This document provides an overview of the services offered by Your Online Conversation Digital Marketing. They offer various digital marketing services including PPC, social media marketing, web design and development, SEO, technology services like domain hosting and email hosting, call center services, software development, and creative services like logo design and graphic design. They have experience working with clients across different industries for over 15 years. Their goal is to provide customized digital marketing solutions to help businesses attract new customers and engage with their markets online.

1. Turn a Visitor into a Customer
Your One Stop Digital Marketing Shop

2. TABLE OF CONTENTS
Who We are
Tools
Services
PPC (Pay Per Click)
Social Media
Web Development
SEO (Search Engine optimization)
Technology
Domain Hosting
Email Hosting
Call centre services
Software Development (Desktop Applications)
Creative
Logo (Brand Reputation)
Graphic Design
Clients

3. INTEGRITY
Innovation
Partnership
Transparency
RELIABILITY
Simplicity

4. Who we are:
Your Online Conversation Digital Marketing has been
working with local businesses for over 15 years.
We are a team of marketing experts (we help our
clients develop their online strategy), math’s geeks
(this helps with the spreadsheet analysis that comes
from Google) and computer nerds (by far the cool-
est part of our business but no-one ever gets to
see them) that have a passion for helping business
appear in the right places at the right time online.
Our mission is to provide you the right solution for
your problem. Whether your goal is to attract
new customers, engage with new markets or
strengthen relationships with existing custom-
ers, we’ll build a solution to deliver precisely
what you’re looking for.
The company has its HQ in
London
Our other offices are in
Amsterdam
Leeds
Karachi
We are:

5. What sets us apart?
Expertise – we have industry expertise in a wide variety of sectors
from Pharmaceuticals to Tourism.
Customized Solution – we will tailor our team and adapt to your
requirements speedily.
Experienced – our team is highly experienced in our work. Be
it Pay Per Click advertisement, Social Media, Web Design,
Analytics or SEO.

6. Our clients tend to work with us because we are
trustworthy. We produce results according to the
client’s desires, make magic happen with both PPC
and SEO and send some pretty reports with graphs
that go up. Usually!

7. With a couple of clicks you can add fully-featured
online store to your site. Sell your products online by
combining YOC with wooCommerce
WooCommerce
Understand your audience: With YOC you can add
tracking code to individual pages or the entire site.
Google Analytics
YOC is translation-ready and supports WPML:
Translate your website into multiple languages.
WPML
Create unlimited custom contact forms with the free
Contact Form 7 plugin.
Contact form 7
YOC supports two of the most popular slider plugins:
Meta Slider and Revolution Slider work out of the box.
Meta Slider and Slider Revolution
Works well with one of the most popular SEO plug-ins
for WordPress
WordPress SEO
Ready for Gravity Forms: easily integrate the most
popular form solution for the WordPress platform.
Gravity Forms
More than 7 million people trust MailChimp to run
their mailing lists. Intergrate one of the most Popular
email marketing tools.
MailChimp
Run your next email marketing campaigns with
AWeber: YOC Makes integration of opt-in forms easy.
AWeber
YOC works with some of the most popular tools and plugins

8. WHAT WE DOOur approach blends the optimum mix of digital
marketing disciplines to achieve your business and
marketing objectives in the most effective way.

9. SERIVICES
WE OFFER
YOC creates marketing
tools that not only look
good but they also work!
We have seen a direct
increase in
conversion, working with
your themes. We will
definitely recommend you!
Pat Nathan Solicitor /
Quality Conveyancing
PPC - Pay Per Click
We create and implement effective paid campaigns; pay per click, remarketing and display
advertisement that are focused on customer’s problems. Our innovative optimization
strategy techniques maximize the ROI
SOCIAL MEDIA
WEB DESIGN AND DEVELOPMENT
We have over 15 years of Web Design techniques to ensure a strong online call to action
and interaction with your clients on your website
SEARCH ENGINE OPTIMIZATION
Using advanced SEO techniques, for desktop and mobile, we give your site the building blocks it
needs to succeed and the powerful sustainability to reach and retain the top positions
We use an extensive range of Social Media techniques to ensure your customers and your
reputation are being managed well on all the major Social Media sites
TECHNOLOGY
We provide you with the Domain Hosting, Email Server Hosting, Call Center Service and Software
development that work swiftly with the latest gadgets giving the best user experience
CREATIVE
We think outside the box when it comes to think creative. We have a team of people who
brainstorm ideas from scratch that can be molded into brilliant product

10. PPC - Pay Per Click
PPC stands for Pay Per Click and is a form of online
advertising that is used to increase your business's visibility
to targeted users and drive traffic through to your website.
When you search for something in Google, you may notice
the links that appear at the top and down the right hand side
of the page. Here’s how it looks,
PPC campaigns are one of the quickest and most effective
ways to drive traffic to your website, they will target the
right customers at the right time, providing an excellent
return on investment.

11. PPC - Pay Per Click
Our team of PPC experts is experienced in managing high performing campaigns for clients from a wide range of
industries. We understand that PPC is not all about clicks, instead concentrating on the cost per acquisition (CPA)
and return on investment (ROI) for your business.
• Our core focus is to write a Quality Ad copy which will increase your Quality Score
(QS = CTR x Ad Relevance x LP experience). Higher the QS, less the ad will cost
• Using ad extensions improve the Ad Rank because it provides more information to your audience
• Derive results immediately
• You only pay when someone clicks on your ad
• Cost of advertising is totally in our control
• We regularly use negative keywords so that your ad doesn’t appear
to irrelevant keyword search
• Reaching right customer at the right time
• Every click is measurable

12. PPC - Pay Per Click
On Being Google Partner
We are a proud Google Partner digital marketing
agency. Google Partner status can be earned by
getting certified in their adwords exam, filling out
company profile, spending certain amount of money
with on Adwords and most of all following best
practices outlined by Google in managing adwords
account. We are entitled to receive latest data on
current search and other trends and get trainings
about Google’s latest products and updates. Having a
Google Partner badge on our website is a symbol of
trust for our clients.

13. The team here at Your Online Conversation Digital Marketing
is highly experienced in managing social media marketing
campaigns for businesses & industries. We make sure that
your social media marketing objectives aligned with your
business objectives. Our wonderful team of social media
managers will set up your social media pages, ensuring
your branding and values remain consistent from site to site.
SOCIAL MEDIA

14. Why do you need social media?
• 93% of shoppers buying decision are influenced by social
media
• 71% of web users are more likely to purchase from a
brand that they follow on social media
• 68% of consumers are likely to purchase after reading a
positive review about a product or service
• Facebook drives 23% of all traffic across the entire inter-
net
• Almost one-quarter of Facebook users check the site FIVE
TIMES or more per day
• 77% of B2B companies have acquired new customers
through their Facebook presence
• Two new users join LinkedIn every second
• Instagram provides highest engagement rate per follower
• More than 70% of Pinterest’s user base is female
So if you’re not active on social media, you are missing out
on something REALLY BIG!
SOCIAL MEDIA

15. Whether you simply want your website to act as a brochure
for your bricks and mortar store or you want your customers
to be able to purchase your products online,
you will need an aesthetically pleasing,highly functional design
that appeals to your customers.
When it comes to engaging with potential customers online, user
experience is everything.
WEB DESIGN AND DEVELOPMENT

16. WEB DESIGN AND DEVELOPMENT
You need website because;
• If you don’t have a website, you are losing business
online
• If your web design isn’t user friendly, it’ll drive away
your traffic
• If your website isn’t mobile friendly, your bounce rate
will increase
• If your page is taking more than 3 seconds to load
visitor will go away
• If your website doesn’t have a clear Call To Action
(CTA), you will generate less leads
• If you’re website is not indexed with Google, people
won’t be able to search you
• Images and videos sizes can impact your website
performance

17. A well-optimized SEO campaign is just like a well-oiled
machine. Even if your website is well
designed, it does not guarantee
success in online business.
Our aim is to optimize your website for humans and
for search engines too, from its technical health and
architecture to content and online popularity.
The purpose is to have your company rank at the top
of search results when people search
for your products or services.
SEARCH ENGINE OPTIMIZATION (SEO)

18. Comprehensive Analysis
We complete an in-depth analysis of your website, crawling every
page on your site and looking in every nook and cranny for anything
which may not be complying with Google's best practices or any-
thing which could be hindering optimal user experience and in
breach of Google's SEO guidelines.
Keyword Research
Keyword research involves identifying the most relevant keywords
for your site to rank for. Intelligent research for keywords is the
backbone of any SEO campaign and something no website should
go without. We advise keywords to our clients on the basis of their
business objective.
CLICKS
WEB
409
IMPRESSIONS
WEB
18,000
CTR
WEB
2.27
POSITION
WEB
11.20
Google Average Position Google Average Position Trendline
01/22/16 01/29/16 02/05/16 02/12/16 02/19/16 02/26/16 03/04/16 03/11/16 03/18/16 03/25/16
0.0
7.5
15.0
22.5
30.0
SEARCH ENGINE OPTIMIZATION (SEO)

19. SEO allows you to;
• Target people who are looking for what you offer
• Decrease your customer acquisition costs over time
• Reflect your business prominence with high rankings
• Improve Click Through Ratio (CTR) due to higher
ranking in search engine
• Build brand awareness because higher relevant traffic
• Increase your Conversion Rate
• Develop trust and credibility among your customers
SEARCH ENGINE OPTIMIZATION (SEO)

20. Optimization
At this stage of the process, we take this comprehensive
research and analysis and optimize all your SEO elements on
your website. It includes both On-page and Off-page optimi-
zation. On-page optimization is one of the most crucial
aspects of the whole SEO process and looks at how your
website data and content is structured. Whereas Off-page
optimization includes good amount of quality and relevant
inbound links from authoritative websites.
Analytics and Reporting
Before undertaking the project, we analyze the traffic on
your website. If the Google Analytics code isn’t installed yet,
first thing we do is paste Analytics code on your website for
future web investigation. We track your progress through
Google Analytics, we keep one eye on Google Webmaster
Tools at all times for any reported SEO issues and use a
variety of in-house software to track your campaigns and
visibility. Our team compile monthly SEO reports and keep
you updated on your progress and make any recommenda-
tions based on information collated throughout the month.
SEARCH ENGINE OPTIMIZATION (SEO)

21. Page Speed Test
Page load speed can affect your site ranking. Site speed is
also important to user experience. Pages with a longer load
time tend to have higher bounce rates and lower average
time on page. Longer load times have also been shown to
negatively affect conversions. The ideal load time is around
3 seconds or less.
A slow page load is penalized by the search engines and has
an impact on your ranking, both on mobile and desktop de-
vices. Google says: “A search result for a resource having a
short load time relative to resources having longer load
times can be promoted in a presentation order, and search
results for the resources having longer load times can be
demoted.”
Our web development team has proficiency in developing
websites with rich media pictures which take less than a
second to load on desktop and mobile. We use all the rele-
vant tools to find out which element of the website is ham-
pering to reduce the load time.
SEARCH ENGINE OPTIMIZATION (SEO)

22. TECHNOLOGY
Domain Hosting:
Host with us, and relax. Your Online Conversation
have been one of the popular domain hosting compa-
ny with the best dedicated servers which are well
structured and optimized giving clients a percentage
of the quickest facilitating administrations available.
Our aim is to provide international standard services
to our clients. We provide hosting for Standard
Windows based; outfitted with the most recent inno-
vations and elements accessible.
We provide all kind of CMS hosting like magento,
wordpress, Joomla, .net hosting, Simple HTML and
HTML 5. If your web site needs to update large
quantities of information via the web, you will need a
database to store your information. There are many
different database systems available for web hosting
that we provide which are MySQL, SQL and Oracle.
Searching for new elements and can't discover it any-
where?? Look no further,
because Your Online Conversation unquestionably has
it.

23. TECHNOLOGY
Email Server Hosting:
Our premium mail hosting services protect your
critical business communications and provide you
with the peace of mind that your mail will always be
available. From one mailbox to several thousand for
your entire organization, we offer dedicated email
hosting and web mail hosting services that are
designed for businesses at any stage of growth.
Access your email using popular desktop client appli-
cations like Microsoft Outlook and Office 365. Email
hosting is fully compatible with wireless devices
including Android, BlackBerry and iOS (iPhone & iPad)
mobile operating systems. Optional Mobile Sync
enables users to synchronize email, contacts and
calendar data between webmail and smartphone
devices.

24. TECHNOLOGY
Call Center Services:
Our company delivers all types of customer care
services including voice, live chat & email support and
toll free response services. Our outsourced call
center services give an ascent to the efficiency of
your business. We invest heavily in our call center
officials as we trust them to be the most essential
part in our associations which is directly in charge for
handling the customers and providing call center
outsourcing services. We provide trainings and work-
shops where we create scenarios to give our officials
a real-time learning that inculcates the skills vital for
superior call center services. Whether you require
customer services or want to run a telemarketing
campaign for your product or service, you can trust
us and be assured of receiving cost effective and
focused call center outsourcing solutions.

25. TECHNOLOGY
Software Development (desktop application):
Desktop applications stands for outwardly rich,
extremely quick and responsive programming. In our
team, we sustain best practices in desktop applica-
tions advancement keeping in mind the end goal to
dependably pull off that additional mile which trans-
forms a strong desktop application thought into a
business sector sensation. Our team of software
developers builds significant standalone products
from scratch, developing an attractive end user prod-
uct. We value practical solutions, beautiful and intelli-
gent designs, clean code, good architecture, and
above all we are committed to the success of your
company.

26. CREATIVE
Logo (Brand Reputation) :
Logo is a unique identity to any company;
our designers create graphical and typographical
symbols that represent your product or service. We
brainstorm and storyboard a brand identity for your
business, keeping in mind the demographics.
Gathering detailed information ensures we mirror
your idea as it had been conceived in your mind.
The logos we design for our clients are not just beau-
tiful and eye catching; they also stand out from the
rest to help the businesses grow and expand.
Our motto is to deliver best logo design solutions
with quick turnaround time and at most affordable
rates.
TINTING
Polani Global Technologies (SMC-Pvt) Ltd.
olani
Travel & insurance
Travel & insurance
So~Safe
Water Technologies

27. CREATIVE
Graphic Design:
A designer might be certified in Photoshop, but that
does not mean they aren’t creative. Knowing the
software inside out is quite handy to speed up your
workflow, but what’s the use if you lack the right side
of the brain? Your Online Conversation is filled with
creative like-minded people who know how to think
out the box.
With that in mind we strive to incorporate your vision
of design with our creativity. This is to insure that the
proper branding process allows your name to have a
lasting impression on the web, in print, and in other
places where you might employ your graphics. All
tasks are done by our team of designers and
developers, so we can say that all the work is done
with dedication and devotion. From logo design to
print design and everything in between.

29. OUR CLIENTS
AIRPORT CONNECTIONS
QUALITY CONVENYANCING MANOR CABS
COMEFLYPAK
PERFECT TEETH
WISE UTILITY SMILE360
CAFEZEE
TINT KINGHAJJ & UMRAH
CARGO WORLDWIDE
HORIZON FOSTERINGSURYA INTERIOR DESIGN
HELLO KARACHI
FLIGHT CLAIMS
ZAIDI & CO
MAX SHELF
RAINBOW INTERNATIONAL
AVIVA VISA
FlightClaimsHotline
Zaidi&Co

30. Get the most powerful online marketing solution from YOC today!
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