Lasoft.org is building a team of marketing professionals to assist clients in effective product marketing, employing the SOSTAC framework for strategy development and execution. Their services include website analytics, SEO/SEM, content marketing, social media marketing, email marketing, online PR, influencer marketing, and PPC management, all aimed at enhancing visibility and engagement. Pricing is structured based on service tiers, and further engagement requires client budget approval for specific activities.

1. Marketing
Offer
lasoft.org

2. Problem
Solutions
Most of our clients can gain more users even in the early stages, but
because of the lack of a good marketing support many people simply do
not know about new products they can try and use
We are building a team of marketing professionals - experts, executors,
bloggers in order to support our clients in product marketing. The team
which will help you to do your marketing professionally, and achieve
better results
lasoft.org

3. How it works
ANALYZE CURRENT
SITUATION
1
DEFINE MARKETING
STRATEGY
2
DEFINE TACTIC
AND ACTIONS
3
CONTROL, LEARN
AND ADAPT
4
We define the correct strategy and perform corresponding marketing activities. This framework is called SOSTAC
(Situation, Objectives, Strategy, Tactics, Activities, and Control)
lasoft.org

4. Analyze a current situation (S)
STAGE 1
We have to learn more about your product, discover what you do in terms
of marketing and define relevant marketing KPIs. It is possible that at this
stage we will make a list of actions to improve. Sloppy e-marketing may
cause a lot of damage, this is the reason why we have to improve fast.
lasoft.org

5. Define marketing strategy (OS)
During this stage we analyze your product, customer profile and learn how
we can reach your client online. In every industry clients have their own
model of how they find service, learn more information about it and how
they make a decision to buy. Also we have to set and approve the main
marketing KPI:
- Monthly webpage visit
- Email campaign subscribers
- Social network posts
- Social networks followers
- Blog posts
- Marketing generated leads
STAGE 2
lasoft.org

6. Tactic explains what exactly should be done to achieve our objectives.
Specific actions may include creation of a Website, starting of the Social
Media campaign, Email campaign, launch of an expert Blog, paid
Advertisement or paid Search. An amount of activities depends on a
budget allocated for the marketing campaign.
STAGE 3
lasoft.org
Define tactic and actions

7. Control, learn and adapt (C)
When the main KPIs are defined, we set up Google Analytics and CRM to
track our results. To make sure we use the most appropriate marketing
strategy and tools we perform review and adapt every 12 weeks. This is
the stage where we make a lot of testing measurements and
improvements.
STAGE 4
lasoft.org

8. Services we provide
Website analytics
Email Marketing Online PR Influencer Marketing PPC Management
SEO/SEM Content Marketing Social Media Marketing
lasoft.org

9. Website analytics
Website analysis includes basic SEO and Usability Audit services which
help to bring tra c to your website and increase the visibility of your
website in Google & Other Search Engines. It also helps your users to
establish positive experience of the engagement with your website. We
perform SEO and Usability Audit manually.
Output
Information on possible issues
Information on how to fix them
Support with fixes
Website optimization
lasoft.org

10. SEO/SEM
Within this service we analyze keywords, your competitors are ranked for.
Also, an analysis of the trending keywords in the niche is conducted. The
results assist in the creation of a workable SEO strategy during content
marketing services.
Output
Information on competitors keywords
Information on trending keywords in the niche
Keywords plan to optimize already existing content and provide content
marketing services
lasoft.org

11. Content Marketing
Content marketing lays in the core of the digital marketing promotion.
Within this service, we focus on the development of relevant content in
order to engage targeting audience. It helps to increase your website
tra c and accelerates customer journey cycle. Based on audience needs,
keywords and topics that your brand focuses on, content strategy with
further activities is created.
Output
Сontent strategy
Сontent plan
Сontinuous creation of the content
Content marketing reports each month
lasoft.org

12. Social Media Marketing
Our goal is to develop a customized social media plan that will help your
company to build brand awareness, increase customer engagement,
manage the customer’s feedbacks and reviews. This all will result in the
growth of the client’s database, positive reflections on the brand and
reach of business goals.
Output
Social media page optimization
Social media content plan
Continuous creation of the content
Running social media advertising campaigns
Social media marketing reports each month
lasoft.org

13. Email Marketing
Email marketing is considered to be one of the most cost-e ective
channels on the digital market. Performing this service we will help you to
keep in touch with your clients, to instantly inform them about news and
stimulate sales. It also assists in the process of searching for new clients
and managing their path on the sales funnel.
Output
Email acquisition to grow your mailing list
Email templates design
Content development for your email campaigns
Running email campaign
Report on the email campaign
lasoft.org

14. Online PR
This service helps to increase visibility of the company, boosts website
tra c and increases sales through media outreach. It suits perfectly for
company’s PR as well as the promotion of some special events, such as a
launch of the new product/service etc.
Output
List of the online platforms to post the article
Creation of the PR article
Publishing of the PR article
Report on the platforms where the article was posted
Report on the engagement
lasoft.org

15. Influencer Marketing
Output
List of the influencers suitable for the cooperation
Ceation of the message for the publication
Publishing of the message
Report on the engagement
Influencer marketing is considered to be one of the top methods for brands
to generate higher returns on their marketing strategy. It helps to reach out
your audience through the people they are most likely to trust. During this
service we choose the most appropriate influencers for your campaign,
communicate with them closely, create a message and publish it.
lasoft.org

16. PPC Management
Output
Set up of the Google Adwords profile
Creation of the advertising campaign
Placement of the Ad campaign
Management of the Ad campaign
Report on the Ad campaign
We provide PPC Management services in order to help you in acquiring
new clients pretty fast. During this service our manager will set up and run
the advertising campaign so people looking for products/services in
Google and other sources could see your o er at the top. This is an
e ective service, although, not cheap.
lasoft.org

17. Pricing
BASIC REQUIRED COMPLETE CUSTOM
BLOG POSTS / PRESENTATIONS / CASE STUDIES 2 3 5 Unlimited
PROMOTION CAMPAIGN
PROSPECT GENERATION
EMAIL MARKETING CAMPAIGNS
LINKEDIN LEAD GENERATION
SOCIAL MEDIA 3 5 10 Unlimited
CUSTOMER SUPPORT (CONTACTS) 10 25 50 Unlimited
PLANNED EXPERT INVOLVEMENT 80 hours 160 hours 320 hours Unlimited
$795 $1,550 $2,950 Get in touch
While some of the activities can be done by our marketing experts, other like a creation of a webpage, a professional blog post, paid advertisement etc. will require a separate budget. Any spending will be approved before is made.
lasoft.org

18. Thank you
Let us know if you need some more information
Visit us
7, Muchna St., Lviv, Ukraine info@lasoft.orglasoft.org +38 097 629 47 56
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linkedin.com/company/la'soft-/
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