldToe Moretz, formed by the merger of Gold Toe and Moretz consumer’s sock drawer. Sports, is a leading manufacturer of dress and athletic socks, under its extensive brand portfolio, including Gold Toe, PowerSox, their On the brand side, the new goldtoe.com and powersox.com repre- respective subsidiary brands, and licensed brands such as Under Ar- sent a significant strategy shift for the company. Never before had goldtoe moretz 202.337.7887 unisonagency.coM
  • 52. GTM products been offered directly through their website, but with a ABOUT UNISON robust e-commerce module, GTM customers will be able to purchase Unison delivers design, branding, interactive and strategic com- straight from the company. Both sites are tailored to their unique munication services to help companies develop unique and effec- audiences, demonstrating the comfort, fit, and durability of Gold Toe tive brands. Unlike many creative-only or strategy-only agencies, at the office, and the performance and protection of PowerSox for an Unison’s multi-talented team of strategists, designers, writers and active, athletic consumer. Unison’s proprietary Fuseon content man- technical developers provides a broad, 360-degree vision of each agement system allows GTM staff to update the site with seasonal communications challenge. promotions and product mixes without investing in a lengthy or costly partial site redesign. CONTACT 1010 Wisconsin Ave., NW Suite 400 RESULT Washington, DC 20007 Increased sales volume and revenue won’t be available until the new site launches in the first quarter of 2009, but the new site promises Patrice Samara to revitalize the way consumers view their socks. From the corporate Executive Director of Strategic Communications GTM site to the individual brand sites, the client will be able to point to its modern new website and offer its products, as well as its corpo- P. 202.337.7887 rate value proposition, in a way it never has before. E.patrice@unisonagency.com ® goldtoe moretz
  • 53. Goodworks International branding Movie Production web eMarketing brochure TM INTERNATIONAL DRAWING ON THE PUBLIC Challenge GoodWorks International came to Unison in need of a new, stronger SERVICE BACKGROUND OF ITS Web presence. In designing the site Unison needed to communicate the uniqueness and differentiation of GoodWorks’ consulting and business advisory services: no other firm provides both the business FOUNDERS, UNISON DESIGNS A acumen and regional focus of GoodWorks’ consulting services for clients in the Caribbean and Africa. NEW WEB PRESENCE FOR THE LEADING CONSULTING FIRM Solution The new GoodWorks Web site - www.goodworksintl.com - reflects SPECIALIZING IN AFRICA AND THE the firm’s international expertise and connections, technological prowess, and forward-thinking focus by closely associating Good- CARIBBEAN. Works to Africa and the Caribbean through direct client case studies and powerful business imagery from those growing regions. The interactive, user-friendly site was designed and built using Unison’s proprietary, intuitive Fuseon content management system that will allow GoodWorks to retain complete editorial control over the site’s content with in-house teams. goodworks international 202.337.7887 unisonagency.coM
  • 54. RESULT ABOUT UNISON GoodWorks maintained a Web presence that was both cutting-edge Unison delivers design, branding, interactive and strategic com- in design and conventional in functionality to give its staff the premier munication services to help companies develop unique and effec- method to project its image to the world and clients, both current tive brands. Unlike many creative-only or strategy-only agencies, and prospective, at a low cost. Even without a full-time Web special- Unison’s multi-talented team of strategists, designers, writers and ist GoodWorks was able to keep their site up to date with the latest technical developers provides a broad, 360-degree vision of each news, projects, and upcoming events through the Fuseon content communications challenge. management system designed and delivered by Unison. GoodWorks executives praised Unison’s efforts to truly partner with GoodWorks CONTACT to create something spectacular. 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® goodworks international
  • 55. Gourmet Gulf Company BRANDING PACKAGING WEB DESIGN EVENT PLANNING ENVIRONMENTS Unison partners with CHALLENGE Gourmet Gulf Company controls major international restaurant fran- WORKED GGC to bring chises throughout the Gulf region. Unison was asked to position the parent companys brand, as well as direct an initiative to craft and pro- mote the identity of a new high-end pizzeria, Pizzeria Cucina. Gourmet global renowned brands Gulf Company also owns and operates Morelli’s Gelato, Yo! Sushi, and Gourmet Burger Kitchen - London’s award-winning burger concept. like CUCINA PARADISO, GBK, Yo! Sushi, Morelli’s and SOLUTION The branding designed for Pizzeria Cucina evokes a clean, hip feel. The California Pizza kitchen (cpk) proposed logo, striking and precise in a vibrant red, reflects the atmo- sphere of the popular new restaurant. Unisons inspired designs for the to the middle east restaurant signage, print collateral and packaging included menus, place cards, coasters, matches, napkins, carryout packaging, souvenir items, business forms and stationery. Unisons solution further culti- vated the tasteful identity of the restaurant. Gourmet Gulf Company 202.337.7887 unisonagency.coM
  • 56. RESULT ABOUT UNISON Through Pizzeria Cucina, enhanced by Unisons creative assistance, Unison delivers design, branding, interactive and strategic com- Gulf Gourmet Company continues to gain recognition for its standout munication services to help companies develop unique and effec- role in the Gulfs vigorous restaurant industry. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® Gourmet Gulf Company
  • 57. GROOMING LOUNGE branding identity identity packaging WEBSITE DESIGN WEBSITE DESIGN packaging ENVIRONMENTS packaging identity INNOVATIVE PRODUCT PACKAGING CHALLENGE Grooming Lounge, a leading retailer of men’s grooming products, THAT IS CLEAN, STYLISH, AND diversified its offering by producing its own brand of cosmetic and grooming products. In order to resonate with its target audience, many of whom are frequently skeptical or ignorant of the grooming FUN. CAPTURE THE ATTENTION practices and products Grooming Lounge recommends, the company needed a simple, straightforward message in its product packaging. OF A SKEPTICAL DEMOGRAPHIC WITH A COMPELLING PRODUCT SOLUTION Unison designed product packaging that aims to simplify the DISPLAY. grooming product purchase decision and appeal to men’s reluc- tance to buy a product they know little about. Simple names like “Some Hair Goop” and “Beard Destroyer” highlight the playful- ness with which men approach the grooming process. Directions for use are replaced with questions like “What is this?” and “How do I use it?” The deep blue and metallic silvers of the product are GROOMING LOUNGE 202.337.7887 unisonagency.coM
  • 58. designed to appeal to guys who don’t know the chemical com- ABOUT UNISON pound of moisturizer, but do know that they want to look clean Unison delivers design, branding, interactive and strategic com- and refreshed. munication services to help companies develop unique and effec- tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and RESULT technical developers provides a broad, 360-degree vision of each Grooming Lounge’s products have been a hit with their consumers, communications challenge. who see a product that they can understand and relate to without taking the grooming process too seriously. The high quality of the CONTACT products inside the bottle remains, while the Grooming Lounge line of 1010 Wisconsin Ave., NW products project an external image of simplicity and effectiveness. Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ® GROOMING LOUNGE