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Digital Marketing
This document discusses digital marketing and provides an overview of key concepts. It defines digital marketing as marketing using digital technologies like the internet and mobile phones. Benefits include high ROI, targeting interested audiences, starting with low budgets, and controlling advertising locations, budgets and times. Digital marketing techniques covered are SEO, SEM, SMO and SMM. SEO optimizes websites for search engines, PPC involves paying for ad placement, SMM uses social media as a marketing tool, and content writing provides relevant website content. In conclusion, a career in digital marketing offers opportunities like becoming an entrepreneur, freelancer, or working professionally for companies.
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- 1. DIGITAL MARKETING Today’s MostFastest Growing Industry
- 2. Who We Are? Sysgrad is digital marketing training institute, where passionate industry experts step forward to illuminate and cater to the ever-growing demand of evolving digital marketing industry in India.
- 3. Benefits of OnlineMarketing over Offline Marketing High return on investment (ROI) through Online Marketing. Target only most interesting audience, pay only. You can start without spending with small amount. Advertising your products on specific hours, time or day bases. Fully Controlled as per your location, budget and time.
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- 5. KEYPOINTS What isdigital marketing Benefits of digital marketing What does digital marketing consist of SEO PPC SMM Content writing
- 6. DEFINITION Digital marketingis an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
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- 8. OBJECTIVE Reach theright audience Engage with your audience Motivate your audience to take your action Maximize return on investment(ROI)
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- 10. DIGITAL MARKETING AREAS SEO(Search Engine Optimization) SMO (Social Media Optimization) SEM (Search Engine Marketing) SMM(Social Media Marketing)
- 11. WHAT IS SEO Wheneveryou enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
- 12. PPC(PAY PER CLICK) Whatis PPC (pay-per-click) marketing? Pay-per- click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically
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- 14. WHAT IS SMM Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
- 15. ADVANTAGE OF SMM Increased Brand Awareness More Inbound Traffic Improved Search Engine Rankings Higher Conversion Rates Better Customer Satisfaction Improved Brand Loyalty More Brand Authority
- 16. CONTENT WRITING A websitecontent writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires a different type and level of content.
- 17. CONCLUSION Better Salary (MostFascinating Advantage of Digital Marketing Course) . Since the scope of digital marketing is increasing; it will definitely affect the budgets of individuals. The demand and supply for digital professional are inversely proportional to each other.
- 18. Carrer Apportunities Entrepreneur Free launcer OnlineEarning Professional Job Work For Company Earn from Adsense/ Affiliate Work On Individual Project Start Your Own Business Digital Marketer
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- 20. For more informationclick on https://sygrad.com THANK YOU !