Scott Cohen founded 180Fusion in his basement and grew it into one of the fastest growing marketing firms in America through partnerships with major companies like Google and Georgetown University. 180Fusion provides pay-per-click solutions, social advertising, ecommerce display advertising, mobile advertising, and lead generation services. They use metrics-driven strategies and proprietary tools to optimize campaigns and focus on key performance indicators.

1. Ecommerce Display
Advertising
Remarketing Mobile
Advertising
Social
Advertising
Lead Gen
Pay-Per-Click Solutions

2. Our Awards &
Accomplishments
Scott Cohen, CEO and Co-Founder of 180Fusion fostered
partnerships with groups like Google, Georgetown University and
USC. He knew that their brand recognition and status as thought
leaders and industry scions would allow his startup to grow much
quicker and more effectively. In under 5 years, Cohen took a
basement startup and turned it into one of the fastest growing
marketing firms in America.
Forbes.com

3. SOLARIE
S
The Right Strategy. One of the most important aspects of PPC Success is to align with your business objectives
and understand your Key Performance Indicators. We are a metric driven agency with a core focus of your
objectives and will not rest until they are achieved.1
2
3
The Right Focus. Several agencies do an okay job at setting up an account with “best practices.” However Google
is a traffic tool and we provide the execution layer to get the most qualified traffic to your site in the most profitable
way. Professional marketing is laser focused and layered with exclusions, tiered bids, negative keywords and split
test winners.
The Right Team. 180fusion has been established as Thought Leaders on sites such as PPC Hero, Search Engine
Journal, SEM Rush and Tech Crunch regarding our ahead of the curve management tactics. We leverage our
analysts and do not simply use a software to manage your Adwords but REAL Human People who understand
human intent and are incredibly SMART. We leverage the right tools, training and technology to monitor and
optimize your account for profitability and the right return on your investment for paid search.
Core Values
What Make Us Different?

5. Onboarding
(Strategy)
Implementation Results

6.  Award winning agency
 Integrated strategy with other marketing
campaigns
 Dedicated account managers
 100% transparency – you own everything
 ROI focused – Metric driven results
 Month-to-Month agreements – No long term
contract

7. SOLARIE
S
Bid Management
Technology: With an enterprise software background,
we have developed algorithms and proprietary bid
and budget tools to be used for forecasting purposes.
Tools: We use these tools for both projecting as well
as monitoring purposes. If leading indicators are off
course our team will be able to make necessary
adjustments within the account.
Team: There is no element like the human element
and as excited as we’ve been for every Adwords
Management Software, we have found our analysts
outperform 3 to 1 as human intent and search
behavior simply cannot be duplicated with software
(yet).

8. Display networks can be one of the most
profitable campaign types and get the
largest reach possible.
The caveat here is that the wrong budgets,
bids or targeting options can results in
wasted money in mere minutes. We utilize
“display layering” in professional honed
in marketing tactics ensuring qualified
traffic!

9. Remarketing / Retargeting tactics are implemented as being one of the most profitable campaign types

10. Management
According to recent industry estimates, global advertisers
will lose $6.3 billion in 2015 to ad fraud.
The 2 Major Types of Ad Fraud being perpetuated are:
1. Competitors finding your Ad on Google Search and
repeatedly clicking over a period of minutes, days or
weeks.
2. Malware Bot Networks that mimic human behavior
clicks on Display Network Ads (including remarketing)
draining your budget
Click Fraud Software
*180fusion adds additional levels of proprietary technology to Google’s tracking in order to catch fraud activity that
Google does not and can automatically block offending IP addresses and Google Display Placements to prevent
continuous stealing from your ad budgets.
* As applicable, on approved accounts by analyst

12. Mobile Strategy
Over 50% of digital advertising will be mobile in 2015. As ad budgets shift across devices, there are new data-
driven strategies around attribution and optimization that will drive more clicks that lead to increased revenue and

13. SOLARIE
S
Once we have enough data to make decisions to
remove losers, double down on winners and continue
to see how far we can push the needle for profitability
Ongoing Optimizations
We will review your landing pages and their individual
performance in flagging your weak and strong
performers.
Landing Page Review
Our team will follow best practices at ensuring
professional ad copy that speaks to your brand
with the right calls to action.
Ad Copy Refresh
Our qualified technicians review competitors across
your industry to uncover the most profitable keywords
making ongoing decisions based on performance.
Keyword Audit
Your dedicated account manager is Google Certified
and will be aligned with your growth objectives and
KPIs.
Account Manager
We will identify sites that make sense to advertise on for
more profitable click types. We will also implement Google
Beta Opportunities and Remarketing as applicable.
Display Network Audit
Snapshot: What you get
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14. SOLARIE
S
Monthly reporting Outlining the things you care about: Rankings and Traffic!Monthly Reporting
PPC Reporting is input into
your client center portal every
week.
These reports will outline high
level down to granular metrics
and leading performance
indicators will be flagged by
our team.

15. SOLARIE
S
Lead Account Manager
Enterprise PPC Analyst
(Creative)
Keyword Research & Expansion
A/B Conversion Team
Enterprise PPC Analyst
(Analytics)
Bid Strategy, Monitoring and
Reporting
Developmental Team
Landing Page Team
Conversion Code & Tracking
Team Breakdown
180fusion’s team breakdown is done by a fully compartmentalized fulfillment team – Enterprise Accounts

16. “180fusion has been vetted by Google, and this is a
company that has very good, strong, and clear business
practices and has demonstrated increased account
performance, and increased customer satisfaction.” Says
Bo Pulito, Strategic Partner Manager at Google
Bo Pulito
Strategic Partner Manager at Google

17. Contact Us
Los Angeles Office
1-877-321-4180
Contact Page
Mail Contact
sales@180fusion.com
Web Site
www.180fusion.com