Learn how to create a positive change. The world needs people who are not afraid to think for themselves and create something amazing!
This short book is about doing something to make a positive impact in somebody’s life. This book is about motivating YOU to make a difference.
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In this Q&A based on an episode of the Hearst Demystifying Media podcast, we talk to Dr. Claire Wardle about the rapidly evolving strategies that promoters of disinformation are using to influence public opinion--and what journalists can do about it.
Claire Wardle is the co-founder and Executive Chair of First Draft, the world’s foremost nonprofit focused on research and practice to address mis- and disinformation. In 2017 she co-authored a report for the Council of Europe entitled, Information Disorder: Toward an interdisciplinary framework for research and policymaking. Previously, she was a Research Fellow at the Shorenstein Center for Media, Politics and Public Policy, and also the Research Director at the Tow Center for Digital Journalism at Columbia Journalism School.
LINKS
https://clairewardle.com/
https://twitter.com/cward1e
https://firstdraftnews.org/
Brand Orbits - A New Language for Marketing in a Non-Linear WorldMark Bonchek
What does it take to create loyalty in an age of channel proliferation and fleeting differentiation? The secret is building Brand ORBITS - Ongoing Relationships Beyond Individual Transactions.
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Our strategic team put together a simple deck, trying to help your brand navigate through the Covid-19 pandemic situation. We’ve went through a lot of materials in the past week, compared the situation with previous crises and collected current concerns and threats from our clients. We believe that this material could help you with next steps and with thinking not only about your customers, but employees as well.
It is a huge tragedy when people fail because they are simply unable (or unwilling) to promote themselves as they should. In fact, most people out there do not know how to successfully promote themselves. In your job search you need to think creatively and understand that you need to stand out with your applications.
Learn how to create a positive change. The world needs people who are not afraid to think for themselves and create something amazing!
This short book is about doing something to make a positive impact in somebody’s life. This book is about motivating YOU to make a difference.
Demystifying Online Misinformation, with Dr. Claire Wardle, co-founder and Ex...Damian Radcliffe
In this Q&A based on an episode of the Hearst Demystifying Media podcast, we talk to Dr. Claire Wardle about the rapidly evolving strategies that promoters of disinformation are using to influence public opinion--and what journalists can do about it.
Claire Wardle is the co-founder and Executive Chair of First Draft, the world’s foremost nonprofit focused on research and practice to address mis- and disinformation. In 2017 she co-authored a report for the Council of Europe entitled, Information Disorder: Toward an interdisciplinary framework for research and policymaking. Previously, she was a Research Fellow at the Shorenstein Center for Media, Politics and Public Policy, and also the Research Director at the Tow Center for Digital Journalism at Columbia Journalism School.
LINKS
https://clairewardle.com/
https://twitter.com/cward1e
https://firstdraftnews.org/
Brand Orbits - A New Language for Marketing in a Non-Linear WorldMark Bonchek
What does it take to create loyalty in an age of channel proliferation and fleeting differentiation? The secret is building Brand ORBITS - Ongoing Relationships Beyond Individual Transactions.
Covid-19: How should brands handle the crisisjardam
Our strategic team put together a simple deck, trying to help your brand navigate through the Covid-19 pandemic situation. We’ve went through a lot of materials in the past week, compared the situation with previous crises and collected current concerns and threats from our clients. We believe that this material could help you with next steps and with thinking not only about your customers, but employees as well.
It is a huge tragedy when people fail because they are simply unable (or unwilling) to promote themselves as they should. In fact, most people out there do not know how to successfully promote themselves. In your job search you need to think creatively and understand that you need to stand out with your applications.
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http://sandymillin.wordpress.com/iateflwebinar2024
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Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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1. ADVERTISING AND SEXISM IN MAD MEN
1. In light of the article we studied on sexual harassment in the workplace, take
notes on specific attitudes and beavioural patterns towards women and
minorities in the workplace in the 1960's and decide which ones are still
commonplace today and to what extent.
Rife in the sixties Still commonplace today
towards women
towards coloured people
towards LGTBI
2. put the words into the gaps in the sentences.
1. I just don’t know what we have to do to make these government __________ happy.
They tell us to make a safer cigarette, we do it, and then suddenly that’s not good
enough.
2. - You know, this morning. I got a call from my __________ at Brown & Williamson, and
they’re getting __________ by the federal government because of the __________
_____ they made.
3. - Yeah, we’re aware of that, Mr. Garner, but you have to realize that through the _____
of the mass media, the public is __________ the __________ that your cigarettes are
linked to certain __________diseases.
4. - My granddad smoked ‘em. He died at 95 years old. He was hit by a truck.
5. - But our __________ __________ __________. We’re no longer allowed to advertise
that Lucky Strikes are safe.
2. 6. - What the hell are we gonna do? We’ve already funded our own tobacco research center
to __________ this whole rumour to __________.
7. - And that’s a very good start. But it may not __________ sales.
8. I might have a solution. At Sterling Cooper, we’ve been pioneering the __________ field
of research, and our analysis shows that the health risks associated with your product is
not the end of the world.
9. Actually, it’s a fairly well-established psychological principle that society has a death wish,
and if we could just __________ __________that, the market potential …
10.What the hell are you talking about? Are you __________?
11.They’ve let you know that any ad that __________ __________the concept of cigarettes
and health together well, it’s just gonna make people think of cancer.
12.Not exactly. This is the greatest advertising __________ since the invention of cereal.
13.- __________ on you. We breed insect-repellent tobacco seeds, plant them in the North
Carolina sunshine, grow it, cut it, cure it, toast it.
14.No. Everybody else’s tobacco is __________. Lucky Strike is toasted.
15.It’s a __________ on the side of the road that screams with __________ that whatever
you’re doing it’s okay...
16.For the record I __________ it out of __________ __________
17.We've heard you __________ the __________
18.Well it seems you're all going to __________ into a mid-level __________ so I'll be on
my way...
19.I just wanted to thank you for a great first day and for, you know, __________
__________ for me, with Mr Campbell
3. Match the phrase to the speaker
Don Draper (the Creative Director and a founding
partner at Sterling Cooper Draper Pryce
Advertising Agency in Manhattan, NY.
Pete Campbell (Head of Accounts)
Lee Garner, Jr. (Junior) (son of Lee Garner, Sr.,
owner of Lucky Strike)
3. Lee Garner, Sr. (Senior) (owner of Lucky Strike)
Roger Serling (a founding partner at Sterling Cooper
Draper Pryce Advertising Agency in Manhattan, NY).
1. They tell us to make a safer cigarette, we do it, and then suddenly that’s not good
enough.
2. But our hands are tied.
3. You still have to get where you’re going.
4. Manipulation of the media? Hell, that’s what I pay you for.
5. I don’t know.
6. What the hell are we gonna do?
7. But it may not affect sales.
8. What the hell are you talking about? Are you insane?
9. I might have a solution.
10.This is the greatest advertising opportunity since the invention of cereal.
11.You still have to get where you’re going.
12.Advertising is based on one thing: happiness.
13.Yes, and we’re grateful to them.
14.If you can’t make those health claims, neither can your competitors.
15.Shame on you.
16.That’s very interesting.
17.Well, gentlemen, I don’t think I have to tell you what you just witnessed here.
18.I get it.
19.That’s your slogan?
20.I’m not selling rifles here.
21.Let’s get out of here.
22.We can say anything we want.
23.I think you do.
24.It’s freedom from fear.
4. Find adjectives to describe each one of these men. Compare Don Draper to Pete
Campbell.
4. 5. How would you describe the 4 main female characters in this first episode?
Rachel Menken
Peggy Olson
Joan Holloway
Midge Daniels:
6. Match the parts of word combinations.
1 stand A media
2 health B the world
3 psychological C the day
4 field of D diseases
5 mass E up for something/someone
6 put F sales
7 market G up the concept
8 fatal H claims
9 the end of I research
10 affect J to rest
11 bring K principle
12 save L potential
7. Answer the Questions
A. Listening comprehension:
1. At what stage of the agency/client relationship are we?
2. What problem did Lucky Strike have?
3. What health problems were connected with cigarettes? Did businesspeople agree
that cigarettes were dangerous?
4. How did agencies advertise cigarettes? Why was it difficult to create such an
advertisement? Why had some tobacco companies been sued by the government?
5. What was Don’s first solution to the problem?
5. 6. What alternative advertising strategy was proposed? What psychological research
was the new strategy based on? Do you agree with the results of the research study?
Does society really have a "death wish"?
7. Did clients from Lucky Strike agree to use the new idea and the new slogan? If not
what argument did they give not to accept the strategy?
8. What was Don’s new idea? Could Lucky Strike make any heath claims or talk about
health in their advertisements?
9. Why was it important to know how cigarettes were produced? How did Don use that
information?
10. What new slogan and approach to advertising did Don propose? Why was it
innovative? How could Lucky Strike be different from their competitors?
11. What other product used similar advertising strategy that could help differentiate
identical products made by different firms?
12. Did clients from Lucky Strike like Don’s idea? How would you -as Lucky Strike
executives- have reacted to the way the presentation was conducted and its -rather
unexpected- outcome?
B. Debate on point 1.:
In pairs, compare your notes.
What do you think of the way women were treated at the time? What has changed since?
What persists to this day?
What about other stereotypes? How are they highlighted in the episode?
Compare the civil rights we take for granted today in our western societies and those
enjoyed (or not enjoyed) by previous generations.
Can you think of countries whose citizens are still lacking these civil rights? Do you
think they are likely to undergo the same evolution? What hurdles might stand in their
way?