The document discusses different types of survey questions including yes/no, multiple choice, scale, and open-ended questions. It provides tips for writing surveys such as avoiding influencing responses, being objective, and using appropriate language. Survey questions should be concise and aimed at the right audience, and scales or filters can help structure surveys effectively.

1. Types of survey questions:
1.Yes/No question also called a dichotomous
question
2.Multiple choice question
3. “Value your experience” type of question
4. Scale question
5. Open-ended question
Filter question: Do you own a gun? If yes
skip to question #
What NOT to do when writing a survey
(students’ suggestions):
- Give options for every possible answer 
do not leave anything out
- The survey should be as objective as
possible
- You shouldn’t influence the interviewee
or suggest the answer.
- Make sure you aim the survey at the right
crowd.
- Avoid long questions
- Don’t use aggressive or impolite language

2. Additional tips:
- Remember “happiness” is subjective so
you should use a scale question:
On a scale from 1 to 10 how happy are you
about our new product?
- Never start the questionnaire with a
question about money
- Questions should not have the
interviewee think too much