1. Introduc)on
Hyper Local Online Advertising
BOC Partner’s online advertising solutions will bring you
pre-qualified leads in the geographic zone of your choice.
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Digital Display Advertising
4. Database Marketing (Email)
5. Reputation Management
6. Used Car Inventory

2. 1.
Search
Engine
Op)miza)on
(SEO)
Search
Engine
Op.miza.on
(SEO)
is the practice of developing a website into a relevant information source for major
search engines using keyword opportunities. Once established as a relevant source for information, the website will begin
ranking above its competition. Search has drastically improved over the years, making business lookups specific to locale.
We combine the best practices across all of your web properties for local search results. Analytic reports help document
your investment’s performance.

3. 1.
Search
Engine
Op)miza)on
(SEO)
SEO is comprised of two main elements:
1. Onsite
op.miza.on
of the website includes the adjustment each of the website’s
attributes which depict the keyword phrases that major search engines will consider
relevant to its content. Onsite optimization is the first step in building a website’s
relevance towards the targeted keywords before beginning the complementing offsite
optimization campaign.
2. Offsite
Op.miza.on
A key part of achieving first-page rankings for competitive
keywords is how other re- sources across the web refer to a website. These references
are made through links back to the website and can be established through a variety
of methods.
Increased
Visibility
in
Local
Searches:
• Location-Based Search Engine Results
• Business Directories
• Local Listings
• Maps

4. 2.
Search
Engine
Marke)ng
(SEM)
Search
Engine
Marke.ng, or Pay-Per-Click, is online
advertising in which an ad for your product or service appears
on the first page of Google when people search on keywords
that are associated with your business. Social media platforms
(Facebook) and other search engines (Bing) offer PPC
opportunities too. You are charged each time someone clicks on
your ad. The results are 100% measurable. Our reporting
software displays goals, spend, cost-per-click, and cost per
conversion. We can tell you which keywords and ads sent traffic
to your site, and where to shift your budget to higher-
performing searches.

5. 2.
Search
Engine
Marke)ng
(SEM)
Features
and
Benefits
of
Pay-­‐Per-­‐Click:
• Works fast! Your ad can begin running the day the campaign is launched.
• You set your budget and maximum cost-per-click you’re willing to pay.
• Campaigns can be targeted to precise geographic areas and set to run on days/times of your choice.
• Retargeting campaigns show highly targeted ads to people who have visited your website.
• Google Display Network campaigns show your ads on websites that are relevant to your products and
services.
• Ads can be targeted to mobile devices.
• Cost per lead is often less than other forms of advertising.
• Keyword performance can be strategically utilized to increase effectiveness of SEO campaign.
• Ideal supplement to an SEO campaign—immediate online visibility while your SEO campaign is ramping up.
You Can See The Success:
100% measurable results. Google’s reporting displays goals, spend, cost-per-click and cost-per-conversion.
We can tell you which keywords and ads sent traffic to your site.
Projected and actual results and comprehensive monthly report.

6. 2.
Search
Engine
Marke)ng
(SEM)
*SEM
setup
requires
a
3
Month
non-­‐cancelable
ini)a)on,
and
con)nues
on
a
month
to
month
basis
there
on.
Standard SEM Package Est. 6000 Clicks** Est. 8000 Clicks**
Pricing
Suggested Average Budget* $3000 $4000
Repor.ng:
We
provide
Google
AdWords
Integra)on
into
your
Analy)cs
Report
to
Highlight
the
progress
status
and
efficiency
of
your
campaigns.
**based
on
na)onal
averages
for
CPC

7. 3.
Digital
Display
Digital
display
advertising is one of the fastest growing segments of the advertising industry and
includes both large and small format displays, from digital billboards to store-front advertising
signs. It allows for better audience targets and high-value advertising opportunities. Digital
displays, in general, boast sharper images with greater visual appeal than traditional displays.
Modern audiences are quickly becoming accustomed to and learning to expect, digital content in
different venues. This content format offers more creative and interactive, presentation formats of
digital display advertising that engage viewers and hold their attention with an engaging use of
digital technology.

8. 3.
Digital
Display
Behavioral
Target
Auto
Intenders:
Targeting users that are in-market for a product or
service, users that exhibit in-market behavior like searching for new cars.
Predic.ve
Targe.ng:
Algorithmic targeting to predict and discover new audiences.
Untargeted media that provides incredibly efficient reach. BOC partner’s historical
data informs strategic buying along with local bid experience.
Demo-­‐targe.ng:
We can target the wealthy by focusing on people who have a net
worth above $1 million.
Geo-­‐targe.ng:
All placements will be targeted to the provided zip codes
To run across desktop & tablet, mobile and video can also be included
Depending on final monthly spend, targeting tactics may need to be scaled
With Digital
Display
Adver.sement, we suggest utilizing the following targeting tactics:
Contextual:
Delivers your message on sites within a specific topic and/or endemic category. For this
campaign, we will focus on Auto sites, competitive auto content and Luxury sites and content. This
includes this includes sites like Autoweek.com, Autoguide.com, Autozone.com, AutoTrader.com, etc., and
we will conquest target competitive content surrounding other high end autos
Retarge.ng:
Drive continued engagement from the most qualified audiences, by remarketing to those users
who have visited the Maserati dealership site.

9. 4.
Database
Marke)ng-­‐Opt
In
Database
Marke.ng
allows you to send email blasts
to zip code targeted lists of pre-qualified consumers
and businesses. We generate lists of potential
customers using opt-in databases of national
consumers and business-to-business records. All of
our data is self-reported and compiled in accordance
with the CAN-SPAM guidelines, guaranteeing that no
emails will be sent to someone who has not signed
up to receive them. We have the capability of
reaching your client’s prospective customers in an
extremely precise and cost-effective manner.

10. 4.
Database
Marke)ng-­‐CRM
First impressions are always a lasting impression. That is why we have selected the best in-house team for
designing and implementing email creative services that go beyond today's industry standards. No matter what
design service you might need, database marketing is the link to get your audience to react. Our experienced
in-house team can also develop user-friendly lead generation forms with impressive call to action design. We
will set out to distinguish you from your competitors while presenting your information in a clear and
entertaining way.
Our networks and partners deliver the highest rate of satisfaction for pay-per- performance marketing, making
the project a win-win for both the buyer and seller. Conversion rates on leads that we deliver often have a
higher success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.
CRM
eBlasts:
Maximize the efficiency and profitability of your current
customer relations with BOC Partner’s proven email creative.
Target
Your
Audience
Precisely
With
Database
Marke.ng.
• Promote specific products or services
• Generate valuable leads
• Low overhead cost

11. 5.
Reputa)on
Management
Reputa.on
management
software allows you to see what people are saying about your brand all across the
web in one easy-to-manage portal. Gaining favorable reviews is crucial for the success of your business, and we
make it easy to aggregate current reviews and capture new ones. It is overwhelmingly clear that online reviews
affect a local business. Customers are taking online reviews and ratings into serious consideration, and you
should be too.
Customers rely on local reviews ratings to determine engagements with local businesses. Quality online reviews
affects customer engagement, as well as local search engine results for a brick-and-mortar business. 86% of
Internet users use the Internet to find local businesses. 72% of businesses rated their preparedness to handle
PR issues as average or below average, and 20% believe they are completely unprepared. Are you prepared?

12. 5.
Reputa)on
Management
Do
you
know
where
your
business
is
listed
online?
Our software makes it easy to submit your business information to local directories and monitor
the status of your listings.
Do
you
know
what
people
are
saying
about
your
company?
Review monitoring allows you to see every review left about your company including the
distribution of positive, neutral and negative comments.
Make
it
easy
for
customers
to
read
and
leave
posi.ve
reviews.
By choosing a standalone review website, you can dominate the search results for your company’s
reviews and make sure the most relevant testimonials are displayed.

13. 6.
Used
Car
Inventory
Our network is highly ranked by search
engines and is a group of more than 40
Premium Auto and Classified Sites! We get
your inventory in front of “in market” Auto
Buyers. We place your inventory in
premium positions on various auto shopper
networks sites. Our program will monitor
your inventory on a daily basis, and then
optimize that inventory by placing it on the
sites that will bring you the best results. We
assure premium placement with our
network partners.